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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 16 April 17, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Speed Up Your Marketing Campaign by Writing a Book 3- Useful Resources 4- How to Sell Your Book 5- Letters to the Editor 6- Article Submission *************************************************** From My Desk *************************************************** Welcome to a new issue of BookPromo. When do you stop promoting our book? In one word “never,” as long as the book is print you want to promote it. Enjoy the new issue! Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Speed Up Your Marketing Campaign by Writing a Book *************************************************** By [http://ezinearticles.com/?expert=Jim_Chianese]Jim Chianese Marketing any product or service can be extremely time consuming and very expensive. This is doubly true if you are someone that is new to advertising and marking. Things can be especially difficult if you have no experience with online sales or promotion and you are trying to establish a new internet based business. Many internet marketing experts counsel patience and waiting but why should a business owner have to wait to earn an income? There are better, faster, ways to promote your products and services. One sure way to draw attention to your products and services is to write a book. This is one of the fastest ways to reach a targeted audience who will be impressed by your knowledge and interested in the product that you are promoting. When people purchase and read your book they will be able to find out exactly what information you have that can be useful to them and what products you are offering that they will be able to use. Before you get started writing your book keep a few things in mind. First, always write about a product that you have personal experience with and knowledge of. Most casual readers will be able to tell the difference between writing based on experience and writing based on assumption. Also, writing based on experience will make things easier for you if you do not have much experience with writing professionally. Things will go much easier for any first time author if you are writing on a subject that you are entirely comfortable with. Secondly, do not make your book to long or difficult to read. It is important that your readers are able to get information from your writing without having to struggle through difficult chapters or confusing passages. You do not want to discourage your readers or tempt them to put down your book without getting to your primary message or sales points. The point of writing a book is to drive potential buyers to your web site quickly and efficiently so you do not want to accidentally do something that can counteract your efforts. Third, do not forget your primary goal is to promote your product and/or service. Always include a link to your main web site and reference your products as many times as possible. If you have a blog also include a link to the blog within the text of your book so that readers can easily find out more about your products and services. Lastly, always include some sort of contact information inside the text of your book. Readers will sometimes want to follow up on the information you have provided or verify that you are an expert on the subject you are writing about. Providing contact information will make readers feel more comfortable and confidant since they will be able to get in touch with the author should they have any questions or concerns. This contact information does not need to be anything more than an email address but many authors will include a mailing address such as a Post Office Box so that fans and readers can send written inquiries. In an age where so many people rely solely on electronic communication offering an offline form of contact will make you seem more credible and professional. Jim Chianese is Chief Innovation Officer for http://www.ImpatientMarketing.com and has been called The World's Only Success Coach for The Impatient Entrepreneur. To gain access to a Free Membership that delivers over $2000 in value every year, just register at http://www.ImpatientMarketing.com and you'll be on the By Invitation Only List to special Tele-Seminars, e-Courses, and Live Training for Impatient Entrepreneurs. Article Source: http://EzineArticles.com/?expert=Jim_Chianese http://EzineArticles.com/?Speed-Up-Your-Marketing-Campaign-by-Writing-a-Book&id=1090647 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** How to Sell Your Book ************************************************** By [http://ezinearticles.com/?expert=Doug_Bremner]Doug Bremner OK, you've got a contract with a major publisher, written your book, your publication date is coming up, and now you're going to sit back and watch those sales numbers burst through the roof, right? Your publisher will take charge of marketing your book. Or maybe you self-published your book, and it is such a fascinating topic and since you have a web site for the book you are sure that readers will gravitate towards it, nooo? Well, not so fast. Your publisher may be shipping out your book to a million journalists, but they get literally stacks of books every week and don't have time to even glimpse at them all. The truth is that the best person to sell your book is YOU. Here are a few simple tips to getting your book published. 1. Get an agent in New York City. Sure you can self publish your book, but the simple fact is that if you have an agent in NYC who sells your book to an editor in NYC, you will be better off. They all have lunch together, network, spread the word, you know what I mean. Write 20 query letters to agents that fit your book that you find from Writer's Market. Read a book like How To Get Your Nonfiction Book Published to figure out what to do. But just because you went this route, it doesn't mean you should assume anything other than... 2. You can't count on your NYC based publisher to sell your book. There is so much noise in publishing, tens of thousands of books coming out every year, that people tune it out. That is why you need to understand that... 3. You are the best publicist for your own work. You are the author. You know the content and can best get people excited about it. If you contact someone you know they will feel a personal obligation to pay attention to what you say. You can do little things like... 4. Give away copies of your book. People like getting freebies/presents and then they will feel obligated to read it, and if they like it they will spread the word. You can get your publisher to send freebies as 'review' copies to anyone you know, which reminds me that you should... 5. Get in the habit of keeping a running tally of journalists/contacts. Your book may be based on research that journalists have contacted you for over the years. When your book comes out, get your publisher to send them a copy, and then send them a personal note. You are a contact for them, and they will want to pay back the favor. 6. Contact the alumni magazines for the college you graduated from (or where you currently teach) and tell them about your book. They like to write articles about alumni, and it is free publicity. 7. Send an email to everyone in your address book announcing your book publication. 8. Print out flyers announcing your book and leave them on counters (with a copy of your book that people can leaf through) outside of places you give lectures. And... 9. Don't be worried if people steal the sample copy. Just think that giving away your book is the best publicity. 10. Develop a profile on amazon.com and announce your book. Write book reviews about related books. Use the 'real name' feature so people can click on your name and learn about your book which you describe in your profile. Comment on discussion groups with themes related to your book using your real name. 11. Follow your book ranking using a site like www.rankforest.com. You can follow your book rankings (how your book is doing relative to others in terms of sales) on amazon.com and barnesandnoble.com on a day by day basis. This will give you feedback on what is helping your book. 12. Register a website with your book name. Register your name with links to the book website. You can use yahoo small business web sites and read books like 'Learn HTML in a Weekend'.. 13. Write a blog that provides fresh content related to the theme of your book. Use the name of your book for the url. Write about things you seen in the news so that the content is fresh. Make it so you can also buy the book if you click on the link to.. 14. Amazon associates. You should sign up for this so that people can click through your site and buy your book from Amazon. 15. Write articles on the web. Write for a site like www.Ezineartciles.com and provide your book title at the end of your website. 16. Post comments on web sites related to your book. For instance I post comments on www.pharmalot.com about current articles written on that site and if you click on my name it goes to my book's web site, the way they have it set up, it is a way to generate interest. And if you use your real name people will google your name and find your book if you have a web site. 17. Never lose the opportunity to promote your book. As I was lying in my dentist's chair I remembered that I had included her in the acknowledgments, so I didn't lose an opportunity to leave an autographed copy in her waiting room, with her blessing. 18. Write articles or put posts on you web site that are not related to your book but that get people's interest and direct them to your book. For instance, write an article like 'how to get your book sold...' 19. Have fun! Writing a book is more about meeting interesting people, getting new ideas, getting your viewpoint across, and having fun than making money, so look at your marketing efforts as a way to spread your special word and change the world instead of a dreary business plan that you shouldn't have to follow through on as a pipe-smoking literateur. Doug Bremner MD, author of 'Before You Take That Pill: Why The Drug Industry May Be Bad For Your Health: Risks and Side Effects You Wont Find on the Label of Commonly Prescribed Drugs, Vitamins and Supplements' http://www.beforeyoutakethatpill.com/index.html Article Source: http://EzineArticles.com/?expert=Doug_Bremner http://EzineArticles.com/?How-to-Sell-Your-Book&id=998778 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com *************************************************** Letters to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006-2008 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using the websites and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is an indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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