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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 10 December 13, 2007 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Become an Author - How Rich Authors Make Their Fortunes 3- Useful Resources 4- In What Category Is Your Book? 5- Is Your Book's Back Cover Selling For You? 6- Letters to the Editor 7- Articles Submission *************************************************** From My Desk *************************************************** Welcome to another issue of BookPromo. First of all I want to inform all our subscribers that BookPromo is now listed on the BestEzines site. I need your help to let others know what you think about what we are offering writers around the world. I would appreciate if you go visit our link and rate our ezine. http://bestezines.com/?id=5703 This issue is the last one of the year as I take a Christmas break to spend it with my family and friends. Our next issue will be due on January 10th, 2008. I want to wish you a blessed Christmas season and may the New Year brings you a lot of success, health, and work. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Become an Author - How Rich Authors Make Their Fortunes *************************************************** By [http://ezinearticles.com/?expert=Bob_Burnham]Bob Burnham There are literally thousands of published authors. The difference between the rich ones and the broke ones is literally how they play the game. Here are three key factors that differentiate rich authors from the broke ones. Rich authors make their fortune by using their book as a business card. Rich authors know that a book is only as successful as the number of people who know about it, have bought it, or have read it. The more people who know about your book, the more successful you will be and the better your sales will be. In fact, John Grisham sold the first print run of Time to Kill out of the back of his car. We are not asking you to sell your books out of the back of your car but carrying a copy with you wherever you go is a sure way to make a few sales and certainly have a few fun conversations. Trust me, no matter where you are the conversation can come up. In the grocery store, on an airplane, rock climbing...anywhere. Rich authors make their fortunes by using their book to build a sales funnel. Rich authors know that their book is only the beginning of their success. Their book will generate several information products from reports and audio books to workshops, seminars, online courses and one on one coaching. The more products you can generate from your original book, the more money you'll make. Take a look at two very different examples. Harry Potter author JK Rowling not only sold the rights of her books to the movie studios, she has a theme park in the works, and tons of merchandise. She expanded her product line based on the original book. Chicken Soup for the Soul folks not only have more books than you can count, they have greeting cards, calendars, made for TV movies, and pet food - yep, pet food. The direction your book can take, if you want to be a rich author, is entirely up to you. What products could you sell from the original creation of your book? Rich authors use their book to create opportunities. Not only do rich authors use their book to create licensing and product opportunities and to build their wealth through awareness, they use their power as an author to create opportunities. Turn on your local news one morning and count how many authors are interviewed for their expertise on a subject matter. Not only do rich authors increase their media opportunities, they create their money making opportunities. Once you have a published book under your belt, you have notability and people will want to partner with you to promote, endorse, and even create new products. The opportunities never end. For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: [http://www.expertauthorpublishing.com/eapa ]Make Money Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com Read More On: [http://www.expertauthorpublishing.com/articles/become-an-author-three-tips-to-starting-a-career-in-writing-and-becoming-an-author.html]Become An author Article Source: http://EzineArticles.com/?expert=Bob_Burnham http://EzineArticles.com/?Become-An-Author---How-Rich-Authors-Make-Their-Fortunes&id=855605 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** In What Category Is Your Book? ************************************************** By [http://ezinearticles.com/?expert=Barry_Beckham]Barry Beckham Placing Your Book: Which of the Nine Categories? One of the challenges any writer faces in placing a book with an agent or publisher (or preferably both) is knowing exactly what it is she has written and how it should be identified. Even if you publish your book yourself, you should be able to categorize it. It's important therefore that you know which of the nine categories your book fits into before you start writing. And certainly your should know before you start approaching agents and publishers. If you are not sure, they won't have a clue either. By now you have come to the conclusion that the entire publishing process is like any other process;it has its conventions and rules and guidelines. Some books "cross over" from one category to another, but as much as possible it's best to avoid crossover problems because it's harder to market a book that doesn't fit clearly into one category. Here are the nine categories and their characteristics: 1. The Trade Book: This is a book, either in nonfiction or in fiction, that is geared toward the general reader and the trade. It can be hardcover or paperback. The term trade refers to retail sales in stores that get a basic trade discount of 40 percent rather than mail order or book clubs or even premium sales. In fiction, this would include literary novels, romance novels, and thrillers. For nonfiction, a trade book would be a how-to, self-help book, biography, or the like; again, anything that is sold with a typical trade discount to stores. They usually have a larger trims size than mass market paperbacks but usually smaller print runs. 2. The Mass Market Paperback is usually a novel packaged as a small paperback, sold not only at bookstores but also at discount and grocery stores. When people say, "I'll wait for it to come out in paperback," they're referring to mass market trade paperbacks with large print runs. Generally mass market paperbacks are produced after a book does well in hardcover. 3. The Juvenile Book includes everything from picture books for toddlers up to young adult novels. Anything that fits into a "children's" or "teen's" area of reading is a juvenile book, although some young adult (YA) novels are fairly sophisticated. It's really the audience that matters in this case. 4. The Professional Book is aimed at members of a specific profession, often published in hardcover with no jacket. Law books, books of regulations, and professional training books fall into this category. 5. The Scholarly and University Press Book differs from professional books in that they are not necessarily aimed at members of one profession, but are based on scholarly research and are a little more specialized in their topics than general trade books. They are usually produced by faculty who teach at educational institutions. 6. The Subscription Reference Book like Literary Marketplace or Bacon's Media Guide, contains specialized, time-sensitive reference information, and must be updated or replaced each year. Physician's Desk Reference is another good example of this type of book. 7. The Elementary or High School Textbook is for younger children or teens and uses a fairly elementary language. These titles include many illustrations, examples, and graphics. They should be geared primarily toward students who are learning about this subject area for the first time. 8. The College Textbook uses more sophisticated language and are more advanced; but they should still concentrate on teaching the subject rather than just reviewing information. College textbooks are often considered "dry" reading, but it shouldn't need to be. 9. The Religious Book covers just about any book on a religious subject, from Bible studies and spiritual books by Billy Graham to books on the history of Islam or the beliefs of Judaism. By understanding where you book fits in and placing it solidly in one category, you greatly increase your chances of being accepted by an agent and publisher. For more information, visit [http://www.beckhamhouse.com/jointventure.html]http://www.beckhamhouse.com/jointventure.html. Barry Beckham is a novelist and CEO of the Beckham Publications Group, Inc. Article Source: http://EzineArticles.com/?expert=Barry_Beckham http://EzineArticles.com/?In-What-Category-Is-Your-Book?&id=870984 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com ************************************************** Is Your Book's Back Cover Selling For You? ************************************************** By [http://ezinearticles.com/?expert=Peter_Bowerman]Peter Bowerman Note: The following guidelines for the layout of your back cover are for non-fiction, where my expertise lies. Needless to say, fiction, where you simply need to entrance someone with a good story line, would be different. Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it's because something resonates in you; something about what you see calls to some desire or longing inside you. That desire could be anything. In the case of a novel (or even non-fiction), it might be to have a transcendent reading experience - to be touched, moved, entertained, transported, etc. If it's non-fiction, it could be a desire for information about something that is (or sounds) meaningful to you. Or perhaps you want to ease a nagging concern. If the cover and title speaks to that something, to that need, desire, concern or interest, it's the beginning of a "Hmmmmmm..." A kernel of hope starts to stir. You're daring to imagine that this book will address that desire, uncertainty, or concern. "Sell Me" Now, the reader is looking for confirmation of this growing sense of hope. "Tell me I'm right. Tell me you can do what I'm hoping you can do." Their next move is to flip the book over, and think - most likely unconsciously - "Okay, sell me." At this point, you don't want to give them a reason to put it down. Gee, and you thought it was just a back cover! I bet you had no idea that so much was at stake. An Example Let's take a look at the back cover of my first book: The Well-Fed Writer: Financial Self-Sufficiency as a Freelance Writer in Six Months or Less. If you don't have it, go to [http://www.Amazon.com]www.amazon.com, look it up, click the "Look Inside!" feature, and take a peek at the backside (and this Amazon feature reminds us that a powerfully written back cover is equally valuable for both physical and online marketing). 1) Upper Left Corner: Category. Check the books in your genre in the bookstore and notice what's most appropriate to put in that spot. 2) Top-Center Headline: a strong attention-getting headline/sub-head that makes a claim, asks a question, or piques your prospect's interest in some other way. My headline/sub-head: Corporate America Wants Freelancers - Full or Part-Time! Do You Dream of Being a Well-Paid Freelance Writer and Want to Do It Fast? 3) Sales Copy: Immediately below the headline/sub-head is the benefits-oriented (about the reader, and what's important to him or her) section of the copy that talks to the reader and gets their attention. In this case, it's where I let buyers find themselves in my list of target audiences. Once I've caught their eye, I move on to the next chunk - the features section (about the book and its contents) - fleshing out the story by establishing "the opportunity" that exists in the marketplace and outlining how my book can show them exactly what they need to do to capitalize on that opportunity. The idea is to take them through the logical mental steps necessary to lead to a book purchase. Anyone who's gotten to the back cover copy has, arguably, qualified themselves as being "in the market" for a book like this. Ergo, we need to maximize this golden "captive audience" opportunity. 4) Author Bio: Include a brief bio that establishes your credentials for being able to write such a book (also features). You want people to think, "Impressive..." 5) Testimonials: You want to include at least one, perhaps more, blurbs from "key influencers" in your industry - people who will mean something to your target audience. Bob Bly, the freelance writing guru, was my headliner on the front page. 6) Web Address: A "Duh," perhaps, but include your URL prominently. Mine's below my bio. If someone chooses not to buy it right there in the store or on Amazon, I've given them the key to more information (and I've heard from web buyers telling me just that). My web site can then take them the rest of the way (and perhaps get them to subscribe to my ezine as well). All three of my books have a similar look, given that they're all part of the Well-Fed brand. This clear, clean, bold cover design is not only visually compelling, but the way it's broken up into sections by color facilitates effective sharing of information in a simple, uncluttered way. This is what a good graphic designer can bring to the table. Landing the Big-Name Blurb How to land that marquee blurb? Ask and ye shall receive. Why not shoot high and go after that author or "expert" whose opinion would really mean something to your audience (and translate to much greater book sales)? What's the worst thing that could happen? They say no. Or never reply. Big deal. But, what if they say yes? What could it mean? So, ask away. These folks are a lot more accessible than you might imagine. I have a friend who's written a number of books in the psychology and relationship genres, and for his latest one, he landed a blurb from "Dr. Laura" Schlessinger. How'd he pull that off? At a book signing for the controversial talkmistress, he simply asked. All he had was a few chapters at that point, but he left them with her assistant and a few months later, got his blurb. And a pretty good one at that. Controversial is Good Funny sidebar. I found out about his mini-PR coup when he called to ask my opinion on whether he should actually use it. Seems many of his friends (not in the book business) told him that using it would be the kiss of death, given the public's mixed feelings about her. Please. Publicity is publicity and even if you don't like her, it's still quite impressive that she officially took note of the book with her comment. More importantly, many people do like her, or she wouldn't be as popular as she is. Just as important - especially in the case of a how-to book - are organizations or associations that can offer an endorsement or "seal of approval" for your book. In these cases, while the specific name of the person isn't as crucial as the affiliation, you'll still want to reach the president, executive director, founder, etc. Never underestimate the desire of these folks to see their name in print. Here's a nifty searchable online database for locating contact info on over 54,000 celebrities: [http://www.contactanycelebrity.com]www.contactanycelebrity.com. No, you probably won't get their personal email address, though you will find out how to reach their managers, publicists and agents. At press time, you could get a seven-day trial for a buck and after that, a month for $30. If you can land some big names quickly and cancel before the week or month is out, it's definitely worth it. NOTE: Allow a month or so to hear back from your "blurbers" after sending galleys out. There's an art to writing good back cover copy. Devote some quality time to the process of transforming a relatively small space into a powerful selling tool. If your cover, title and subtitle are clear, catchy, and compelling enough, your potential buyer's next stop for more information is the back cover. Make it good! Can't land a publisher? Do it yourself, and make a living from it! Check out the free report on self-publishing at http://www.wellfedsp.com the home of the award-winning 2007 release The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. Adapted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2007. http://www.wellfedsp.com Author Peter Bowerman is known for the award-winning (and self-published) Well-Fed Writer titles (on the lucrative field of commercial freelancing), which have provided him with a full-time living for over five years. http://www.wellfedwriter.com Article Source: http://EzineArticles.com/?expert=Peter_Bowerman http://EzineArticles.com/?Is-Your-Books-Back-Cover-Selling-For-You?&id=868200 Letter to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, 2007 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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December25, 2007 - Merry Christmas from BookPromo Guerrilla Style >> |
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