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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://www.zinester.com/lr/675818/13492929 Year 2 Issue 2 July 26, 2007 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Book Proposal Marketing Section 3- Useful Resources 4- Learn to Position Yourself as an Info-Marketer Instead of a Writer 5- Market Your Book With Your Passion Of Writing 6- Letters to the Editor 7- Articles Submission *************************************************** From My Desk *************************************************** Welcome to another issue of BookPromo! On this issue of BookPromo I want to invite all published authors To stop by Guerrilla Marketer’s Caf?, if you are not a member yet I’ll urge to become one, it’s free! http://guerrilla.clarylopez.com We are about to launch a brand new site to help you promote your books. You can stop by and take a peek before the official launch at http://bookhomestead.com Only Guerrilla Marketer’s Caf? members will be allowed to display books on this site, so you don’t want to miss out. I hope that you enjoy the issue and let us know how it is helping you with your book promotions. We are also looking for new articles, ideas and suggestions to keep improving the e-zine. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Book Proposal Marketing Section *************************************************** By [http://ezinearticles.com/?expert=William_Cane]William Cane What if you wrote a great book but nobody wanted to read it? That would be a catastrophe for you and your publisher. Which is precisely why a marketing section is included in every good book proposal. THE MARKETING SECTION OF THE BOOK PROPOSAL The marketing section in a book proposal is often the first thing that the marketing department looks at after the overview section. Once they know the title of the book and read the book hook (or what the book will be about) they want to know who will buy the book. This makes sense, doesn’t it? If there’s a huge market, that is, if there are millions of potential readers, then the marketing department will be eager to acquire your book. They’ll call their acquiring editor and urge her to buy the book from your literary agent, and you’ll get a nice advance. THE TWO PARTS OF THE MARKETING SECTION There are two parts to the marketing section of a book proposal. 1. The first paragraph is the biggest punch you have. Put more simply, it’s the paragraph in which you tell us about your biggest market. Let’s say you’re writing a book entitled TEEN FASHION, then the first paragraph of your marketing section would say something like: “There are fourteen million teen boys and fifteen million teen girls in the United States alone. They will be the key buyers of TEEN FASHION. They will certainly want to know what their friends consider trendy, and TEEN FASHION will tell them, and show them with photos.” These teens are your biggest market, and you hit the book proposal reader with this important fact in the first paragraph of your marketing section. Don’t save the best for last -- come right out and fire your big guns right away. 2. The second part of the marketing section contains one or more paragraphs, and it lists and describes any other markets for your book. For example you could mention that dressmakers will want to own your book. Point out that teachers at fashion schools will also want to buy it. Hollywood costume designers will also be keen to have a copy. And libraries will certainly want to carry it. See how these markets are rather less persuasive than your first big market, those 29 million teens? But even though these markets are less substantial, you should mention them all because ultimately they will be potential buyers of the book. The marketing section describes and quantifies your book’s potential buyers. Don’t worry if you’re not sure that all these market segments will buy your book -- no one is really sure. Just assert it, and leave it at that. That’s all you can do at this point, and that’s all that your literary agent and editor are expecting you to do. William Cane is the author of The Art of Kissing, translated into 19 languages. He taught English at Boston College for fourteen years and today is a widely sought-after speaker at colleges and universities nationwide. His Web site contains more insider writing advice for those wishing to get published: http://www.hiwrite.com/ Copyright © 2007 William Cane Article Source: http://EzineArticles.com/?expert=William_Cane http://EzineArticles.com/?Book-Proposal-Marketing-Section&id=654052 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers Odeo.com - Add Audio to your Website ************************************************** Learn to Position Yourself as an Info-Marketer Instead of a Writer ************************************************** By [http://ezinearticles.com/?expert=Uzo_Onukwugha]Uzo Onukwugha I once heard the title of this discourse from Mark Victor Hansen. He made this statement in one of his MegaSpeaking Empire Conferences in Los Angeles. Mark said, "don't position yourself as an author; position yourself as an information marketer." This statement is not original with Mark, though. Robert Kiyosaki of Rich Dad, Poor Dad fame made a similar statement years ago. Robert said that the only secular job he held was with Xerox just to learn sales and marketing. The exposition, explanation and expansion of the idea below is entirely mine. Most authors seem to position themselves as ivory tower writers and seem to be out of touch and synchrony with their audience and readers. My observation is that writing and publishing your book is just 20% of the work if you go by Pareto's law or the 80-20 rule. The main work, energy and time should be devoted to selling your book. You should not leave this important and critical step to your publishers despite the contract you signed or the promises they made to you. The gospel truth is that most publishers don't know how to market your book beyond their traditional distribution chains. To go deeper, publishers don't know about leads, lead generation and how to convert prospects into paying customers. You, the author must learn to market your own book by positioning yourself as an expert information marketer instead of strictly a book author. Savvy marketers make money; most authors have empty pockets. For instance, I consider sales letter craft as a Writing niche; That's why it's called copy writing. Therefore, most good copywriters are those who are primarily direct response marketers who happen to write sales copies. Their sales letter convert more and makes more money than those of academic copywriters who have not been in the marketing trenches. For your next copywriting project, make sure you hire a direct response advertising copywriter. Making money should be at the back (and not at the front) of your mind as an author. The irony is that monetization should not be the first thing; leads and lead generation should come first. Providing value, problem-solving and changing lives through your writings should be your first projection as you generate fresh leads of potential customers. Stephen Covey calls it beginning with the end in mind. Robert Allen calls it working from your dream instead of to your dream. Ken Evoy says, "You don't begin with your goal; you begin with your passion." Then you can work towards your goal as a best selling author. Your passion is what you turn into profit. It is a process and positioning yourself as an information marketer will shorten your path to becoming a best selling author. Remember there are no best-writing authors! You look around bookstores and in Amazon.com as well as other online bookstores, you will be shocked to see well-written books that stack the shelves. "Uzo, You should sell the books and not stack them," says my friend, Hassan. Most good books are dumped in the author's garage or out of print because nobody is pushing or buying them. I have even seen bad books become best sellers because of publicity. People still go by what they see. If the books are not in front of people, they have no chance of selling whatsoever. Therefore, publicity is everything. That's why every author should learn sales and marketing. You should not see marketing as beneath you. Most marketers are even richer than doctors and brain surgeons. They also have better tax breaks and tax shelter. They claim most of their marketing advertising and purchases as business expenses which the doctors cannot. I must put a disclaimer to my discourse before you accuse me of greed and money-hungry. Remember that it is a curse in the Bible to sow and not reap the fruit of your labor. Why should you waste time, energy and money to put together a book and don't make sales? Writing is brain work, time-consuming and money-sapping process. You must have returns on your investments. Yes, you must have something to show for your efforts so that you can write more books and help more people. And that's where sales and marketing comes in. And that's why you must position yourself as an information marketer who is an author. Uzo Onukwugha brainstorm the concept of positioning yourself as an infomarketer. If thinking is everything, then it is the most important thing. Think low and become low; think high and you elevate your life. It is not the man's age, it is his mental stage that counts. For [http://www.wordmeditation.com]word meditation Article Source: http://EzineArticles.com/?expert=Uzo_Onukwugha http://EzineArticles.com/?Learn-to-Position-Yourself-as-an-Info-Marketer-Instead-of-a-Writer&id=655694 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com ************************************************** Market Your Book With Your Passion Of Writing ************************************************** By [http://ezinearticles.com/?expert=Earma_Brown]Earma Brown Have you been looking for ways to promote your book with what you love? If you love writing, there are great ways to use your gift. I have listed a few for you. Start with a couple and incorporate into your marketing system using your passion. Here are some quick tips to get you started promoting using your gift. Let the world know about your book with writing. 1. Publish an ezine. Many think ezines are an old hat because the market is so saturated with them. If you use your original unique content, you'll find there are still lot's of people still interested in signing up for your newsletter. There are 7 ways to develop your unique ezine. Click Here to send for free report: 7 Popular Ways to Produce a Profitable Newsletter. 2. Each year, combine the year's worth of ezines into an e-book. Give away a free incentive for one of your products or services. Give away a free incentive for one of your products or services. Additionally, each quarter take the best of your articles and place them in print newsletter to use as part of your marketing materials. Send them to your list of friends, family, colleagues and of course potential client list. 3. Put articles on your website. Be sure to include on each page permission paragraph allowing your articles to use by others. Then include a link to your auto responder email address. 4. Submit articles to article directories on the web. Type in free articles at your favorite search engine for a list of article directories to get started. This is a quick way to use viral marketing and create more exposure for your website and book. 5. Develop a power packed signature box. Doing this will make sure you have a compelling ad traveling with each article or tips sheet you write and submit. If you need help with add power to your signature box click here for free article "How to Make Your Signature Box Sing!" 6. Put your articles on auto responder. Make it easy for your prospects to request and get more information from you. You could even gather several of your similar-themed (5-7) articles and easily create an e-course. Power Marketing Tip: Setting up this feature in your marketing machine will make sure you don't lose any opportunities to build your list. 7. Send best articles to your local newspaper. Include your copyright and bio or signature box. If you are feeling a bit intimidated by big city newspaper, start local. Your suburban paper or regional papers for rural areas may be most open to new writers. 8. Use postal mail to publicize your writing. Don't discount the snail mail route audience. Mail articles including a hand written note and business card to friends, family and potential clients. 9. Pass out new articles at networking meetings of all kinds. Most people are more open to a newsletter or article format of information than a brochure. Remember everyone loves helpful information and no one likes being sold to. 10. Subscribe to electronic lists that are setup for writers to promote their work. Find out their guidelines (word count, bio length, etc.) before submitting. Some ezines list have strict word limits on bios. For example, some welcome full short bio while others may only accept Name and one link. Are you ready to get started yet? Implement these tips and use your passion of writing to promote your book. Go ahead. You'll see your passion is contagious. You will gain more exposure, more subscribers and more book sales than you ever dreamed, all while doing what you love. Earma Brown, 12 year author and business owner helps small business owners and writers who want to write and market their best book now! Visit her at http://www.writetowin.org for more free articles and ecourses on writing and marketing your book. Article Source: http://EzineArticles.com/?expert=Earma_Brown http://EzineArticles.com/?Market-Your-Book-With-Your-Passion-Of-Writing&id=654079 **************************************************** Letter to the Editor *************************************************** Let us know how we are doing and what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, 2007 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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