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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 14 March 20, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- How to Market My Book 3- Useful Resources 4- Book Publishers - Sell Out Your Inventory Fast With These Tried And True Book Marketing Tips 5-5 Simple Self-editing Tips to Clean Up Your Prose 6- Letters to the Editor 7- Article Submission *************************************************** From My Desk *************************************************** Welcome to a new issue of BookPromo. On this issue you will find two fine articles on book promotion and one on cleaning up your prose. Writing a good book is the first step to make it a success. Spring time = cleaning house, so it is the perfect time to market your books as readers clean out shelves in order to buy more books! Hope you enjoy the issue and feel free to forward it to all of your friends. Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** How to Market My Book *************************************************** By Kim Dushinski and Tami DePalma My sister loves book signings. A gathering of a large but intimate of people who have something in common. They share a secret. That secret is the knowledge, wisdom, even the fantasy ... all told by one of their favorite authors. And that alluring author who is so respected by these "groupies" is right there in the same room ... about to put his or her pen onto each individual copy of the book! How did it happen? How did the bookstore know that author wanted to hold a book signing? Why did the bookstore choose that author? How did it get scheduled? How did the newspapers hear about it? How did they get so many people to show up? (Could you get that many people to show up at YOUR book signing?) Here are 8 steps authors and publishers can follow to hold a perfect book signing: 1) Ten Weeks Prior Call booksellers to schedule book signings 2) Six Weeks Prior Coordinate marketing responsibilities with booksellers 3) Five Weeks Prior Facilitate book store with ordering books as necessary 4) Four Weeks Prior Send out media kits (get contacts from store) 5) Two Weeks Prior Follow-up with media, provide new information / angles, resend information as needed 6) One Week Prior Check with bookstore for sufficient quantities on hand 7) Week of Event Media Interviews 8) At the Event Pick up store newsletter for your files Meet as many booksellers as possible Have attendees sign up for your mailing list *** What my sister didn't know is that the author was just as thrilled to be in the group as were the groupies. Why? Because book signings are a fabulous way for authors to sell books, build blogs, cultivate loyal buyers of future books and find people who share a common interest and passion. And let's face it. Being the celebrity at a book signing delivers one of the true payoffs of all that hard work you did writing and publishing your book. But book signings are just one of many ways to sell books in bookstores. If you want to know more about getting into bookstores, you might be interested in this: www.GetInBookstores.com Happy heart week! With a Twist, Kim Dushinski and Tami DePalma Partners, MarketAbility.com ~~~~~~~~~~~~~~~~~~~~~~~~~~ 8031 Wadsworth Blvd #B4-188 Arvada, CO 80003 (303) 279-4349 ~~~~~~~~~~~~~~~~~~~~~~~~~~ www.HowToMarketMyBook.com *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** Book Publishers - Sell Out Your Inventory Fast With These Tried And True Book Marketing Tips ************************************************** By [http://ezinearticles.com/?expert=Helen_Hecker]Helen Hecker Whether you've just published a book or have a book that isn't selling, now is the time to get to it; start marketing today! Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Using press releases can be a very effective marketing tool if used properly. Make sure you have at least one good press release, written in AP style, that you can send out for the lifetime of your book. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the print and broadcast media in your area every month. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure to promote and market your book each and every day, both online and offline. You can give away your book in a raffle at a local function to get more book recognition. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Women buy more books then men; see how you can fit your book into the women's' market. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Place free ads periodically for your book's website on Craigslist in different categories to drive even more traffic to your website. Contact non-bookstore booksellers and offer to leave books on consignment. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Every day it's important to focus on a variety of marketing approaches. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. If your book solves a problem, focus on this in your marketing. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines. Market your book to your number one market first, and then go after the secondary markets. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Make sure do some serious marketing and promotion every single day, no excuses. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven't set up a marketing plan for; don't let this happen to you -- get prepared now. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution Article Source: http://EzineArticles.com/?expert=Helen_Hecker http://EzineArticles.com/?Book-Publishers---Sell-Out-Your-Inventory-Fast-With-These-Tried-And-True-Book-Marketing-Tips&id=489254 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com **************************************************** 5 Simple Self-editing Tips to Clean Up Your Prose **************************************************** By [http://ezinearticles.com/?expert=Melinda_Copp]Melinda Copp Okay, you're finished with your first draft. Congratulations-that in itself is a big accomplishment. However, don't celebrate for too long because all first drafts need a good clean-up before they're ready for the reading world. When it comes to self-editing, writers often struggle for a number of reasons-they can't view their writing objectively, they have no idea what to look for, and they become frustrated when the work isn't perfect, just to name a few. The key to self-editing is being able to shift from the creative, writing mindset to the analytical editor mindset, which takes practice. But here are five tips for getting you started. 1. Give Yourself Some Space Editing isn't always easy work, and most people are best at it after taking time away from the project. Even just a few days will give you new perspective and a better idea of what needs to be done. Therefore, the first step in the editing process is to take time off. Set your draft aside and don't even think about it for at least twenty-four hours. 2. Read in a Different Format When most of us write, we do it on the computer-that means the only way we see our words is on the screen. Printing the draft out and reading the hardcopy will help your brain shift gears. You can move away from your writing space (computer desk, kitchen table, or where ever you write) and curl up on the couch with your red pen and read with completely different intentions in mind. 3. Use a Style Guide Self-editing requires you to look at the details as well as the big picture. For the details, the best way to avoid making mistakes and creating inconsistencies is to use a style guide, such as The Chicago Manual of Style (which is most often used by book publishers and magazines) or The Associated Press Stylebook (the newspaper world standard). These guides make grammar, punctuation, and style decisions easy for writers, especially if your grammar is a little rusty. When you're not sure if you need a comma, just look it up. 4. Read Your Draft Out Loud Your words may look right on the page-especially to you, the writer. But reading your work out loud will let you know if your words sound right, too. Reading aloud will help you hear overused phrases, awkward sentence constructions, and clumsy phrases that you may not be able to catch when you look at them on the page. 5. Balance the Whole While you're looking at the details of your writing-the grammar, punctuation, wording, etc.-you also need to be conscious of the draft as a whole. One of the easiest ways to get a sense of where your draft may be unbalanced is to look at the piece visually. If you're writing an article, make sure your subsections are all about the same length, and if you're writing a book, look at the sizes of your chapters. Of course, these don't always have to be the same length, but when one chapter or subsection stands out because it's either much shorter or longer than all the others, make sure the material warrants the difference and it wasn't a subconscious mistake. Cleaning Your Prose Writing and editing are two very different processes, and moving from one task to another requires a shift in your mindset. When you use these tips for getting into the editing mood, you'll be on your way to your final draft in no time! Melinda Copp is a writing coach, book editor, and ghostwriter who specializes in helping aspiring authors achieve their writing goals. [http://www.finallywriteabook.com]Click here to sign up for Melinda's free e-zine, and get a free special report! Article Source: http://EzineArticles.com/?expert=Melinda_Copp http://EzineArticles.com/?5-Simple-Self-editing-Tips-to-Clean-Up-Your-Prose&id=1039565 *************************************************** Letters to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006-2008 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using the websites and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is an indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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