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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 17 May 1, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Finding the Right Media to Write About You 3- Useful Resources 4- Creating Info Products - Does Size Matter? 5- Letters to the Editor 6- Article Submission *************************************************** From My Desk *************************************************** Welcome to the first May issue of BookPromo. Learning to utilize the most amount of media exposure for your book is imperative in order to let people know about its existence and where to get it. On “Finding the Right Media to Write About you” you’ll learn who to look for in order to get media attention for free. Another interesting article is “Creating Info Products – Does Size Matter?” If you can write book you can write Info Products and you can even tie in to your book’s theme in order to generate interest and sales. Creativity is the key when we talk about book marketing and in time you will find a group of promoting ideas that work time and time again. If you would like to share your success with us we are always looking for new and fresh content for this ezine. Look at the bottom for the article submission information. Enjoy the new issue! Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Speed Up Your Marketing Campaign by Writing a Boo Finding The Right Media To Write About You *************************************************** By [http://ezinearticles.com/?expert=Rick_Frishman]Rick Frishman Finding Who to Contact So, how do you get the media to tell the world about your book? First, you find media people and outlets that you can contact. Their contact information is in: Cision's directories, available in annual print and online versions The print versions are out-of-date as soon as they're published, whereas online editions are continuously updated and are searchable by areas, media, outlets, subjects, and more. The newspaper/magazine directory includes contact information for editors and outlets, Web site addresses, editor contact profiles, and types of press materials accepted. The radio, TV, and cable editions include personnel rosters, program profiles and formats, guest and press material acceptance policies, target audience, and news and reporter contact profiles. Alex Carroll's Radio Interview Database publicity vault lists the names of hosts and producers of every prime-time talk show on every major U.S. talk station having at least 100,000 listeners. It describes and categorizes 1,206 prime-time talk shows on the top 153 stations and gives bios for most hosts. Broadcasting Cable Yearbook lists every TV and cable station in America. Editor and Publisher lists information about every newspaper in America. Other media lists can be purchased at book marketing sites, such as http://www.bookmarket.com http://www.publicityvault.com, and other resources. For one-time book launches, it might be more cost-effective to purchase a targeted list from one of these sources, with preprinted labels and a disk. When you're ready to contact a media outlet, identify the decision makers. All outlets have a hierarchy of decision makers, so speak with the person who makes or contributes to the decision to cover you or your book. Get their names by networking with other authors and your media contacts. Read the credits at the end of shows. Call media outlets and ask, "Who is in charge of bookings for the noon news and can you give me his or her telephone number or e-mail address?" Find out how he or she prefers to be contacted, by e-mail or by phone. Then, enter the name and contact information in your media list. The media has gatekeepers whom you usually have to go through to get your book covered. For print, they're editors, and for radio and TV, they're producers; so contact them first. Normally, it's a waste of time to pitch reporters and hosts and better to work top-down because reporters generally cover stories assigned to them by their editors. Usually, hosts are not involved in the booking process. On rare occasions, it can work in reverse, but your chances are usually stronger when an editor or producer wants to feature your book. Have a wonderful weekend and remember I want to see you get published. I can help you and my friends can help you. Start writing- start dreaming- you can do it.... Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. In addition to his work at "PTA" Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 "MJ" published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. ( http://www.morganjamespublishing.com) http://www.rickfrishman.com for the million $ rolodex Article Source: http://EzineArticles.com/?expert=Rick_Frishman http://EzineArticles.com/?Finding-The-Right-Media-To-Write-About-You&id=1149988 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** Creating Info Products - Does Size Matter? ************************************************** By [http://ezinearticles.com/?expert=Edward_Lomax]Edward Lomax If you're looking to make money online, selling info products is a great way to go. The cost to create, sell and distribute these info products are relatively small, so you have a huge profit margin. This means bigger profits for you! But does size matter? How big does the info product have to be? I'm going to answer these important questions, and show you how you can get started selling your own info products quickly and profitably. Here's a little background... I started my online business by creating my own ebooks. I saw others making money selling these downloadable information products and wanted to get in on the profits. And I'm glad I did because I still make a lot of money from my first ebook. But... It took me about 3 months to write this 289 page ebook. It was my first ebook, and the going was slow. Plus, the size of the project was large. So, I spent 3 months of hard work, without the possibility of making a penny. Keep in mind, I didn't get paid a red cent for all the hours I spent writing. I was making an investment of my time and energy on the hopes I would make money in the future. But here is what I failed to realize at the time. Creating the information product is only part of the equation. Promoting the ebook is when the work really begins (and where the profits are). So, just imagine, you could spend 4 months or more before you see your first penny from all your hard work. So, this got me thinking... Do I really need to create a huge 300 page ebook to sell, or could I do a smaller project and take the shortcut to profits? More importantly, do my customers really want a huge 300 page ebook in the first place? And when it comes to info products, I believe size is less important than quality. It is the quality of the info product that matters. Now,, when I say the quality of the information product, I'm not necessarily talking about the layout, photos, cover graphics, etc. I'm talking about the VALUE to the reader. Give your customer EXACTLY what they want and make it easy for them to put into practice and start seeking RESULTS. After all, that is what your customer really wants... RESULTS! So, when I decided to dedicate myself to teaching others how to make an income online, I started to focus on small reports. Since the report is small, it focuses on a SPECIFIC topic for a specific market. There is no fluff and filler, and it gets to the point fast. And the customer can get through it fast and start putting the ideas into practice very quickly. And here's the best part... Instead of spending 3-4 months creating the info product to sell, a valuable, high-quality small report can be done in a week (or less). This means you don't have to spend months on the hopes of making money in the distant future. You can literally see a profit in weeks! So, if you're thinking about selling info products online, think small, high-quality small reports instead of huge ebooks. The project is less overwhelming and the profits come a lot faster. What small report will you write and profit from first? Edward Lomax sells his Internet Marketing small reports on [http://www.smallreportsbullseye.com]SmallReportsBullsEye. If you're interested in creating a profitable small reports business, take his Free eCourse, [http://www.infoempireecourse.com]How To Create An Information Empire Without Ever Writing More Than 7-15 Pages At A Time. Article Source: http://EzineArticles.com/?expert=Edward_Lomax http://EzineArticles.com/?Creating-Info-Products---Does-Size-Matter?&id=1118215 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com *************************************************** Letters to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write book marketing article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006-2008 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using the websites and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is an indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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