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Subject: Money-Wise Weekly - June18, 2003



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Money-Wise Weekly
http://everything.at/moneywise
Date: June 18, 2003
Volume: 3 Issue: 25
Editor: Jenny Kelley
Copyright ?© 2003 Money-Wise
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In this issue:

* Editor's Notes
* New Programs
* A Theme-Based Website, Part 4- How To Build The Site
* I'm Leaving So Here Are My Secrets, Part 1, Section C - Multiple Streams of Subscribers
* Recommended Program of the Week
* Favorite Links
* Coming up in next weeks issue
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Editor's Notes:

**ADVERTISING SPECIAL FOR JUNE, 2003**
Have your ad seen by over 4,000 subscribers!
Solo Ad - $10.00
Top Sponsor Ad in Money-Wise Weekly for 4 weeks - $10.00
Middle Sponsor Ad in Money-Wise Weekly for 4 weeks - $5.00
Bottom Sponsor Ad in Money-Wise Weekly for 4 weeks - $2.50
Order now by visiting our website at: http://everything.at/moneywise.

Join the Internet Opportunities Unlimited (IOU) Mailing List now. All new subscribers will a free classified ad just for joining. To join for free, just send a blank email to: 24549-subscribe@zinester.com, visit our website at: http://internetoppsunlimited.info, or go to: <http://www.zinester.com/mpb/ml_fs.cgi?topic=24549>

**CONTEST**

Grand Prize - 1 Free Solo Ad
1st Place - 1 Free Top Sponsor Ad
2nd Place - 1 Free Middle Sponsor Ad
3rd Place - 1 Free Bottom Sponsor Ad

Next Contest on June 30, 2003. Winners will be chosen at random and will have 5 days to respond or prize will be forfeited. To enter, please send your name and email address to: mwwcontest@moneywise.20fr.com. All entries must be received by 5:00 P.M. on June 29, 2003. Duplicate entries will be deleted.

If you would like to submit your article for publication, submit your article to: articles@moneywise.20fr.com. Do not send articles as attachments because attachments will not be opened.

**FREE SAFELIST SCRIPT**

Free safelist script with the purchase of a website. SafeList can be set up as a FREE or PAID SafeList. You decide how much to charge for memberships. Would you like your own website to promote all of your programs but don't know how to build one? We will build you one for only $25.00 for up to 30 programs and you give you a free safelist script. Only $1.00 for each additional program. If you do not know how to upload your website or safelist script, we can upload it for you for only $10.00 each. Website and safelist script can be installed on free or paid sites. Payment must be made before you receive website. For more information please email me at: websites@moneywise.20fr.com.

Please help keep this ezine free by supporting our sponsors.

Thank you for taking the time to read our newsletter.
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Top Sponsor

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Receive an email alert every time a New Program is Launched. Be one of the first to join. Visit
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New Programs

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and receive an email each time a New Program launches.

For information about how to advertise in the New Programs Alert Newsletter, send an email to: bifedk@yahoo.dk?subject=AdInfo.
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Article 1

A Theme-Based Website, Part 4- How To Build The Site
?©2002 by Julie Georg

In the first three parts of this series, I've shown why I want a theme-based site and how I've prepared (and you can, too!) to make one. I chose a theme and found lots of related keywords. I have ideas for content and found merchants that I want to represent as an affiliate, whose products fit with my content. Now, I'm ready to build my site. It's going to be pretty easy since I have my content and merchants organized by keyword. And I'm keeping these two thing in mind: 1) I want each page to be focused on
only one keyword. Remember, I'm doing this to please the search engines, but it also keeps things clear for my visitors. 2) From experience and research, I know it's best to keep things clean and simple. I want a straight forward site that's easy to navigate and with minimal distractions.

I'm going to start with my homepage, which should only tell my visitors what my site is about and how it will benefit THEM. Links to my merchants should NOT appear on the homepage - too soon. My homepage should link to 5-10 "keyword focused" content pages. These pages should offer valuable content and links to my best merchants for my most profitable keywords. Each of these pages can then link to 2-10 other pages. Every page should have a link back to the homepage, but not necessarily to every other page on the site. I need to think about where I want my visitors to go and what I want them to do, which is click through to my merchants, of course!

Ready for construction. Each page will have 1) a TITLE tag, 2) a META keyword tag, 3) a META description tag, 4) header tags(headlines), 5) and the body copy.

My TITLE appears as the link in search engine listings, so it needs to be honest and attractive. I'm going to use the specific keyword for each page in it's title, as well as a general keyword and perhaps synonyms if possible. For my Italian cooking site, for the keyword "lowfat Italian cooking", the page title could be "Lowfat Italian Cooking-Healthful Italian Traditional Cooking, aturally Lowfat".

My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking". I'll also add a general keyword or two, like "cooking" and "lowfat". And perhaps a synonym like "healthful". I don't want to dilute the META tag with too many words.

The META DESCRIPTION tag will be the rest of what the search engines will diplay along with my title. This will also be honest and attractive. I'll state the benefit my page offers, using the specific keyword once or even twice, if possible, and also general keywords and synonyms.

The headlines are more important than my regular body copy, both for the engines and my visitors. And some engines don't use the META description tag to form the second part of their listings. Instead they will usually use my H1 tag (first headline), and the first words in the body copy after that. So, I'll be sure that my headline contains my specific keyword for that page at least once.
What I can do here is take my META description tag and chop it into two pieces... part for the headline and part for the opening paragraph of my body copy.

Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy. I provide great content that meets the needs of my visitors who have searched for this page's specific keyword. I also work keywords into the copy to please the engines. And I seamlessly work in my recommendations, complete with in-text links to my merchants.

Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind. Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that the search engines will love. And that will bring me lots of targeted traffic. Well, just as soon as I submit to the engines. I'll cover this, and other ways to promote my site in the 5th and final part of "A Theme-Based Website".

About the author:
Julie Georg is a consultant to individuals and small businesses interested in establishing a web presence. She offers assistance at.. yourhelpline@mail.com
Step-by-step directions for building a theme-based site can be found in the excellent, free Affiliate Masters course.
Blank email tamsassist3@sitesell.net
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Article 2

I'M LEAVING SO HERE ARE MY SECRETS
by Mark Joyner
#1 Best-Selling Author of "MindControlMarketing.com"

Part I: How I Got Millions of People to Subscribe to My Newsletters

Section C: "Multiple Streams of Subscribers"
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
The concept I'm about to introduce to you is perhaps the most powerful of all list building principles.

In Parts I-A and I-B I talked about two very powerful theories of list building. As with any marketing idea, the effectiveness of these ideas are dependent upon how well (and how aggressively) you employ them, of course.

It's like swinging a bat at a baseball ...

Sometimes you'll strike out. Sometimes you'll hit a foul ball. Sometimes you'll bat a man onto first, and sometimes you'll hit
a home run.

Of course, we can never predict which of these efforts are going to render the best result. This is why most marketers live in
fear. We're always afraid that our marketing efforts will suddenly stop rendering results.

Even worse, when we have a marginal success we tend to dismiss it and move on chasing that elusive "home run".

Why is this?

It's probably a throw back from the pre-Internet direct marketing days. See, back then a marginal result meant a negative ROI (Return on Investment). That is, you'd make $100 in profit from an ad, but since you spent $200 on the ad itself, you have an ROI of - $100 (that is, you lost a hundred bucks).

The Internet has so many wonderful free methods of spreading your marketing message that marginal successes should not be
overlooked at all. In fact, they should amassed in great number.

This is the core of the list building principle of "Multiple Streams of Subscribers". That is, if you can amass thousands of marginally successful list building campaigns, over time you will have "multiple streams of subscribers" constantly flowing in.

As you can imagine, this is a great feeling!

Now, here's a technique I used to accelerate this process greatly. I created a tool for my various affiliate programs called "the automatic affiliate list building system".

I simply gave my affiliates a line of code to add into their website. The code would put a subscription box for one of my newsletters on their site.

Of course having thousands of sites with a subscription box for my newsletter was wonderful (how's that for automating multiple
streams of subscribers?), but why would a webmaster do that?

Well, as I mentioned in I-B (Viral Marketing) people must have a motivation for spreading your message. The motivation can be
anything, but in this case the motivation was money. Every subscriber sent to us by them was recorded with their affiliate ID. We promised the affiliates that whenever we would release a new product to that list we would do so on their behalf with their affiliate ID in place.

They send the person to us once and we sell to the subscriber on their behalf perpetually.

The result? We never had to invest any money in this advertising (we only had to pay commissions when the advertising resulted in a sale) and it brought us a steady stream of new subscribers for our various lists every single day.

In fact, it built a list of 30,000 subscribers for one of the projects I launched in just 4 weeks.

Stay Tuned for Part II: How I Sold Millions of Dollars in Products and Services Over the Net on a Zero Dollar Ad Budget
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling Author of "MindControlMarketing.com" and the creator of some of the most visited websites in the world. Mark is leaving the Internet Marketing business and giving everything away to a lucky 2,000
people. The actual source code for the systems mentioned above is included in the package as well as two data CDs with source code for almost every system Mark has ever created and 18 audio CDs where Mark is grilled for hours by 14 of the world's greatest Internet Marketing experts. He gets into even greater detail in those CDs and reveals things he has never revealed before. Only 2,000 will be sold, so be sure to get yours before they are gone:
<https://www.websitelifeline.com/cdorder/salescopy.php?b=ID>

STAY TUNED FOR THE REST OF THE SERIES:

Part I: How I Got Millions of People to Subscribe to My Newsletters Section A: Meaningful Selective Co-Registration

Part I: How I Got Millions of People to Subscribe to My Newsletters SECTION B: Viral Marketing

Part I: How I Got Millions of People to Subscribe to My Newsletters SECTION C: Multiple Streams of Subscribers

Part II: How I Sold Millions of Dollars in Products and Services Over the Net on a Zero Dollar Ad Budget

Part III: How I Found Hundreds of Thousands of Affiliates

Part IV: Case Studies: How I Sold $100,000 in One Weekend and $600,000 in Three Weeks

Part V: How I Shot My Book to #1 on Amazon in 48 Hours

Part VI: How I Got My eBook Downloaded One Million Times

Part VII: How I Shot One Site to #37 Out of All the Sites in the World in 6 Weeks

Part VIII: Why I'm Leaving, Where I'm Going, and How I Planned my Exit
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In Next Week's Issue:

* Editor's Notes
* New Programs
* A Theme-Based Website, Part 5- Promoting The Site
* Part II: How I Sold Millions of Dollars in Products and Services Over the Net on a Zero Dollar Ad Budget
* Recommended Program of the Week
* Favorite Links
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For information on how you can advertise in this newsletter, visit our website at: http://everything.at/moneywise or send email to: mwadprices@sendfree.com. Prices starting at only $2.25. Current subscribers count is 4,448.

Please feel free to pass along this newsletter to your friends and associates. They are welcome to subscribe free at: 10178-subscribe@zinester.com or visit our website at: http://everything.at/moneywise.

Best wishes,

Jenny Kelley
Money-Wise Administration
http://everything.at/moneywise
webmaster@moneywise.20fr.com
10178-subscribe@zinester.com








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