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BookPromo Guerrilla Style Ezine
"The Ezine for Do-It-Yourself
Successful Book Promotions"
Issue 1 Year 1 April 27, 2006
http://guerrilla.clarylopez.com
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On this issue:
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1- From My Desk
2- Sites to Promote your Book
3- Article - How to Get Great Testimonials and
Endorsements for Your Book
4- Sites to get your Book Reviewed
5- Learning to Blog
6- Letter to the Editor
7- Articles Wanted
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From My Desk
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Welcome to our first issue of BookPromo Guerrilla Style.
The ezine for everything that has to do with inexpensive
book promotion and marketing. It's our goal to provide
you with valuable information you can utilize to get the
most results for le$$ on your book promotions.
We will also offer you software suggestions that could
help you with your writing, website design or automatization.
Technology is a tool that unleashes the power of the internet and
helps spread our marketing message accross the globe
virtually FREE.
We welcome your comments and suggestions. It's our goal
to have a new issue of the ezine every other Thursday. You can
contact us at:
editor@clarylopez.com Subject: eZine
Looking forward to help, inform and empower authors to succeed.
Best Regards,
Clary Lopez
Editor-in-Chief
BookPromo Guerrilla Style Ezine
http://guerrilla.clarylopez.com
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Sites to Promote your Book
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Here is a short list of websites you can list your books
FREE:
http://dmoz.org
http://xenite.org
http://biblio.com/sell_books.html
http://authorsbookshop.com
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Article
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How to Get Great Testimonials and Endorsements for Your Book
Author: Ink Tree Ltd.
Whether you are selling a book or a product, testimonials and
endorsements are a necessary and vital part of your marketing
plan. Whether you need one endorsement to accent a particular
feature of your book or product, or whether you need several
endorsements to create credibility – you do NEED them.
Endorsements and testimonials (which we will call endorsements
for the sake of simplicity) create the push that prospective
customers need in order to become buyers. Endorsements provide
credibility to your claims about the quality of your product and
they affirm your expertise and product knowledge. Even if you
are not professionally trained in your area of expertise,
endorsements from professionals or well known individuals in
your field indicate that you can provide value to the buyer. The
simple fact that you have created your product gives you expert
status: after all, you could not have produced your product
without extensive research, commitment and passion. You become
the expert.
The purpose of endorsements is to thoroughly
impress your customers, causing them to believe that their lives
just will not be complete without your product. Make them short
and powerful, and don’t be afraid of a little humor. People need
to feel good about purchasing your product. The time to request
endorsements is before your product hits the market. You want
the opportunity to add endorsements to your media kit and news
releases, and you want to print them on your product and in your
advertisements.
Send requests for endorsements, along with a
sample of your product, well before the product is available for
sale. Aim for the stars when requesting endorsements – ask
people who are recognizable in your field and who are as well
known and widely known as possible. Keep in mind that granting
endorsements is also of great benefit to the persons providing
them, so don’t be afraid to ask. Free publicity is always a
bonus. When you implement your marketing plan, the persons
providing your endorsements will piggy-back on your media and
advertising campaign.
To learn more about how to obtain free
media reviews and how to obtain media attention: Click Here
People must hear the name of your product at least seven times
before it becomes familiar enough for them to develop trust and
a need to buy. The same is true for the person lending their
name to create your credibility – they also need to be in
people’s faces every day. Have you noticed how often you see the
name of Mark Victor Hansen, author of the Chicken Soup book
series? He endorses many products and in so doing he has become
a household name. It is acceptable to provide endorsers with
the list of names of other persons from whom you are requesting
endorsements. Often the endorsers will be pleased to be included
in good company. Conversely, they may be flattered to be
included in the list of celebrities. Be very respectful of the
time of the people that you are approaching for endorsements.
Value their hectic schedules and understand that you are not
their utmost priority. Busy people may not have time to
thoroughly investigate your product or service, or read your
book from cover to cover, so do the work for them. Send them a
few versions of endorsements that you would like, allowing them
to merely choose one and do some minor editing. Pre-writing the
endorsements greatly increases your chances of success and it
allows you to emphasize the points you want to make in order to
impress your potential buyers. Write endorsements that are
specific to your product and that are relevant to the expertise
of the endorser. Don’t ask an author of gardening books to
endorse your novel, your widget or your health food product.
Keep the endorsements relevant and exciting. Writing “This is a
great product” just won’t do. Your endorsements must make buyers
feel good or solve a problem for them. For instance, if you are
selling a healthy lifestyle book, avoid writing “I loved this
book”. So what? Instead, create solutions for your customers.
Try something like: “This book gives you all you need to tighten
your sagging bottom and make your heart happy without fad diets
and expensive gym memberships”. Keep endorsements short and
relevant, with one to three sentences being sufficient. Buyers
don’t want to read an essay about your product – you have only a
few seconds of their time to attract their attention and relay
your message. Hit them fast and hit them good!
As your product
gains in popularity, you will receive unsolicited endorsements
from happy customers. Be sure to keep a file of them for future
reference and for future inclusion in your marketing campaign.
Marketing must continue forever, if you want to increase sales,
and there is no better way to increase those sales than by the
recommendations of satisfied buyers. Endorsements are part of
your sales team. Placed on your product or book cover, they
create the justification and urgency that buyers need to part
with their money. Go get them!
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Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors
publish, market and sell books. We have all the tools you need
to succeed in book publishing. Let us help you make your book a
success. http://www.inktreemarketing.com
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About the author:
Ink Tree Ltd. is a book marketing firm that helps writers
publish, market and sell books. Learn everything you need to
guide you from Idea to Book... to Success - the fast, easy,
simple way www.inktreemarketing.com
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Book Review Sites
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Book reviews are what sell books many times, I've bought
a few by just reading a review. Once your book
is published and ideally before it's released, you should
strive to get reviews for your books.
Include them on the first page of your book or on your
book covers. Whatever you do, never stop asking for
reviews. You'll be amazed at how many people are willing
to do so just to see their name in print.
Useful Links for reviews:
http://allbookreviews.com
http://bookideas.com
http://motownwriters.homestead.com/bookrevieweres.htm
http://ebook-reviews.net
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Get your own Guerrilla Marketers' Cafe merchandise and
other awesome clothing and stuff at:
http://www.cafepress.com/guerrilla_cafe
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Learning to Blog - Part I
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You have probably heard the term blogging or web-blog but
your are still asking yourself what is all about. Isn't
enough with having a website and to promote your book and
services? By today's standard is not, more and
more people are looking to get information that is updated
regularly. Website by it's own design is static
and it has it's own purpose and use. Unlike blogs which
are basically an interactive website but only has one page
websites let's you create a few pages of information about
your book or service.
The advantage of a blog is that is so easy to update and
anyone can have one free. Write about what your are
passionate about or your book theme and get in touch with
other people who care about the same things you do. By
having a blog you are able to promote your website since
you can include your website information on every post
you do. Read other blogs in the same interest
or theme you are writing about and comment on their entries,
dont' forget to add your blog and website URL. You can
also choose to link to their blogs.
Where can you get a blog? Follow this link for a complete
listing from Yahoo!
http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Weblogs/Hosting/
Most of them are completely free. Take your time reading
other blogs so that you can get familiar with the content and
delivery. You should post in your blog a minimum of once a
week, daily if possible or every other day. The more you post
the more the search engines like Yahoo!, MSN, Google etc. will
get notified and the higher your ranking will be exposing you
and your site to people looking for your information.
I will cover more in the next BookPromo Guerrilla Ezine
edition. If you have questions about this topic please
email them to me at:
editor@clarylopez.com Subject: Blogging
I'll try to answer as many questions as I can.
Visit our Blog:
http://guerrilla.clarylopez.com/blog/
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Letter to the Editor
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Please send us your comments and questions to be included
in this section.
editor@clarylopez.com Subject: Letter to the Editor
Do you have an idea for a topic on this newsletter?
Send it to ideas@clarylopez.com Subject: Ezine idea
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Articles Wanted
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If you would like to write an article for this Ezine please
send your request to:
editor@clarylopez.com Subject: Article Submission
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BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez
All Rights Reserved Worldwide. Clary Lopez will not be held
liable for any direct or indirect losses or damages originating
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publisher/owner.
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