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BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 18 May 15, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Why Developing an Individual Writing Process Is Key To Your Writing Success 3- Useful Resources 4- Why Your Book Should Be Evaluated Before Going To Market 5- Letters to the Editor 6- Article Submission *************************************************** From My Desk *************************************************** Welcome to a new issue of BookPromo. On this issue I decided to include an article about writing, why? Because writing is as important as to marketing your books. It is the beginning process of your final product and it is good to know how to develop a good product to sell. Then we move on to making sure your book is ready to market. There are some very important steps you should take before launching your books to its audience. Enjoy the new issue! Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Caf? http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Why Developing an Individual Writing Process Is Key To Your Writing Success *************************************************** By Deanna Mascle Developing an individual writing process is key to your success as a writer. Studies of struggling writers show that one of the reasons they struggle is that they focus on only one aspect of writing. So what is the writing process? First it is important to note that there is no such thing as "the writing process". Yes, there is a writing process that embraces the notion that there are certain essential steps that successful writers employ when writing but that process varies greatly depending on the writer and then individual writers also vary their process according to the writing task at hand. That means that there is no such as "the writing process" but that a personal, individual writing process which you adjust to the varying circumstances of your writing can be tremendously helpful. However, before you can begin to individualize your writing process and then adjust it to different tasks, you must learn more about the theory behind the writing process. The theory of writing process begins with prewriting or invention stage. This is when you may need to do brainstorming, research, and planning to get started with your writing project. This is the stage that struggling writers spend the least time on and experienced writers spend much more time as they know that more attention and thought at this stage can save time and effort later. This stage may have a lot to show for it in terms of prewriting and research or it might take place primarily inside the writer's brain. This depends on the individual writer, the complexity of the task, and the familiarity of the writer with the task. Only after spending time at the prewriting stage do writers move on to drafting. This is where the actual writing takes place but encompasses more than one draft and several sessions of writing spread over time. Drafting focuses on simply getting words on paper and emptying the brain of ideas for this project. Writers move on to revision after those early drafts have filled out and developed some substance. It is during the multiple drafts of the revision stage that the writing project shapes into something resembling the intended final project. The paper is not yet done but it looks and feels like the intended genre, the ideas are fully developed and the organization is functional. Then writers move on the editing stage where they attend to correctness issues including cleaning up spelling, grammar, word choice, and polishing the writing. This is the correct time to deal with these issues as concentrating on them earlier in the writing process will slow down the development of ideas. After editing, writers should seek out feedback for the final stage of the writing process to determine what further revision or editing might be necessary to complete the writing project. Feedback should be sought from skilled readers familiar with either the subject matter or the type of writing project so they can offer more informed review. While each individual writing process will include some general variation of these elements it is important for writers to recognize that an effective writing process reflects their own individual strengths, weaknesses, and work habits. The writing process should also vary according to the project as well. Obviously a new, complex project will demand much more during prewriting and invention than a familiar topic and comfortable project genre. About the Author: Deanna Mascle is a professional writer as well as a teacher of writing. Find more of her writing tips at http://renaissancewomanonline.com Source: http://www.isnare.com Permanent Link: http://www.isnare.com/?aid=252323&ca=Writing *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer’s Caf? http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** Why Your Book Should Be Evaluated Before Going To Market ************************************************** By Yvonne Perry Have you ever purchased a product that didn't live up to its promise? You probably felt disappointed and wanted your money back. A book is a product, and recently I have read three that left me feeling like it was a waste of time to read them. If you own a store, you want quality products that will bring more satisfied customers. If you ask a store to sell your product, you would not ask them to sell something that is broken or missing parts. It is the same way with bookstores. They do not want their shelves filled with books that are of poor quality. This is one reason they typically do not purchase books that are from publish on demand (POD) companies. Many of these online companies will accept any manuscript from anyone. They don't ask you for a marketing plan because they know that the money they make on a book is not from book sales; it is from the fee they charge up front to publish your book. Even if the POD produces a nice cover and quality binding, they probably won't ask you to hire an editor to improve your book. In fact, most don't even offer editorial services. Therefore, they don't expect your product to be of high literary quality or fly off the shelves of bookstores. POD companies have a bad reputation and as a result, authors have a hard time getting their books on the shelves of major book retailers. Traditional publishers want manuscripts/products that are ready to publish. They don't have time or money to invest in your manuscript in order to bring it to a saleable level. Yes, saleable within the publishing company, not to retail readers. When your book comes to the acquisitions editor of one of the major publishing houses, someone has to believe in your product enough to move it up the line to the person or committee that will be reviewing the book for its sales potential and overall quality. If an editor can't "sell" your book to her boss, your book will not be chosen for publication. A manuscript that lacks literary quality has: numerous typos, grammatical, spelling, and other mechanical errors such as verb agreement, shifts in tense, inconsistent voice, and poor sentence structure. It may need more development of characters, better set up of plot, improved transitional paragraphs or a more logical flow of information. Manuscripts like these are not likely to reach an editor's publishing list. Most mechanical errors are caused by the author's lack of knowledge about correct usage rather than a lack of concern for correctness. Correct usage is very important and goes a long way to help a reader make sense of a writer's work. Even if you got all As in English, and are good at grammar and spelling, it does not make you an editor. By the way, As in the previous sentence is intentional since it is the plural of the letter A. A's is the possessive case of A, and that is not what we wanted. A professional editor understands formatting, front and back matter, book structure, indexing, and is able to see your manuscript in a fresh, new way. Let's say you published your book through a POD, or perhaps you self-published and did not have an editor or a professional critique of your book before you released it to the market. You have sent out hundreds of copies asking people to review the book, but you can't figure out why no one is responding. It could be that the topic of your book was uninteresting to the reader, or the way the story was told was confusing or didn't flow well. Perhaps the book contained so many mechanical errors that the reader was too frustrated to continue reading it. Even if they know enough about writing to critique a book, your friends don't want to hurt your feelings. If they didn't like your book well enough to write a review, they don't want to lie about liking it. They will probably hope that you avoid mentioning the book when they are with you. Another reason to hire an editor or get an evaluation of your book before you publish is to save you money. In the long run, you have a good chance of getting reviews on a well-written, entertaining book that has wide market appeal, and we all know that reviews sell books. If you don't have a quality product, you won't have high sales no matter how much you market your book. There is no guarantee that you will sell enough books to substantiate the time and money required to market a book, but having an inferior product lessens this opportunity even more. Why not have a professional edit and evaluation of your book? [http://www.yvonneperry.net/Writing_Packages.htm]Writers in the Sky Creative Writing Services offers a plan that includes a thorough reading of your book or manuscript and a written assessment of its commercial potential. A kind (but honest) opinion of the author's strengths and weaknesses are given along with tips for improving the overall quality of writing. The evaluation includes an assessment of the manuscript's publishing condition and what it would take to get it ready to submit to an agent or publisher. The knowledge gained from this type of book evaluation helps an author become a better writer as he applies this feedback to future works. This money is well-spent if you consider the embarrassment and money you will actually save by not trying to market an inferior product. Yvonne Perry is a [http://www.yvonneperry.net]freelance writer and editor who assists people with any type of writing project. She is available to help you with writing, editing or evaluating your book, newsletter, media release or article. Yvonne's podcast and blog are filled with information about the craft and business of writing, publishing, marketing and networking. New subscribers to her [http://www.yvonneperry.net/Writers-in-the-Sky-Newsletter.html]FREE monthly newsletter receive a complimentary eBook "Tips for Freelance Writing." Article Source: http://EzineArticles.com/?expert=Yvonne_Perry http://EzineArticles.com/?Why-Your-Book-Should-Be-Evaluated-Before-Going-To-Market&id=1155044 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com *************************************************** Letters to the Editor *************************************************** Write to us about what you would like to read about, so send us your comments and suggestions to be included on this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this eZine? Send it to editor@clarylopez.com Subject: Ezine idea *************************************************** Articles Submission *************************************************** If you would like to write book marketing article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission *************************************************** BookPromo Guerrilla Style Ezine Copyright 2006-2008 Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website, newsletters or eZine. By using the websites and ezine you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/ newsletters or eZine. Use of our website, Newsletter and eZine is an indication of your complete understanding and acceptance of these Terms of Service. Articles can be reproduced on websites or ezines as long as the article and bylines are included without any alterations. No part of the website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. |
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