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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://www.zinester.com/lr/675818/13492929 Year 2 Issue 4 September 6, 2007 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Inventing Your Own Book Selling Strategy 3- Useful Resources 4- Book Writing Tips to Speed Write Your Book for Maximum Sales Sooner 5- When Authors Visit Schools 6- Letters to the Editor 7- Articles Submission *************************************************** From My Desk *************************************************** Welcome to another issue of BookPromo First of all I want to thank you for continuing to be part of this effort to help empower authors with the necessary knowledge to make their own book promotions. It’s amazing how many authors have mentioned to me how this and other tools that Guerrilla Marketer’s Caf? have developed helped them in their marketing efforts. Our reader’s site, BookHomestead.com, grand opening was on September 1, 2007 with thirty five authors and their books. There is still much to come as we continue to improve and expand our services, so visit us frequently to be informed of how we can assist you in your marketing endeavors. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Inventing Your Own Book Selling Strategy *************************************************** By [http://ezinearticles.com/?expert=Philip_G_Davis]Philip G Davis Sun Tzu once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Most authors and entrepreneurs are familiar with tactics. • Start a Blog site • Create a Book Trailer • Run a Virtual Book Tour And so on . . . Tactics are action items we write down on lined yellow legal paper and check off as we complete. Strategy, on the other hand, is less straight forward. The dictionary defines strategy as: “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.” Another way of understanding strategy is that strategy bridges the gap between your goals and your tactics. Here are some examples: • Strategy refers to basic directional decisions, that is, to purposes and missions. • Strategy consists of the important actions necessary to realize these directions. • Strategy answers the question: What are the ends we seek and how should we achieve them? Once your book is written and published or self-published, you will be faced with the question of how to sell your book. If you are working with a publisher, the publisher shoulders the responsibility of inventing a strategy for your book. At least, that is how it should work, but you will soon find out that in many cases, you need to invent your own strategy. If you are self-publishing, then the entire burden of promoting and selling your book is up to you. While you will find programs that claim they have a guaranteed “system” for selling books, most likely you will need to come up with your own strategy. Every book is different and what worked for The Secret, may not work for your book. Since every strategy is unique, coming up with a strategy is one of the most difficult tasks author’s face. Below is a sample strategy for an author whose primary target audience is female elementary teachers: Goal: Sell 5,000 books Target Audience: 2.4 million female elementary teachers in the US (3.1 total teachers x 79%, the percent of teachers who are women. Strategy: Launch a three-phase rollout plan. Phase One 1. Focus on author’s local market first 2. Author’s local market has 15,000 female teachers 3. Sell 500 books Phase Two 1. Launch in the three largest markets in the US (San Francisco, Chicago, New York) 2. These markets have a combined female teacher population of 100,000 3. Sell 1,500 books Phase Three 1. Launch nationwide 2. Sell 3,000 books 3. Sell rights of book to a mainstream publisher The definition quoted above says that a strategy is a plan, method or series of maneuvers to achieve a specific goal. This author’s “series of maneuvers” is to first get her feet wet in her local market. She will learn how to talk to teachers, she will create and hone her tactics and she will begin creating buzz about her book. Next, the author will hit the three largest markets. Like any general waging a war, the author has limited resources, namely time and money. By focusing on the largest markets, the author will get the biggest bang for her buck. The author’s Phase Three plan is to launch nationwide. If the author has achieved both her Phase One and Phase Two goals then her book is beginning to show a profit. With these profits, the author can invest in a large-scale plan to sell her books nation-wide. Even more important than the cash flow is that the author now knows how to sell her book and she knows that people want to buy her book. Her confidence is strong and she is willing to invest both her time and her money into selling her book on a larger scale. The sample strategy presented here is a bridge between the author’s goals and the tactics she will use to achieve those goals. Authors are fiercely independent people and when an author is armed with a strategy he or she “invented,” the author has a better chance to succeed than by simply “plugging” into a system that worked for someone else. Philip Davis is the founder of ZDocs, Inc. - http://www.zdocsonline.com - a self-publishing company dedicated to helping people publish and promote their books. Mr. Davis is also a co-founder of a free author promotion site - http://www.razorpages.com Mr. Davis' new endeavor, coming out in October 2007, is a community for authors - http://www.authorsonthenet.com - that helps authors build their own promotional plans and learn how to use the Internet to promote their books. Article Source: http://EzineArticles.com/?expert=Philip_G_Davis http://EzineArticles.com/?Inventing-Your-Own-Book-Selling-Strategy&id=715054 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers Odeo.com - Add Audio to your Website ************************************************** Book Writing Tips to Speed Write Your Book for Maximum Sales Sooner ************************************************** By [http://ezinearticles.com/?expert=Earma_Brown]Earma Brown Where are you in writing your book? Whether you are almost finished after 2 years or just beginning, these book writing tips may help you. You owe it to yourself and your important message to finish fast and sell sooner. For years, my book manuscript would end up in the drawer with the rest of my unfinished projects. No more; now I finish my book writing projects strong and fast. I learned from my mentors who showed me the way. I even learned from my competitors who finished their books fast to sell sooner. Here's some book writing tips to help you speed write your book for maximum sales sooner: 1. Place book writing goals in your top 3 priorities. Setup a regular writing schedule. Think about your priorities right now. Can you fit 7-10 hours a week in? If you have to let something go that is not high on your priority list, do it. Now is your time. Later is not better. 2. Put your reader first. When writing your book, you should be writing to your reader. Use the word "you" and avoid as much as possible using the words "I" and "We". An author friend chooses a friend interested in her topic and writes all her books to them. 3. Write an intention goal for your book. Do you have a plan in place? Write on purpose. Don't set yourself up for failure by not planning. Even if it's a simple intention goal like "I complete my book (title of book) this year by (date and year.) I educate myself and do what it takes to complete it." Set one and write it down so you can hit the target. 4. Break your writing into short sections. It's easier on you to write. Furthermore, it's easier on your reader to read. Try to break long paragraphs into shorter, more digestible chunks. Make it easy to read and you'll reach more readers. 5. Use short sentences and simple words. Writing and reading a long sentence takes longer than a short one. Cut lengthy sentences in half to make your writing easier to read. Aim your copy so a 6-7th grader could understand it. Remember using complex words won't impress your readers. Most times it will annoy them to the point of not finishing your book. 6. Be concise but specific. Compelling copy is concise. Unnecessary words waste your time and most of all your reader's time. It dilutes your message and makes your book longer than necessary. Additionally, be specific. When writing your book, stick to the specific information about your topic. The more relevant facts you include, the better. If you don't bother to dig for specifics about your topic, your book may end up vague filled with meaningless words. 7. Write your book the easy way to finish fast. Three of the top ways to speed write your book includes: Act Now. Action will paralyze fear each and every time. Avoid marathon writing. Know you don't have to become a hermit to write and complete a successful book. Commit to the tracking approach. Doing a set amount,even if it's only 30 minutes to an hour, each day builds a cumulative effect. 8. Use laser focus. Apply laser focus to complete your book writing project faster. For example, if you look at a 40 watt bulb, the light is soft. Yet you can take the same 40 watts; put it in a laser gun and the same 40 watts become a focused beam of light that can cut through different objects like a sharp knife through paper. To use laser focus in your book project, prioritize, do only one project at a time and complete one project before you start another. If you don't use these book writing tips to finish fast, you may be this time next year working on the same book project. Remember to put your book writing in the top 3 priorities of your life, write an intention goal, put your reader first, break your writing into short sections, use short sentences and simple words, be concise but specific, learn to write the easy way and use laser focus. Using the above simple book writing tips you can easily write and complete your book fast. See you at the finish line. Finish fast; finish strong and sell sooner. Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to [iscribe@bookwritinghelp.com]iscribe@bookwritinghelp.com for free mini-course Jumpstart Writing Your Book or visit her at [http://www.bookwritinghelp.com]Book Writing Tips Article Source: http://EzineArticles.com/?expert=Earma_Brown http://EzineArticles.com/?Book-Writing-Tips-to-Speed-Write-Your-Book-for-Maximum-Sales-Sooner&id=709352 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com ************************************************** When Authors Visit Schools ************************************************** By [http://ezinearticles.com/?expert=Linda_Radke]Linda Radke School librarians, media specialists, teachers, & administrators are genuinely excited when authors visit & talk to their students. Authors should be equally excited. This isn't about sitting in a rocking chair & simply reading your books. These school talks are great ways to discuss your book's message, the process of writing books, & to underscore the joy of reading. Authors can help reinforce the school's curriculum & the teachers' efforts. Paul M. Howey, the author of Freckles: The Mystery of the Little White Dog in the Desert, a book for ages 5-11, has been talking to elementary school students throughout Arizona. A library media specialist in one school he visited commented, “Mr. Howey shares with students that inspirations for writing can come to them any time and any place. Any school looking for a quality author visit should consider inviting him.” Endorsements like that are priceless. To be enthusiastically embraced by the schools, it helps if your book's message is one of universally accepted importance. A principal of another school Paul M. Howey visited said of his talk, “The presentation was outstanding! His focus on caring, perseverance, and the important life skills in the book were a perfect tie-in with our work with students.” Think back & recall those special occasions that influenced positively your life. Authors visiting schools have the opportunity to affect the students' lives with every presentation. You may never know just how important! One of the great side benefits of doing school talks is that authors frequently receive packages of letters & drawings from the children. Jekisha, a first grader, wrote to an author after a school talk: “Your book was great. And when I grow up, I want to be a writer just like you. Thank you for coming!” Life doesn't get any better than that. This guest editorial was provided by Linda F. Radke, President of http://www.SchoolBookings.com a service that brings authors and schools together. Sometimes, the hardest thing in book promotion is getting out of the starting gate. Schoolbookings.com helps authors hurdle the initial stumbling blocks of getting started with their school talks. Article Source: http://EzineArticles.com/?expert=Linda_Radke http://EzineArticles.com/?When-Authors-Visit-Schools&id=713374 **************************************************** Letter to the Editor *************************************************** Let us know how we are doing and what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, 2007 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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