|
BookPromo Guerrilla Style Archives Index
|
Subscribe
|
|
| << October26, 2006 - BookPromo Guerrilla Style |
November16, 2006 - BookPromo Guerrilla Style >> |
|
BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 15 Year 1 November 2, 2006 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Article - Book Marketing Landmines and How to Avoid Them 3- Useful Resources 4- Article – Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling 5- Article – How to Make Money With Your Short Stories, Poems, Essays, and Novels 6- Letter to the Editor 7- Articles Submission *************************************************** From My Desk *************************************************** If you haven’t visited our site you haven’t seen our newest Featured Author on Guerrilla Marketers’ Caf?, Zarrion Walker, young author with an amazing talent. Don’t miss his interview and sign up for a change to win his first fiction book. Book promotion is what this site is all about and this e-zine is an extension of it. In an effort to help authors we are continuing to expand our resources and service area of the site. About twenty authors have been added as members and their books put on the bookshelf for promotion. I hope that this e-zine is being helpful to you and if it is, that you take some time this month and let us know about it. Please feel free to forward this ezine to your friends and associates. We are looking forward to serve the growing Community of writers around the world. Looking forward to help, inform and empower authors. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com Guerrilla Marketers’ Caf? http://guerrilla.clarylopez.com/blog Blog You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Book Marketing Landmines and How to Avoid Them *************************************************** By V. Michael Santoro In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover: “Being available” means being buried among the thousands of books posted on the online bookstores and computer book ordering systems. You are expected to be an expert on your topic and market your book without any help. Hiring a book publicist is expensive and probably outside of your budget. Your book will not be stocked in traditional bookstores due to your publisher’s no return and/or non-standard discount policies. Many mainstream book reviewers have a policy against reviewing self-published or POD books, regardless of quality. Your family and friends are your best customers when your book is released – then you struggle to sell additional copies. If you do invest in a public relations campaign, you don’t sell many copies because: Your book is “available” to be ordered but not in stock, or You have to buy the books and offer them on consignment. There is little profit and you get stuck with the non-returnable unsold books. You have little PR experience and are scared to death of calling the press to try and get coverage. You are also either a full-time parent or working a full-time job which hinders your ability to market your book – even if you knew how. You build a free Website and try the free Internet marketing options. Your Website receives little, if any, traffic and you feel like your Website is about as effective as being buried in a dense rain forest. You buy a few “Secrets” type books but the only ones making money are those that sold you the books. You realize that there are no “secrets,” just skills that need to be learned and techniques that must be mastered. You are totally overwhelmed and feel that book marketing is a complex jigsaw puzzle. You try talking to other authors in forums and groups and they’re equally confused, frustrated and demoralized. Is there a way out of this book marketing minefield? Now that your enthusiasm has been doused with cold water, you have two choices. You can continue to do more of the same and hope for a better outcome, or you can become an Authorpreneur. What is an Authorpreneur? Authorpreneurs do not compete using the traditional book marketing model. Instead, they view their books as products and effectively combine their writing skills with proven Internet Marketing techniques to accomplish better results. This allows them to become an expert within a niche, based upon their book's theme. An Authorpreneur understands HOW to write effective Web content and use technology to generate: • A consistent amount of laser targeted traffic • The right kind of links to their Website to increase their search engine ranking • A large worldwide subscriber list to brand themselves as experts • Consistent book and niche product sales from their list What about book promotion? Authorpreneurs also use technology to level the playing field and gain a competitive advantage in gaining PR. They understand that: • 98% of journalists go online daily • 92% do it for article research • 76% to find new sources and experts • 73% to find press releases By building a content-rich professional Website that achieves “Top Ten” search engine placement, Authorpreneur Websites are easily found by journalists and producers researching niche topics for their articles and programs. This leads to interviews and media exposure for Authorpreneurs. Additionally, Authorpreneurs know where to find online media databases to quickly research a list of media contacts interested in their niche topics. Then by conducting targeted e-mail campaigns, they get added to many “expert contact lists” that gain them future interviews. Additional Benefits Once Authorpreneurs establish an expert status with their subscriber list and generate steady sales, they use this track record to rise above the clutter to attract literary agents and mainstream publishers with a “ready to buy” market for their books. Their book proposals are also more credible because they are based upon the actual “wants” of their niche audience which substantiates the “need” for their book. Conclusion Most POD authors learn book marketing as they go and do not understand the power of leveraging technology to brand themselves as experts. This is usually a painful experience. However, by becoming an Authorpreneur, writers can gain a competitive advantage by combining their writing skills with sound Internet Marketing techniques to avoid the book marketing landmines that can seriously limit their writing careers. V. Michael Santoro is a published author and successful Authorpreneur. For a free training course on how to become an Authorpreneur, visit his Website at www.proauthors.com and sign up for his e-zine. Additionally, you will receive a powerful PDF creation program as a special bonus. Article Source: http://EzineArticles.com/?expert=V._Michael_Santoro *************************************************** Uselful Resources *************************************************** Book Resources: Author 101 Best Selling Book Publicity Guerrilla Marketing for Writers For you convenience visit our site for a linked list: http://publications.clarylopez.com/lists.html ************************************************** Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling ************************************************** By Harriet Hodgson Handouts. Old-fashioned as the word sounds, handouts can be a valuable tool for authors. Purdue University's Online Writing Lab (OWL) recommends the textbook approach to writing handouts. You think about the purpose of the handout, write a draft, and then revise it. Defining the purpose can be time- consuming, according to OWL. These steps will help you to create handouts that support -- and sell -- your book. STATE THE PURPOSE IN A SENTENCE. This step clarifies your handout, which makes writing easier, and makes reading easier for attendees. According to OWL, many authors diagram the points of their handouts before they start writing. REMIND READERS OF THE EVENT. If you are speaking at a conference, put the conference title, date, and place on your handout. This helps attendees to remember you, your presentation, and the points you made. You may put this information at the top of the page, the bottom, or in a box. INCLUDE YOUR BOOK TITLE. The title of your book should be somewhere on the handout. For talks I have been giving recently I used the title of my book as the title of my talk. I am a nonfiction writer and this decision worked well for me. However, it may not work for a fiction book. BE CONCISE. Too much print is a turn-off. The handout I created for one book talk was actually the outline of my talk. I bulleted the points and left space beneath them for people to take notes, a technique that helps listeners to recall information. CHOOSE THE FONT CAREFULLY. When you type your handout choose a font that easy easy to read, such as Times New Roman, Verdana, and Garamond. Avoid cursive or "artistic" fonts because they slow reading and make speed reading difficult. ADD A VISUAL. Whether it is the cover of your book, a photo, clip art, or downloaded images, every handout needs a visual. The visual should be connected to your book in some way. I have used rubber stamps for visuals and they photocopy well. Color code handouts if you have more than one for a talk. PROTECT YOURSELF. Remember to put a copyright line and symbol on your handout. Years ago, I talked to a parents' group and wrote a handout to go with my presentation. It took me about six hours to create the handout. But I forgot to include copyright protection. A few weeks later one of the attendees used my handout for her talk. I was hurt because I did not think this was ethical and she was a member of my church. CLOSE WITH CONTACT INFO. Include your name, address, and email address (if you choose to do so) on all handouts. Bring some business cards along, too, for those who ask for them. Creating a handout to go with your book talk shows that you did your homework and cared about your audience. Believe me, the audience will notice. Copyright 2006 by Harriet Hodgson http://www.harriethodgson.com http://www.healthwriter.blogspot.com Harriet Hodgson has been a nonfiction writer for 28 years. She is a member of the Association of Health Care Journalists and the Association for Death Education and Counseling. Her 24th book, "Smiling Through Your Tears: Anticipating Grief," written with Lois Krahn, MD, is available from http://www.amazon.com A five-star review of the book is posted on Amazon. Another review is posted in the American Hospice Foundaiton Website under the "School Corner" heading. Article Source: http://EzineArticles.com/?expert=Harriet_Hodgson ************************************************** Visit our Blog: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog/ ************************************************** How to Make Money With Your Short Stories, Poems, Essays, and Novels *************************************************** By Jeremy Hoover Recently, someone rated my “Online Book Marketing” article a 2 out of 5. That person apparently didn’t like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don’t sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong. That’s fine. But unless you get a lucky break from a huge publishing house you will probably not go far with book sales unless you are willing to roll up your sleeves and do some serious marketing. There are many ways you can market your writing and build a readership online. But you should also start thinking about your writing differently. For example, instead of trying to write and sell one book of short stories or one novel, why not break it into separate small books (each one a short story or two) or sell your novel as a serialized version—a new chapter or two every month? (Eventually you can sell this material in a physical book.) The logic of my suggestion is this: Suppose you have a newsletter group of 7000 readers who love your writing. Each month you write a new short story set (including four stories), group of poems, or collection of essays that you sell as a PDF ebook. You publicize this to your newsletter group, including a free sample with your newsletter, and sell the set for $4 as an instant download. Now, suppose only 10% of your readership buys your new ebook each month. 700 readers x $4 = $2800 each month! And don’t forget—you are constantly adding new readers to your group. The secret to success here is to build a readership group through a free e-newsletter, and sell your writing to that group (your fan base) month after month. This is how you grow a strong, solid readership that will buy your books when you publish them in physical form, because they have bought your books when you sold them in digital form. And you made a decent living in the meantime. Jeremy M. Hoover helps you market your books online. Contact him at jeremyhoover AT gmail.com or at his website, http://jhooverwebcopy.com/bookmarketing.htm Article Source: http://EzineArticles.com/?expert=Jeremy_Hoover *************************************************** Letter to the Editor *************************************************** Let us know how we are doing and what you would like to read about. Send your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to ideas@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
|
| << October26, 2006 - BookPromo Guerrilla Style |
November16, 2006 - BookPromo Guerrilla Style >> |
|
BookPromo Guerrilla Style Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on BookPromo Guerrilla Style |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |