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| << October05, 2007 - Your Ezine: BookPromo Guerrilla Style |
November15, 2007 - New Issue of BookPromo Guerrilla Style >> |
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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 7 October 18, 2007 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Book Marketing-Connect With Your Market And Sell More Books With Ask Virtual Book Tour Teleseminars 3- Useful Resources 4- Return on Investment of a Non-Fiction Book to the Author 5- Do You Want to Take Your Creative Writing to the Next Level? 6- Letters to the Editor 7- Articles Submission *************************************************** From My Desk *************************************************** Welcome to another issue of BookPromo On this issue we include some great articles that will help you think out of the box when it comes in creating and promoting your book. Attracting readers to your book is not an easy but if you use certain creative techniques you might be able to draw some attention and increase your mailing list while you are at it. While you analyze your return on investment on your book you might get a little bit discouraged but then again you realize that your book is only part of the equation; you can utilize other products and services around your book in order to increase your profits. Enjoy your issue. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Book Marketing-Connect With Your Market And Sell More Books With Ask Virtual Book Tour Teleseminars *************************************************** By [http://ezinearticles.com/?expert=Diane_Eble]Diane Eble Knowing what the market actually wants to read has always been an especial challenge to authors and publishers. That's a big reason most book sales never match the investment the publisher makes, and most authors never earn enough royalties to pay back the advance against royalties-if they were lucky enough to get a decent advance. It's always been a matter of guesswork. Until now, that is. Now, we have the technology to find out what people want to read. This has the potential to turn publishing upside down. Before, it was a matter of guesswork. An author had an idea, and if it sounded like it might sell, a publisher would publish the book. Rarely did author or publisher do any market research ahead of time. Now, technology provides the ability to ask one's audience, or potential audience, what they most want to know about a subject, through an Ask-campaign type Virtual Book Tour. To me, the key ingredient in this kind of Virtual Book Tour is the built-in mechanism of asking people what their most important question is concerning your topic. Just talking about your book is powerful, but asking specific questions real people submitted kicks it up several notches on the effectiveness scale. Five Advantages of an Ask Virtual Book Tour Here are five things the "Ask" element allows you to do: 1. It allows you to build relationships with your audience. Before recent technology, a person would go into a bookstore, buy a book and the author and book buyer usually never meet. With an Ask-campaign, you are able to develop an ongoing relationship with your reader. When they sign up for your VBT, they give you permission to keep in touch. 2. You learn what your readers want to know. This is a great way to develop further products, or hone your services to match just what you know people want to know. There are different ways you can leverage the above two advantages when approaching publishers. For example, if you write an ebook and do a VBT, you can use what you learn from your audience to write a book that expands on your ebook in the areas people want to know more about. You have more clout with a publisher if you can tell them you have a large list and a proven track record that you can sell books with this method. 3. You "set it and forget it." Once you set up your VBT, have the live event, and put up the replay, it becomes a perpetual marketing system. It's not a one-time event that you have to repeat over and over (such as when you do radio interviews). Once you have the live event finished and the replay page up, you simply change a few things on the Ask page (such as that the event happened, and when they ask their question they can listen to the replay), and then it's up in cyberspace for good. Rather than repeat your actions over and over, you can now turn your attention to promoting that Ask web page (so you can build your list and introduce people to your book by letting them hear you explain it via the VBT replay). There are many ways to promote your VBT Ask page. Some of the more effective ways are articles submitted to ezine directories (in the resource or bio box, you point people back to your Ask page); press releases; postings on your blog; mentions in forums and on social networking sites; your business card; talks you may give. 4. You have a continual stream of ideas for future content. Since your market is telling you what they want to know on a continual basis (assuming you're continually promoting it), you will always have ideas about what to do next. From this, you can repurpose content in any number of ways. All the while, you can be confident that you are reaching your audience and giving them what they want. 5. You can build a media page for your site around your Virtual Book Tour. Your VBT replay can become part of your media page, showing the media that you can talk engagingly about your book and garner an audience. In addition, the questions you supply the media will come from the actual questions people submit. This can be a powerful draw for the media. The Ask-type VBT overcomes so many of the stumbling blocks to selling books authors have struggled with for decades. We truly are living in an exciting new era. Never have authors had more resources at their fingertips to finally connect with their audience, build relationships, and sell their books! Want to explore more about how VBTs work and what a Virtual Book Tour can do for you? Visit: http://www.virtualbooktourexpert.com Do you have a question about Virtual Book Tours, or any other writing/publishing question? Experience how an Ask campaign works by asking Diane Eble your question here: http://www.askyourbookpublishingcoach1.com To learn more about how teleseminars can help you sell books faster, better, and with less human effort, check out: http://www.teleseminarsecretsforauthors.com From Diane Eble - Your Book Publishing Coach Article Source: http://EzineArticles.com/?expert=Diane_Eble http://EzineArticles.com/?Book-Marketing-Connect-With-Your-Market-And-Sell-More-Books-With-Ask-Virtual-Book-Tour-Teleseminars&id=789160 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com ************************************************** Return On Investment of a Non-Fiction Book to the Author ************************************************** By [http://ezinearticles.com/?expert=Gail_M._Richards]Gail M. Richards A soft cover book, perhaps 6" x 9" or other industry standard size for a trade paperback would be priced retail anywhere from $12 to $30 for consumer distribution, up to $50 for a professional book, and even higher for a textbook. An add-on CD might be $20, and a book plus CD package might sell for $40 minimum. Although this may sound like a small number, it is realistic to think in terms of selling 600 to 1,200 copies the first year (50 to 100 copies per month). Contrary to popular opinion, nonfiction books are perennials, and sales can build over time, leading to subsequent editions. Libraries are a great market for this type of book. Plan for between 50 and 250 complimentary copies to send out to friends and clients and for review purposes. While some copies will be sold at retail, many will be sold as a discount-something to consider in your retail pricing. It might seem that if you worked with a traditional publisher who would bear some of the costs that you would get to break even on some of them faster. Ironically, this may not be true. If you self-publish at $20 per book retail and you sell the book at one-third off on all copies, the price out the door becomes about $14. Assuming that your financial layout is $10,000, including your comp copies, you need to sell about 800 books to break even. Alternately, let's say you work with a traditional publisher. You will still incur many of the costs, so let's assume they would be $8,000 (book proposal coach or writer/editor/marketing efforts). A publisher will generally have to discount as much as 40 percent to 60 percent. Optimistically, using the same one-third off on all copies, that's a price of $14 per book-the same as a self-published book. But wait-your royalty (at 10 percent) gives you a little over $1 for each book sold. So in this case, you have to sell about 600 copies before you reach breakeven on your own expenditures. As a side note, the publisher will have to sell 10,000 to 20,000 copies to reach its breakeven, which you might think would be an incentive to sell that many copies. Unfortunately, it is a regular part of the book publishing business model to expect 70 percent to 90 percent of titles not to get to breakeven. Their business model is to take a relatively small risk on very few new authors, not spend much money on those authors in marketing, and make their money with books by nationally known, well-established authors. Using this model, you can see why it is difficult to make money selling books unless you sell a lot of them. Even leaving $2 a book, there are ongoing costs you haven't covered (mostly marketing and publicity) that can easily eat up your profit margin. Writing a book is a great way to boost a career or leave a legacy, but it is a tough way to make a living. Adequate pricing will ensure that you don't lose money on each book, but prices for books are so low, generally, that it is tough to make a sizable profit. It is estimated that only a few thousand people are making a living solely on their writing in the United States. Authors who make a living at books sales usually have written a number of books that they earn money on over a period of time. Many have also often found ways to sell in quantity through educational institutions, corporations, and so forth. Many authors run seminar businesses and incorporate their books into the price of a seminar. They may also be established speakers and sell books as well as other products, such as CDs and video tapes/DVDs, at the back of the room. Making money as a writer often requires a considerable investment of the author's time and money, but it is rewarding as a career. Many famous people who've made money writing nonfiction have ensured book sales because they are already recognized experts and have constant media exposure. Copyright (c) 2007 Gail Richards Gail Richards is founder of [http://www.authorsmart.com/]http://www.AuthorSmart.com a dynamic website connecting aspiring authors with the classes, audio library, tools, information and resources needed to make smart, informed decisions at each step in the nonfiction book publishing journey. Jan King is the founder of [http://www.ewomenpublishingnetwork.com/]http://www.eWomenPublishingNetwork.com a membership organization devoted to supporting and coaching women who become successfully published nonfiction authors. Article Source: http://EzineArticles.com/?expert=Gail_M._Richards http://EzineArticles.com/?Return-On-Investment-of-a-Non-Fiction-Book-to-the-Author&id=740576 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com ************************************************** Do You Want to Take Your Creative Writing to the Next Level? ************************************************** By [http://ezinearticles.com/?expert=Caterina_Christakos]Caterina Christakos Is there any better feeling in the world than the look on someone’s face when they have just read your latest piece of creative writing? For many, it is the fuel that keeps us going. It is like throwing dried apple wood on the creative fire that burns within a writer’s spirit. The flames grow and expand, and we get catch a whiff of that fragrance and ca not wait to start the whole creative writing process all over again. The smiles, the praise, the words of encouragement these are some of the best aspects of the craft of writing. Not all writers crave these things, but the mere fact that there are so many books in print shows that there are a lot of people who want their creative writing to reach out and touch others. Whether you invent entire worlds as a novel writer, or you like to throw in a bit of imagery when you do jobs writing travel articles, the flair you add helps tell a unique story in a way that no one else can. Of course, getting your creative writing into the hands of an eager audience is sometimes easier to imagine than to accomplish. Agonizing over every adjective and punctuation mark is only part of the process of becoming a published writer. Some writers choose to pursue traditional methods for publication, while others take a different path and decide to self publish their work. Both options give you the chance to share your creative writing, although the methods and outcomes can be very different for each. Choosing your method for publication is an individual decision and should be based on your needs and desires. If you are a children’s book writer whose main goal is to have a professional looking hardback book for under the grandchildren’s Christmas tree, then perhaps self publishing is the way to go. If, on the other hand, you dream of being a professional writer who tours the bookstore chains to do personal appearances, then you may need the backing of a large scale publishing company. There are many tools available that can help get your creative writing published, and it is usually the writer’s responsibility to learn about and utilize these writing resources. Check out Writers Market or publisher’s websites for writer guidelines that can help you determine how and where to submit your work. While it is still a lot of effort, many writers choose to hire a literary agent to help with the submission process. This allows you more time for writing fiction and less time for reading writer guidelines and tweaking proposals. Creative writing skills are very important, whether your focus is writing fiction or simply making your nonfiction writing more engaging. Using words and ideas that make the story unforgettable is what causes great writers to shine. For many of us, the satisfaction comes from seeing this glow reflected in the faces and imaginations of the reader. While desiring the title of professional writer sometimes gets in the way, it is nice to occasionally remember the simple joy that comes when our creative writing is able to transport a reader to a place they have never been. Caterina Christakos is the author of How to Write a Children Book in 30 Days or Less and has helped countless writers, around the world, achieve their goals. To learn how to write your first children book quickly and easily go to: http://www.howtowriteachildrensbook.com Article Source: http://EzineArticles.com/?expert=Caterina_Christakos http://EzineArticles.com/?Do-You-Want-to-Take-Your-Creative-Writing-to-the-Next-Level?&id=779899 **************************************************** Letter to the Editor *************************************************** Let us know how we are doing and what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, 2007 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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| << October05, 2007 - Your Ezine: BookPromo Guerrilla Style |
November15, 2007 - New Issue of BookPromo Guerrilla Style >> |
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