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BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 9 Year 1 August 17, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - Ten Ways to Make Your Book Outsell Another 3- Useful Links 4- Article – Utilizing Community Sites to Promote Your Book 5- Article - Importance of Navigation Systems in Web Design 6- Letter to the Editor 7- Announcements ****************************************************** From My Desk ****************************************************** Welcome to another issue of BookPromo Guerrilla Style, I hope you are enjoying each and every issue as we share the research information I find to help you promote your books. On this issue I included an article on web design since it’s so important as we establish ourself on the internet to promote our books. I’m constantly looking for ways to improve my online image and right now I’m working on my blog and website redesign. I hope you enjoy this issue and let me know about it. Maybe you would like to have something discussed on this eZine, so contact me and I’ll look into it. We are here to serve you anyway we can. Looking forward to help, inform and empower authors. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com http://guerrilla.clarylopez.com/blog Blog You can contact us at: editor@clarylopez.com Subject: eZine ********************************************************* Ten Ways to Make Your Book Outsell Another ********************************************************* By Judy Cullins Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Write non-fiction first. These books are 90% of total book sales. after non-fiction success, you can use your profits to partially finance a fiction project. 2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100 pages (even longer). 3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to see the need and fill it rather than have an idea-then look for an audience. 4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com. 5. Expand your book into a series. Think of the huge success of the Chicken Soup Series. They have one cover for all the titles. The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder. These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos. 6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title on the back cover. Since it's already on the front cover, you need to instead, put your sparkling headline at the top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire. In 75 words or less, include the benefits your book offers. How to get more money, heart-centered relationships, more fame, and more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers. Finally, testimonials are the number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach. 7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales. Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases, the Online articles to market your book, the book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results. 8. Put as much time into marketing as you did the writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on online promotion. 9. Include online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer. 10. Start promoting your book several ways. If press releases, book signings, and back of the room sales dim, include online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive--getting it into the hands of thousands of readers rather than a few. Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant--one bite at a time! Watch your sales grow! Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at Judy@bookcoaching.com Article Source: http://EzineArticles.com/?expert=Judy_Cullins ********************************************************* Useful Links ********************************************************* This month I’m sharing with you a list of useful blog tools links: Blog Carnival http://blogcarnival.com/bc/index.php About Blog Carnival Welcome to Blog Carnival! We love the idea of blog carnivals where someone takes the time to find really good blog posts on a given topic, and then puts all those posts together in a blog post called a "carnival". To understand what a blog carnival is, consider some examples. Here is the first edition of Carnival of the Vanities (one of the earliest blog carnivals). Carnivals can be very descriptive like this one, or very concise, like this one. Find the style the fits your topic and time schedule. Read more here: http://blogcarnival.com/bc/p_about.html Blogs by Women Bloggers http://www.blogsbywomen.org/ I’m generating good traffic from this site CoComment http://www.cocomment.com/ Keep track of your conversations. Sign up with CoComment and keep a log of your conversations with other bloggers. I love this idea! The Zoundry Blog Writer http://www.zoundry.com/downloadg.html?gclid=CJq2qr_gq4YCFSgwVAodbAK_CA The Zoundry Blog Writer™ is a WYSIWYG blog posting editor that's as easy to use as a word processor. You can create a better looking blog in less time - without the hassles of HTML coding. ****************************************************** Utilizing Community Sites to Promote Your Book ****************************************************** by Clary Lopez Community sites are quickly growing in popularity with a great potential for networking and creating a community of our own. When thinking about community sites the best thing to do is to visit them regularly, get a feel for what the audience is and who frequent them. What is their goal for the main part. It used to be just to meet people for dating and romance but I’m seeing a change with companies jumping on the wagon to promote their products, movies, music, books, schools, groups and more. We can’t deny that the main reason why many are there is to meet others but if we present a professional but personal approach, you might get some good feedback and connections in return. Something to keep in mind when building your community is choosing carefully who you invite or accept to be part of it. I try to seek like- minded individuals related to my book theme or service. When considering a potential friend I also look at the kind of friends they have on their list. Some of these community site members are portals to pornographic sites or individuals which I don’t care to add to the mix in my business. It’s important that when you choose to take part of one of these community sites that you come to it regularly, there is no good to have a listing and a page with them if you hardly ever come to connect to other individuals in the process. Like blogging, community sites are about building relationships with your audience. One of the most popular community sites today is MySpace but it’s not by far the only one. You can also utilize MSN Spaces, 360 degree Yahoo!, MyBlogLog, Flickr, Blogs by Women and others. For a complete study on Virtual Community Attraction read this: http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html Even though this study was done in 2004 it rings true to the reason why people join communities online. Notice the high ranking numbers on the data analysis of this study on information exchange and friendship, these are the key ingredients to succeed on this terrain. Guerrilla Marketers’ Caf? has joined a few community sites to provide information, support, promotion, products and services to its members. Among them you can find our Authors Forum, Blog Community, BlogLog Community, Author/Reader Forum (coming soon), 360 degree Yahoo!. Up to this point the 360 Yahoo! And the BlogLog Community is driving the most visitors to my site and blog. Having a counter that provides detailed information is crucial in this regard. You can get a free counter that gives you statistics with Bravenet. At the end we are talking about exposure, that’s the name of the game but you need to show up and follow up on your contacts and build relationships. If you are up for the challenge start your walk around the internet block today and pick your community sites. If done right, you won’t be disappointed. Clary Lopez is the CEO/Founder of Guerrilla Marketers’ Caf? and help provide free book promotions for authors. Feel free to redistribute this article on websites or ezines as long as you leave this byline intact. You can visit her website at http://guerrilla.clarylopez.com or contact her at guerrilla@clarylopez.com ****************************************************** Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: Guerrilla Marketers’ Caf? Shop http://www.cafepress.com/guerrilla_cafe ******************************************************** Blog’s by Authors in Guerrilla Marketers’ Cafe ******************************************************** We spent a lot of time explaining how to utilize blogs on book promotion and on this issue I want to list some of the author’s blogs on Guerrilla Marketers’ Caf?. If you would like to include your blog, email the link to me at editor@clarylopez.com Subject: Blog listing Elizabeth Evans Fryer http://www.MyLostSummer.blogspot.com Alan Baxter http://www.alanbaxter.info Kilian Betlach http://www.likeariotlooks.blogspot.com/ Billie A. Williams http://articlerepository.blogspot.com/ **************************************** Visit our Blog: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog/ ******************************************************** Importance of Navigation Systems in Web Design ******************************************************** By Mike Oslow We might have been able to establish that navigation systems are important, but exactly how important, is outlined below: As the name suggests, navigation systems act as a navigator for users to move around the web site. A good navigation system can help promote the right pages to |
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