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October20, 2007 - Your Ezine: BookPromo Guerrilla Style >> |
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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 6 October 4, 2007 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Selling Books by the Thousands 3- Useful Resources 4- Purpose and Passion Provide Direction to Your Book's Marketing Mix - Two Bestselling Examples 5- How to Get Your Book in Magazines and Newspapers 6- Internet Book Marketing, Articles Can Be Your Sales Force 7- Letters to the Editor 8- Articles Submission *************************************************** From My Desk *************************************************** Welcome to another issue of BookPromo During the month of October all the stores start getting ready for the Christmas Season. It used to be after Thanksgiving but every year it’s earlier and earlier. It makes sense to start promoting as well. Perfect items to promote this time of the year are calendars. Some authors of picture books create calendars out of them and use them as promotional items for their books. Holiday baskets created with your book’s theme in mind are good as well. A holiday give-away contest will be excellent in order to get more readers in your mailing lists. Right now, one of the authors at The Book’s Den is doing just that, you might want to find out how to participate and win a wonderful basket full of goodies including two $50 gift cards from Books a Million! You can find out more here: http://booksden.wordpress.com/free-books/ Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Selling Books by the Thousands *************************************************** By Clary Lopez What comes first, writing or selling your book? To tell you the truth the question is not which to do first but to write a book that people want to read. The key ingredient to write a book and sell thousands of it is to attach the book to a worthy cause. There are thousands of companies and non-profit organizations all around the country in dying need to raise funds for their advancement. I’m sure you can find a few which you can identify with. You must be passionate about what you write because it will take a lot of work and effort in your part not only as you write the book but on the long road of promoting it. When your initial enthusiasm fades away it is your commitment to impact others with your book what will help you finish your project. A book promotion takes a minimum of two years and ideally you’ll be promoting it even longer. Writers mistakenly think that they way to sell a lot of books is in bookstores when in reality it is outside, where you go directly to your audience. You must know who your audience is and where to reach it; the way to find out who your audience is by creating a marketing plan for your book. When you have a marketing plan you have a clear road map to deliver the book to the people. A good way to promote your book and sell thousands is by attaching the book to a company. Companies need books and educational materials on an on-going basis, not only that but they also have built-in budgets for those expenses. All you need to do is find out what they need or are looking for, do a research on the topic and develop a book for them. This is where networking helps. While talking to business and non-profit organization’s owners you can find a need and fill it. When you come up with a book or book idea you can approach the company in order to offer them the book for their organization, ideally the book will be a good product to them to do fundraisings for their cause. They can give the book away to their supporters as an incentive or to create awareness to gain even more support. You can even offer them to sponsor the book and customize the book for their company by including documents, reports or a letter from the chairman, by doing so they will pay you to write and publish the book. When a company sponsors a book a special seal is designed and displayed prominently on the book cover. The better the sales potential of the book the bigger the amount the company will be willing to pay to sponsor it. They are basically paying for exposure, that’s why the marketing plan of your book is so important. It’s what you’ll present to the company in order to negotiate the terms for a sale order or potential sponsorship. Once the company accepts your book and agree upon a percentage of sale profits to go to their company, they will also agree to order and X amount of books when it’s published. Not only that but they will help you promote your book. The reason why they will do so is because your book will help their fundraising and raise awareness about their company’s mission. In a nutshell here is what you do: • Make a commitment to find a worthy cause • Be passionate about it • Find the right company • Be persistent and know the market • Prepare a proposal explaining why your book is perfect for their cause • Make a deal About the author: Clary Lopez is the CEO/Founder of Guerrilla Marketers Caf?, Free Book Promotion site. She is an author, moderator and publicist. She is preparing to launch her next book, BookPromo Guerrilla Style. You can contact her at guerrilla@clarylopez.com or visit her websites http://guerrilla.clarylopez.com, http://bookhomestead.com and her official author site http://clarylopez.com Article Source: http://EzineArticles.com/?expert=Clary_Lopez http://EzineArticles.com/?Selling-Books-by-the-Thousands&id=745387 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com ************************************************** Purpose and Passion Provide Direction To Your Book's Marketing Mix - Two Bestselling Examples ************************************************** By [http://ezinearticles.com/?expert=Bruce_Batchelor]Bruce Batchelor When you are planning your book's marketing mix, there are 14 factors -- each starting with the letter P -- to plan. PURPOSE (or Passion) is definitely the most critical to figure out, since it will influence your decision on all the other 13 Ps. These 14 factors are found in this definition of MARKETING ... Marketing is the process of creating, implementing, monitoring and evolving a strategy for the complete marketing mix, which is: having a needed product (or service) available at a convenient place (and time) for a mutually satisfactory price (value) while ensuring that the correct segments of the public are aware (the promotional mix) and motivated (positioning), all in a manner which takes advantage of strategic partnerships and contributes to the overall purpose (passion). The promotional mix includes: personal sales, publicity & public relations, paid advertising, and sales promotions. Ideally, this will be done with respect and consideration to: financial profits, the planet (our environment) and people (society). Take a moment to write down your PURPOSE (passion). Each author's reasons for writing are unique. Allow yourself to be introspective and to list all your motivations, and you can then decide which are the top priorities. Why write down an honest statement of your PURPOSE? Because knowing 'why' will GUIDE YOUR DECISIONS in the rest of the marketing mix. Here are two examples, from about five years ago, of the way a self-published book can attain bestseller status - and achieve the author's purpose - when the author is honest with himself or herself about the underlying motivation, and plans the marketing mix accordingly. The first example is Karen Couture and her book, The Lung Transportation Handbook, and the other is Chris Lear's Running with the Buffaloes. Both self-published books became best sellers and - more importantly - the authors achieved their personal PURPOSE, using some simple marketing tactics. Here are these inspiring examples... If your purpose is to help a particular group of people, that fact will provide focus for your plans. Karen Couture did extensive research before and after she underwent a double-lung transplantation operation. She then wrote The Lung Transplantation Handbook: A Guide for Patients [ISBN 1552125041] to share her encyclopedic knowledge with others who would be receiving transplants, their families and the caregivers. Since sharing knowledge was her prime purpose (not 'making money' or 'becoming famous by being on Oprah'), Karen chose to link up with transplant recipients groups, such as Second Wind, to publicize the book to all hospitals and specialists who perform the operation. Proceeds from sales go in part to the groups. The result? The Lung Transplantation Handbook became the world's top selling book on that subject, and is still widely considered a 'must-have' for all prospective lung transplant recipients and their families. Karen Couture's book has also encouraged the publishing of other books for that niche audience, including Taking Flight: Inspirational Stories of Lung Transplantation, complied by Joanne M. Schum [ISBN 1553696840] and I Call My New Lung Tina: Inspiration from a Transplant Survivor, by Shirley Jewett [ISBN 1553952707]. Considering Karen's PURPOSE of educating people, her marketing has been a fantastic success. Her goal pointed directly to the optimal marketing strategy: enlisting the active support of transplant recipient groups and their networks around the world (a PARTNERSHIP). In effect, she recruited a huge team working on PERSONAL SALES to reach prospective transplant recipients, family and caregivers (her targeted PUBLIC). Here's the other example, which began in 2002 ... Chris Lear, a competitive cross country runner and freelance sportswriter, knew all about focusing on one's personal goals. Chris saw publishing through an on-demand service as a cost-effective and fast way to refine and market-test his new book in order to get 'scouted' up to the major leagues of publishing. For 6 months, Chris threw himself full-time into publicity and promotion: speaking at athletic meets and camps, ensuring that elite running stores were displaying the book, securing reviews from Sports Illustrated, USA Today and other media, contacting everyone he knew. Meanwhile early readers were providing comments that fed into 30(!) rounds of revisions and corrections to perfect his story. Chris's book was Running With The Buffaloes: A Season Inside with Mark Wetmore, Adam Goucher and the University of Colorado's Men's Cross Country Team. The result of Chris's marketing sprint? Chris's book was high on Amazon.com's sports bestseller list, and The Lyons Press offered him a contract - with an impressive advance on royalties - for a new hardcover edition [ISBN 9781585743285] with a national advertising and publicity budget. Chris had won his first race as an author and was soon commissioned to write another running classic called Sub 4:00: Alan Webb and the Quest for the Fastest Mile [Rodale Books, ISBN 9781579547462]. Chris's PURPOSE (getting his book picked up by a major sports publishing house) pointed to the optimal marketing mix solution: refining his PRODUCT while PROMOTING through PUBLICITY and PERSONAL SALES, and ensuring it was available in influential PLACES. When you, as a self-publishing author, are clear about your PURPOSE, you might find that the other 13 Ps in your book's marketing mix will fall neatly into place. You could be on your way to becoming a successful author - more importantly, you will be achieving your PURPOSE! Bruce Trelawny Batchelor is the inventor of print-on-demand publishing (POD publishing) and author of Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book [ISBN 978-1-897435-00-7]. He is the CEO at Agio Publishing House ( http://www.agiopublishing.com) and a presenter at writers conferences. Article Source: http://EzineArticles.com/?expert=Bruce_Batchelor http://EzineArticles.com/?Purpose-and-Passion-Provide-Direction-To-Your-Books-Marketing-Mix---Two-Bestselling-Examples&id=749550 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com ************************************************** How to Get Your Book in Magazines and Newspapers ************************************************** By [http://ezinearticles.com/?expert=Isobella_Jade]Isobella Jade You might think it costs money to get promotion or advertising or exposure but it doesn't. It only takes a little research and the guts. Self serving means you have to get used to talking about yourself and always looking for new ways and angles to reach the media. I can use myself as an example: Self publishing a book means I am constantly promoting my self. On my own I have managed to get into magazines and newspapers I never thought I could get into. Here are some tips on how I did it. 1. I know the topics inside my book and outside my book. a. This means I can break my book down into different areas of promotion. From the topics found inside my book. My book is about modeling, but also it is about the Internet so for example: currently I am marketing it to the technology sections of magazines and newspapers. b. I allow my book to be fluid, it can be sexy, but at the same time it can be very serious and depending on who I am pitching it too my press release and email changes. 2. I research books that have a similar topic. And I Google those books and I then research what magazines and newspapers and blogs have featured these books and I research the writers, what I mean is I research Who Has Written About This Type of Topic and I think of a way that I could gain this writers interest for an article about my book, including a similarity and also how my book is different. 3. Use the Internet as a source of promotion. Join blogs, make a Myspace page, facebook, get involved with the online community and charity’s and organizations that might have something to do with your book. This way also if an editor or writer wants to write about you, they can also find your website and your profile and learn more about you and your book. 4. Magazines print once a month so the chances for a magazine are slimmer than that of a newspaper which comes out everyday. So if you have a local newspaper send them a sample of your book or your book and don't be afraid to seriously write your own editorial. As in, write a story about yourself and submit it. If the newspaper is really busy but there is space left for an article and the press release you sent is decent, they might as well just use it and publish the story. 5. Always look around you. Ideas are everywhere. Today on the way home, I picked up the Village Voice sitting on the subway bench, with it, tonight I plan to scout of all the names of writers and stories which have even the slightest similarity to my book. Then I will Google them. Then I will prepare a letter in Word personalized to their article and mention my book and ask for the chance for them to review it, I will pull in some points where my book shines, the unique factors but I will keep it to only about two paragraphs. The way to get press is not to go on and on. Just be quick, to the point and follow up with a phone call. 6. Write about your book in ten different ways. Come up with different ways to approach the press. I submit to the fashion, technology, books, lifestyle, and female editorials and magazines, and newspapers and don't forget the website is a great tool to market yourself so email and contact websites that feature stories with similar topics that relate to your book. 7. Email! It saves a stamp and postage, and compared to mailing the book cold-mail, and usually you can email a sample of your book too, it is a quick way to pitch yourself without spending money. Isobella Jade is a petite model living in New York City and by self server she has been featured on Media Bistro, The New York Post Pulse, Page Six, Advertising Age, Yahoo news, Yahoo Yodel, Gawker, The bookstandard, Fashion Television and magazines nationally and internationally. She has been modeling since 2001. She is the author of Almost 5'4" Confessions of an Unconventional Model, which she is shopping to make into a film. She went to New York Institute of Technology and has her bachelors’ in Advertising and Marketing. Article Source: http://EzineArticles.com/?expert=Isobella_Jade http://EzineArticles.com/?How-to-Get-Your-Book-in-Magazines-and-Newspapers&id=752929 *********************************************** Internet Book Marketing, Articles Can Be Your Sales Force *********************************************** By [http://ezinearticles.com/?expert=Bob_Burnham]Bob Burnham Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject. Let’s quickly examine the power of online articles: Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines. There are literally thousands of article websites. Here are some of my favorites: http://www.EzineArticles.com/ http://www.goarticles.com/ http://www.articledashboard.com/ http://www.articlefinders.com/ http://www.articlefinders.com/ http://www.ideamarketers.com/ http://www.articlealley.com/ http://www.articledepot.co.uk/ http://www.certificate.net/ http://www.amazines.com/ The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article. This is an example of one that I use: Bob Burnham, Entrepreneur, Consultant and Best Selling Author of: ‘101 Reasons Why You Must Write A Book’ For Your FREE MP3 (Value $97.00) ‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’ Go To: [http://www.expertauthorpublishing.com/articles/how-to-write-a-book-3-tips-to-making-writing-your-book-easy.html]How To Write A Book Note that the anchor text link uses keywords that will help my site to optimize in the search engines. If your reader likes your article and information it is likely they will click on your link for more information. The great thing is that you already have a source for all of the content to provide to these websites – your book! Website articles are generally 500 words or so. All you have to do is pull a section from your book on a specific topic, format it for an article, and submit it to the article website. It's free, it's uncomplicated, and it drives traffic to your site, which means that it sells books! For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: [http://www.expertauthorpublishing.com/eap]Promote A Book Bob Burnham Entrepreneur, Consultant and Best Selling Author of: '101 Reasons Why You Must Write A Book' For Information on How to Write and Publish your own book go to Expert Author : expertauthorpublishing.com Read More On: [http://www.expertauthorpublishing.com/articles/internet-book-marketing-3-tools-to-make-marketing-your-book-online-easy.html]Internet Book Marketing Article Source: http://EzineArticles.com/?expert=Bob_Burnham http://EzineArticles.com/?Internet-Book-Marketing,-Articles-Can-Be-Your-Sales-Force&id=759360 **************************************************** Letter to the Editor *************************************************** Let us know how we are doing and what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, 2007 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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