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BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 7 Year 1 July 20, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - Design Each Part of your Book to Sell More Copies 3- Useful Links 4- Learning to Blog - Part VII 5- Article - You Have To Promote Your Books - No One Else Will 6- Letter to the Editor 7- Announcements ****************************************************** From My Desk ****************************************************** Welcome to another issue of BookPromo Guerrilla Style, we continue to provide you with useful information you can use on your own book promotions. On this issue we talk about how to design your book properly so that you can sell more copies. Small little details can set you apart and attract more readers. We also continue our talk on Learning to Blog, this topic is one that continues to grow and expand as we experiment, read others blogs and get feedback. I hope you enjoy this Part VII of this article. Then we go on with another good article on how to promote your book. On another note, many improvements have been done at Guerrilla Marketers' Cafe that will enable to build communication between authors and readers. Members have been notified of the improvements that will part of the site on August. Other Premium services as planned as well for the site to provide authors with more affordable book publicity. Featured Author, Billie A. Williams continues to dress our home page with her interview and we have book drawing, so stop by and sign up for a chance to win one of three books that will be given away on August 31. http://guerrilla.clarylopez.com Looking forward to help, inform and empower authors. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com http://guerrilla.clarylopez.com/blog Blog You can contact us at: editor@clarylopez.com Subject: eZine ******************************************************** Design Each Part of your Book to Sell More Copies ******************************************************** By Judy Cullins Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. Format and design your book's insides, front and back matter so it will sell the minute you publish. Book Designing Check and Correct List For your Book's Front and Back Matter: 1. Put book cover in 4-color design as first page. Rather than do it yourself, hire a competent cover designer. For business books, check out MaxCovers.com. He designed four for me. 2. Create a title page after the cover with your publishing information, and copyright. 3. Make an extra testimonial page to insert right before your table of contents. Testimonials from the rich and famous, media, man/woman on the street, and happy readers convince others by their endorsement to make your book a top seller. 4. Include a list of your other books right before the table of contents to widen sales. 5. Create a table of contents (your chapter titles) and place below it your complimentary free bonus report title(s) and where to find them. 6. Put your one page sparkling "mini sales letter" introduction right after the table of contents. 7. Redesign of all fonts so your book will be easy to read. Easy to read books are the number one way to sell more books. Ordinary fonts are Arial and other sans serif fonts for the headings and Times Roman and other serif fonts for the copy. 8. Put in proper headings at the top and bottom of each page in the headers and footers. Put the title and page number at the top, and your name and Web site URL at the bottom. 9. Put the whole book in Portable Document Format PDF as well as Microsoft Word. You can edit the Word copy, and allow your customers to download the PDF file unless your offer your book via toll-free number. While PDF is not foolproof safe,it's a common form and if passed on doesn't allow they person to edit it. With your name and Web site there people know who the expert is. 10. List your products and prices at the end of the book along with a page on your coaching,speaking, or other services. You may want to add benefit-driven annotated table of contents for your other books at the end too. When you include all these parts in your book, your increased new sales will surprise you. Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast,Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines,"The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. =============== Email her at Judy@bookcoaching.com. Phone: 619/466-0622 -- Orders: 866/200-9743 Article Source: http://EzineArticles.com/?expert=Judy_Cullins ********************************************************* Useful Links ********************************************************* Websites and blogs are what gives color and grab readers' attention, so it's a good idea to have sources where you can obtain good quality pictures. To us guerrillas these pics must be FREE, right? I've looked high and low for this until I found couple of good sites where you can get them. Sign up as a member and organize your favorites folders for easy access when you are working on your site or blog. stock.xchng http://www.sxc.hu/index.phtml Flickr http://www.flickr.com/ ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part VII by Clary Lopez ******************************************************** Learn to Blog - Part VII by clary Lopez We talked about how important it is to go to other blogs and to provide valuable comments in order to expose yours a little to your target audience. The way people will find you is by the link you'll leave behind in each and every post you make. It takes time to find the right blogs to contribute to, read entries and write your comments but today I'll show you a way to simplify things for you. You probably heard of RSS and maybe have subscribed to some of them, but for those of you who doesn't know about it, I'll explain it for you. Most blogs have the ability to be syndicated and if you look carefully you'll see the RSS sign on the page. Some even have chicklets for Yahoo!, MSN, Feedburner, etc. for you to add to in couple of clicks. You can do a search for blogs with any search engine like Yahoo!, MSN or Google. I really like Technorati, you can sign up for a free account and search and keep a list of your favorite blogs, just type the topic and presto, a long list will show up for you to choose from. If you have a blog you can add yours as well. In order to keep things organized you can choose a customized page in which you can add all that interest you; news, stocks, calendar, notes, your blog subscriptions, etc. Yahoo! and Msn offer such pages at http://my.yahoo.com or http://specials.msn.com/mytour/default.html You can even make this your homepage when you sign up online to do your blog rounds first thing in the morning. Another useful site to find blogs is Pluck. Dedicate at least an hour (two will be ideal) to read others blogs and make your comments. If you submit comments to a minimum of 10 blogs daily your blog traffic will improve tremendously. As you visit the blogs you read make note of those who you can link to in any entry you might have planned for your own blog. Linking is what makes blog entries valuable. If you find really good information on a subject you know your readers will be interested in, go ahead and mention the entry on your blog with your comments and link to the original blog entry for their benefit. Now your job will be to keep your blog fresh and updated regularly to keep your readers happy. Links used on this article: http://my.yahoo.com My Yahoo! http://specials.msn.com/mytour/default.html My MSN http://technorati.com Technorati http://feedburner.com Feedburner http://client.pluck.com Pluck **************************************** If you would like the subscribers of BookPromo to view what you have done with your blog, send me an email with the link and I'll be glad to include in our next issue. Our subscriber number is growing and it will be a great way to get the word out free. We'll continue with more information in the next BookPromo Guerrilla Ezine edition. If you would like to share your experience so far with your blog, go ahead and email me. If you would like the subscribers of BookPromo to view what you have done with your blog, send me an email with the link and I'll be glad to include in our next issue. Our subscription is growing and it will be a great way to get the word out free. I'll welcome your questions as well, email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ********************************************************* You Have To Promote Your Books - No One Else Will ********************************************************* By Douglas Bower Someone once said, "You don't have to write something that is particularly good, just something people will buy to read." I've often given that advice to those who email me asking how to get started writing. It is excellent advice. However, one thing that I have learned is that there is a consequence to following this advice. If people do not like what you've written, and they've shelled out money for it,they feel entitled to tell you off, big time. Upon occasion, they even go to the extent of threatening you physically. There was this woman from Albany, New York, who actually wrote a "reader's review" (gross misnomer) on Amazon.com. She threatened to come to where I live in Mexico and "slap me." See what you have to look forward to as a writer? Although it would be great to write something good that earns you a literary award as well as being something people buy,this is rarely the case. The buying part of writing far outweighs the fame when you are trying to pay the rent and buy food with the income you earn from your scribbling. Saleable writing today is more often a matter of promotion than good writing. You should try to do both. You should write well and sell what you write. However, the selling part is more often the pragmatic choice. There are a lot of writers who certainly are not literary geniuses but they consistently write what their readers want. Those are the ones who make money. Information is very valuable and people will pay dearly for it. If you want to eat, pay the rent, buy clothes for the kids, correctly promoting that print, eBook, or report makes the difference between success and failure. I had to learn this lesson quickly when we wrote and published our first book. When you are a "nobody" in the publishing world, you often have to settle with small, independent publishers who have absolutely no promotional budget for your book. Basically, they get it into the market. That's all. If you want people to buy your book, so you can get that new pair of pants, you have to be the one to promote it. Quickly, you have to figure the ins and outs of book promotion. It is riding on your shoulders and no one else's. If you do not shamelessly promote yourself, trust me, no one else will do it for you. The immediate painful reality is that you will never, as a sole individual, have access to the distribution channels that big name publishers have. So, unless you are wealthy,you have to choose one or two of the venues you can realistically afford to tackle and go like gangbusters. If you can afford it, you could hire a private publicity firm to do what a big name publisher would do. But, because few of us can afford to do this, we have to think creatively. Because I write non-fiction, I was able to find scores of tight-niche websites that were thematically related to my book. I wrote a book on relocating to Mexico as an American expatriate. Can you even begin to imagine the websites out there related to my book? It is a goldmine. Consequently, with small text ads, I have been doing rather well in sales on Amazon.com and am consistently in the top ten of my book's genre. I also found related sites where I could post a thumbnail picture of our book's cover, a description, and a link back to Amazon.com. These cost very little money. One lady posted my ad in exchange for ebook versions of two of my books. So, you can barter for advertising if you have something of value to offer. You can offer to write an article or two for someone struggling to find content for his fledging website. You must insist you will write the article for FREE if the website owner will post a link back to your book. You can also tell them, as an incentive for a permanent link, that they can earn a commission on sales of your book if they sign up—and it's free—with Amazon.com's Associate Program. I am on many thematically related websites because I suggested this. The website owner gets a commission; you get free advertising, and everyone wins. Something that really is grossly underestimated is writing free articles with a bio or "resource box" at the end of the article with your book's info in it. I write for FREE for several online magazines that post my books, their website links,and my bio. They, in turn, get my content. I get free advertising and free exposure. I am convinced that most, if not all, of our book sales come from doing this little-known method of book promotion. Press releases, targeted ads, link exchanges, writing FREE articles in exchange for posting your book at the end of the article, are all ways to promote your book when all you have is yourself as your publicity agent. Go for it like gangbusters as though your life depends on it. And, it just might! "Get Paid to Travel the World!" Teach Yourself How To Become a Successful Travel Writer With Our NEW Travel Writing Blueprints "Within days, you could qualify as a freelance travel writer and use tried and tested techniques to visit some of the most breathtaking locations in the world absolutely free. And you'll get paid to go!" Instant Download: http://www.zyworld.com/theolog/Page8.htm Article Source: http://EzineArticles.com/?expert=Douglas_Bower ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
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