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Money-Wise Weekly
http://moneywise.internetoppsunlimited.info
Date: August 13, 2003
Volume: 3 Issue: 33
Editor: Jenny Kelley
Copyright ?© 2003 Internet Opportunities Unlimited/Money-Wise
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In this issue:

* Editor's Notes
* New Programs
* The Top Twelve E-Mail Mistakes That Can Sabotage Your Career
* How to Boost Your Chances at Having a Successful Web Site Part 3
* Recommended Program of the Week
* Favorite Links
* Classified Ads
* Coming up in next weeks issue
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Editor's Notes:

**SPECIAL ANNOUNCEMENT**

Our website is currently being updated. We are adding new features such as a webpage to submit articles and ezine ads, enter contests, and updating invalid links. You will be notified as soon as all updates are completed.

**ADVERTISING SPECIAL FOR AUGUST, 2003**

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32 Favorites Links in Money-Wise Weekly

Payments accepted by PayPal only. If you do not have a PayPal account, you may sign up for a free one by visiting: https://www.paypal.com/refer/pal=frscape1@bellsouth.net. To make payments, log in to your PayPal account at: http://www.paypal.com and send payment(s) to: payments@moneywise.20fr.com or please visit our website at:
http://moneywise.internetoppsunlimited.info. After your order has been placed, please email your ad to: ads@moneywise.20fr.com. Please DO NOT send ad as an attachments because attachement WILL NOT be opened or read.

**CONTEST**

Grand Prize - 1 Free Solo Ad
1st Place - 1 Free Top Sponsor Ad
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Next Contest ends August 31, 2003. Winners will be chosen at random and will have 5 days to respond or prize will be forfeited. To enter, please send your name and email address to: mwwcontest@moneywise.20fr.com. All entries must be received by 5:00 P.M. on  August 31, 2003. You only need to enter once for your email to be included in each monthly drawing. Duplicate entries will be deleted. Winners will be announced on or before September 15, 2003.

**ARTICLES WANTED**

If you would like to submit your article for publication, submit your article(s) to: articles@moneywise.20fr.com. Please DO NOT send articles as attachments because attachments will not be opened.

Please help keep this ezine free by supporting our sponsors.

Thank you for taking the time to read our newsletter.
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If you have any new program(s) you would like to be included here, please send an email to npa@internetoppsunlimited.info. You must be a current subscriber to place your new programs here. Please include Program Name, short description, your referral URL. Please only send NEW PROGRAMS. Please do not send as attachments. We will be placing a form on our website to allow you to submit new programs.
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Article 1

The Top Twelve E-Mail Mistakes That Can Sabotage Your Career
By Lydia Ramsey

You return to your office from an afternoon meeting and decide to check e-mail. An hour later, having downloaded your messages, selecting those you should read, deleting the ones that look like junk, crafting replies to the most important ones, filing others that you want to work on later, you wonder where your day went. It was like that when you arrived at work this morning, and tomorrow promises to be no different.

What is this e-mail explosion? Was there a point in time when people decided to use the Internet as their business communication tool of choice? Are there rules for managing messages and being a professional and polite user of electronic mail? There are, but not everyone has gotten the word.

Your e-mail is as much a part of your professional image as the clothes you wear, the postal letters you write (assuming you still do), the greeting on your voice mail and the handshake you offer. If you want to impress on every front and build positive business relationships, pay attention to your e-mail
and steer clear of these top twelve e-mail mistakes:

1.OMITTING THE SUBJECT LINE.
We are way past the time when we didn't realize the significance of the subject line. Given the huge volume of e-mail that each person receives, the subject header is essential if you want your message read any time soon. The subject line has become the hook

2.NOT MAKING YOUR SUBJECT LINE MEANINGFUL.
Your header should be pertinent to your message, not just "Hi" or "Hello." The recipient is going to decide the order in which he reads e-mail based on who sent it and what it is about. Your e-mail will have lots of competition.

3.FAILING TO CHANGE THE HEADER TO CORRESPOND WITH THE SUBJECT.
If you are writing to your web publisher, your first header may be "Web site content." However, as your site develops and you send more information, label each message for what it is, "contact info," "graphics," or "home page." Don't just hit "reply" every time. Changing the header will allow your
publisher to find a specific document in his message folder without having to search every one you sent. If you change the subject all together, start a new message.

4.NOT PERSONALIZING YOUR MESSAGE TO THE RECIPIENT.
E-mail is informal but it still needs a greeting. Begin with "Dear Mr. Broome," "Dear Jim," "Hello Jim," or just "Jim." Failure to put in the person's name can make you and your e-mail seem cold.

5.NOT ACCOUNTING FOR TONE.
When you communicate with another person face to face, 93% of the message is non-verbal. E-mail has no body language. The reader cannot see your face or hear your tone of voice so chose your words carefully and thoughtfully. Put yourself in the other person's place and think how your words may come across in Cyberspace.
.
6.FORGETTING TO CHECK FOR SPELLING AND GRAMMAR.
In the early days of e-mail, someone created the notion that this form of communication did not have to be letter perfect. Wrong. It does. It is a representation of you. If you don't check to be sure e-mail is correct, people will question the caliber of other work you do. Use proper capitalization and punctuation, and always check your spelling. Remember that your spellchecker will catch misspelled words, but not misused ones. It cannot tell whether you meant to say "from" or "form," "for" or "fro", "he" or "the."

7.WRITING THE GREAT AMERICAN NOVEL.
E-mail is meant to be brief. Keep your message short. Use only a few paragraphs and a few sentences per paragraph. People skim their e-mail so a long missive is wasted. If you find yourself
writing an overly long message, pick up the phone or call a meeting.

8.FORWARDING E-MAIL WITHOUT PERMISSION.
Most everyone is guilty of this one, but think about it. If the message was sent to you and only you, why would you take responsibility for passing it on? Too often confidential information has gone global because of someone's lack of judgment. Unless you are asked or request permission, do not
forward anything that was sent just to you.

9.THINKING THAT NO ONE ELSE WILL EVER SEE YOUR E-MAIL.
Once it has left your mailbox, you have no idea where your e-mail will end up. Don't use the Internet to send anything that you couldn't stand to see on a billboard on your way to work the next day. Use other means to communicate personal or sensitive information.

10.LEAVING OFF YOUR SIGNATURE.
Always close with your name, even though it is included at the top of the e-mail, and add contact information such as your phone, fax and street address. The recipient may want to call you to talk further or send you documents that cannot be e-mailed. Creating a formal signature block with all that data is the most professional approach.

11.EXPECTING AN INSTANT RESPONSE.
Not everyone is sitting in front of the computer with e-mail turned on. The beauty of Internet communication is that it is convenient. It is not an interruption. People can check their messages when it suits them, not you. If your communication is so important that you need to hear back right away, use the phone.

12.COMPLETING THE "TO" LINE FIRST.
The name or address of the person to whom you are writing is actually the last piece of information you should enter. Check everything else over carefully first. Proof for grammar, punctuation, spelling and clarity. Did you say what needed to be said? How was your "tone of voice"? If you were the least bit emotional when you wrote the e-mail, did you let it sit for a period of time? Did you include the attachment you wanted to send? If you enter the recipient's name first, a mere slip of the finger can send a message before its' time.

E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that effort reflected in the bottom line.

Lydia Ramsey is a business etiquette expert, professional speaker and author of MANNERS THAT SELL. For information about her programs and products, call her at 912-598-9812 or visit her web site: http://www.mannersthatsell.com/
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Article 2

How to Boost Your Chances at Having a Successful Web Site
Part 3

by Robin Nobles

(Continued from Part 2)

Professional image (Continued) --

If you have a software program that allows you to create and work on Web pages (an HTML editor), you may be able to find templates that will allow you to create your own site with a professional look. FrontPage is an easy-to-use HTML editor that is just like working with a word processing program. At the URL below, you'll find a huge assortment of templates that were created just for FrontPage. http://www.thetemplatestore.com/frontpagetemplates.asp

You'll find a link to an online tutorial for learning how to use FrontPage here:
http://www.searchengineworkshops.com/articles/FrontPage.html

Or, if you'd rather have someone else create your Web site for you, look in your yellow pages and find someone locally. Or, try Look Sharp Designs, which will create "search engine friendly" Web sites for a very reasonable price.

http://www.looksharpdesigns.com

Web site design -

If at all possible, keep your Web site design very simple. Don't use frames, excessive graphics, Flash home pages, or lengthy JavaScript. Each of these design strategies can present problems for you when you're trying to get a good ranking with the search engines, which is where you'll probably get the majority of your traffic.

So, if you hire a professional Web designer, make sure he or she knows that you want the design kept simple.

Let's face it - when YOU go to a Web site, you would much prefer a simple Web site, wouldn't you? You want to find what you're looking for quickly and easily. You don't want to have to spend time trying to find something.

In fact, one study shows that Americans experience "search rage" if they don't find what they're looking for within 12 minutes.

Keep that in mind when you're designing your own site. Use simple, clear navigation. Include a site map that has links to all of the pages in your site. This site map is valuable to both your users and the search engines.

Keep graphics to a minimum, and only use them when you want to point the eye to a certain location.

When you use graphics, here's something else to consider.

Let's say that you are a real estate agent, and your home page is covered with your awards, a picture of you, and maybe the logo of your company. Do you think your visitors care about your awards
or your picture? No! They want to see pictures of the houses you're selling! They want to learn about the schools in that area or the crime rate. They want to see a mortgage calculator. They want to see content! Put yourselves into the shoes of your visitors, and think about what your visitors want to see, not what YOU want to show them.

(Continued in Part 4)

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com). She also teaches 2-, 3-, and 5-day hands-on, search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Copyright 2003 Robin Nobles. All rights reserved.
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In Next Week's Issue:

* Editor's Notes
* New Programs
* Effective Ezine Advertising Part 1
* How to Boost Your Chances at Having a Successful Web Site Part 4
* Recommended Program of the Week
* Favorite Links
* Classified Ads
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For information on how you can advertise in this newsletter, visit our website at: http://everything.at/moneywise or send email to: mwadprices@sendfree.com. Prices starting at only $2.25. Current subscribers count is 4,444.

Please feel free to pass along this newsletter to your friends and associates. They are welcome to subscribe free at: 10178-subscribe@zinester.com or visit our website at: http://everything.at/moneywise.

Best wishes,

Jenny Kelley
Money-Wise
http://moneywise.internetoppsunlimited.info
webmaster@moneywise.internetoppsunlimited.info
10178-subscribe@zinester.com








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