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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 13 March 6, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Infopublishing 101 - 5 Strategies You Can Use To Sell More Books 3- Useful Resources 4- How to Write a Book Using a Simple Template 5- Letters to the Editor 7- Article Submission *************************************************** From My Desk *************************************************** Welcome to a new issue of BookPromo. After a brief pause in our bi-weekly release of new issues due to an unexpected trip to assist my parents who were in the hospital in Puerto Rico. I look forward to share with you every couple of weeks new ideas and experiences that we as authors develop and put in practice in order to help you with your ongoing promotions. It is this ongoing effort which help to put our books in front of a few, hundreds, or thousands of people. I hope you enjoy this new issue. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Infopublishing 101 - 5 Strategies You Can Use To Sell More Books *************************************************** ByThomas Ingram What is Infopublishing? Infopublishing deals with the promotion of content or information for distribution or sale. While many authors and writers had limited choices in the past for publishing their works these days the internet has opened a whole new world of possibilities. Unfortunately many authors still struggle to sell their books. To be successful, authors must become marketers and learn how to reach their desired audience both offline and online. These days you have several options when it comes to publishing your book(s) and reaching thousands of potential customers. But the secret involves more than just writing a great book. To be effective you also have to learn how to think like a successful marketer. Great marketers always strive to understand their customer's unique needs and use multiple strategies to market and sell their products and services. Proven Strategies You Can Use To Sell More Books Strategy #1: Survey Your Market One way to virtually guarantee a bestseller is to let your market write your book for you. By surveying or asking your market what is important to them, you can discover the questions and the answers your inquiring audience wants to know. Check out surveymonkey.com for more ways to create online surveys and questionnaires. Strategy #2: Engage Your Audience with Compelling Content The only way to increase sales long term is to create strong relationships with your customers. To do that you must engage your audience with compelling content that makes you the expert in your niche. As a result they will see you as the person to go to for results. Strategy #3: Build a Targeted List of Prospects All successful marketers focus on building lists of targeted customers who are interested in their products and services. The important thing to remember is to build your list before you start your book and continue while you're writing. This will allow you to have a large audience ready to buy your book as soon as it's ready for release. Strategy #4: Publish Your Books Online One of the fastest ways to reach customers and increase sales is to offer your book(s) online. While a 300 page book may retail for $15-20 in a bookstore, a digital version can sell anywhere from $10 to $100 depending on your audience. After initial costs and hosting fees, selling digital books usually means you get to keep about 95% of the profits for yourself. Check out Lulu.com for a quick way you can immediately begin selling your books online. Strategy #5: Create a Marketing Swipe File Successful marketers study what works and build swipe files of the best marketing methods and principles for future use. They also go to seminar to study and learn the latest strategies to use in their own businesses. A good swipe file can offer you great insights, tested strategies, and powerful principles to help increase your sales. Use these 5 strategies to enhance your marketing skills and sell more books to grow your business. You'll be glad you did! To get the complete top 10 checklist for selling more books including additional resources not mentioned in this article just visit http://www.Researchwizardpro.com/checklist/ and claim your free gift. Research for this article provided by ResearchWizardPro, an online research tool for infopublishers, authors and writers. You have my permission to publish this in your blog or ezine as long as you reprint it in its entirety. If you have any questions please contact me at [thomas.ingram@researchwizardpro.com]thomas.ingram@researchwizardpro.com Article Source: http://EzineArticles.com/?expert=Thomas_Ingram http://EzineArticles.com/?Infopublishing-101---5-Strategies-You-Can-Use-To-Sell-More-Books&id=829231 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** How to Write a Book Using a Simple Template ************************************************** By Bob Burnham There are many strategies to writing a book. You can sit down at your desk and just begin writing. This works well for very few people because at some point in the writing process - you could be halfway through the book before this happens - you are going to hit a roadblock and not know how to continue. Worse, you can lose track of your focus quite easily and go off on tangents that have absolutely no relevance with the rest of the chapter you are working on. Another frequent writing approach is to jot down a few ideas, maybe even a list of chapters and their subject matter and to start writing. This can actually be worse than writing without any structure because you end up with very large chapters of more than 50 pages and then extremely small chapters of only a couple pages. That does not make sense and it does not result in a book that reads or flows well. A better way to write your book, albeit still not the easiest way, is to draft an outline. I know, an outline feels too structured for many writers. Please bear with me. Writing an outline, a detailed outline, will not only help you organize your thoughts in a clear and concise manner, it will create a better book. Your book, when organized in an outline will be balanced. You would not have 50 page chapters and 5 page chapters, you will have equal chapters, they will all have a point, and you would not be as likely to go off on tangents. Additionally, when you use an outline, your book will be written faster because you can approach it in a systematic way. Now we are going to talk about the easiest approach to writing a book using a template or blueprint. The secret to this is that you are going to create much of the blueprint yourself. Why? Because only you know exactly what needs to be contained in your book. Here is the template part ready? Remember the outline that we discussed? Go ahead and write that outline but make sure you have 1 chapter for every 10 pages of content. This means if you have a section you think will take 20 pages; find a way to break it into two parts. Now create 20 chapters if you want a 200 page book, 30 chapter titles if you want a 300 page book and so on. There is more... Under each chapter title, you will want to create 10 points you want to express in your chapter. Each point will cover approximately one page, maybe a little more and maybe a little less but you will end up with 10 pages for each chapter. Why does this work? It gives you a clear structure to write, so when you are not feeling up to it you really do not have any excuse to not get at least one page done. It also makes it really easy to write your book. Simply turn each point into a question, sit down and answer it. You will have your page written in less than five minutes... really! This means that if it takes you 5 minutes to write a page, you could write a chapter each day, right? That would mean you could have your 20 chapter book, your 200 page book, written in 20 days. Now that is fast and that is why using a template works so well. For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: [http://www.expertauthorpublishing.com/eapa ]Become A Writer Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com Read More On: [http://www.expertauthorpublishing.com/blog/category/how-to-write-a-book/ ]How To Write A Book Article Source: http://EzineArticles.com/?expert=Bob_Burnham http://EzineArticles.com/?How-to-Write-a-Book-Using-a-Simple-Template&id=808964 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com Letters to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006 -2008 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using this site and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is and indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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