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BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Issue 1 Year 1 April 27, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Sites to Promote your Book 3- Article - How to Get Great Testimonials and Endorsements for Your Book 4- Sites to get your Book Reviewed 5- Learning to Blog 6- Letter to the Editor 7- Articles Wanted ****************************************************** From My Desk ****************************************************** Welcome to our first issue of BookPromo Guerrilla Style. The ezine for everything that has to do with inexpensive book promotion and marketing. We will also offer you software suggestions that could help you with your writing, website design or automatization. Technology is a tool that unleashes the power of the internet. It helps spread our marketing message accross the globe virtually FREE. We welcome your comments and suggestions. It's our goal to have a new issue of the ezine every other Thursday. You can contact us at: editor@clarylopez.com Subject: eZine Looking forward to help, inform and empower authors to succeed. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com ******************************************************** Sites to Promote your Book ******************************************************** Here is a short list of websites you can list your books FREE: http://dmoz.org http://xenite.org http://biblio.com/sell_books.html http://authorsbookshop.com ******************************************************** Article ******************************************************** How to Get Great Testimonials and Endorsements for Your Book Author: Ink Tree Ltd. Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. Endorsements and testimonials (which we will call endorsements for the sake of simplicity) create the push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about the quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known individuals in your field indicate that you can provide value to the buyer. The simple fact that you have created your product gives you expert status: after all, you could not have produced your product without extensive research, commitment and passion. You become the expert. The purpose of endorsements is to thoroughly impress your customers, causing them to believe that their lives just will not be complete without your product. Make them short and powerful, and don’t be afraid of a little humor. People need to feel good about purchasing your product. The time to request endorsements is before your product hits the market. You want the opportunity to add endorsements to your media kit and news releases, and you want to print them on your product and in your advertisements. Send requests for endorsements, along with a sample of your product, well before the product is available for sale. Aim for the stars when requesting endorsements – ask people who are recognizable in your field and who are as well known and widely known as possible. Keep in mind that granting endorsements is also of great benefit to the persons providing them, so don’t be afraid to ask. Free publicity is always a bonus. When you implement your marketing plan, the persons providing your endorsements will piggy-back on your media and advertising campaign. To learn more about how to obtain free media reviews and how to obtain media attention: Click Here People must hear the name of your product at least seven times before it becomes familiar enough for them to develop trust and a need to buy. The same is true for the person lending their name to create your credibility – they also need to be in people’s faces every day. Have you noticed how often you see the name of Mark Victor Hansen, author of the Chicken Soup book series? He endorses many products and in so doing he has become a household name. It is acceptable to provide endorsers with the list of names of other persons from whom you are requesting endorsements. Often the endorsers will be pleased to be included in good company. Conversely, they may be flattered to be included in the list of celebrities. Be very respectful of the time of the people that you are approaching for endorsements. Value their hectic schedules and understand that you are not their utmost priority. Busy people may not have time to thoroughly investigate your product or service, or read your book from cover to cover, so do the work for them. Send them a few versions of endorsements that you would like, allowing them to merely choose one and do some minor editing. Pre-writing the endorsements greatly increases your chances of success and it allows you to emphasize the points you want to make in order to impress your potential buyers. Write endorsements that are specific to your product and that are relevant to the expertise of the endorser. Don’t ask an author of gardening books to endorse your novel, your widget or your health food product. Keep the endorsements relevant and exciting. Writing “This is a great product” just won’t do. Your endorsements must make buyers feel good or solve a problem for them. For instance, if you are selling a healthy lifestyle book, avoid writing “I loved this book”. So what? Instead, create solutions for your customers. Try something like: “This book gives you all you need to tighten your sagging bottom and make your heart happy without fad diets and expensive gym memberships”. Keep endorsements short and relevant, with one to three sentences being sufficient. Buyers don’t want to read an essay about your product – you have only a few seconds of their time to attract their attention and relay your message. Hit them fast and hit them good! As your product gains in popularity, you will receive unsolicited endorsements from happy customers. Be sure to keep a file of them for future reference and for future inclusion in your marketing campaign. Marketing must continue forever, if you want to increase sales, and there is no better way to increase those sales than by the recommendations of satisfied buyers. Endorsements are part of your sales team. Placed on your product or book cover, they create the justification and urgency that buyers need to part with their money. Go get them! ****************************************** Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com ****************************************** About the author: Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way www.inktreemarketing.com ********************************************************* Book Review Sites ********************************************************* Book reviews are what sell books many times, I've bought a few by just reading a review. Once your book is published and ideally before it's released, you should strive to get reviews for your books. Include them on the first page of your book or on your book covers. Whatever you do, never stop asking for reviews. You'll be amazed at how many people are willing to do so just to see their name in print. Useful Links for reviews: http://allbookreviews.com http://bookideas.com http://motownwriters.homestead.com/bookrevieweres.htm http://ebook-reviews.net ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part I ******************************************************** You have probably heard the term blogging or web-blog but your are still asking yourself what is all about. Isn't enough with having a website and to promote your book and services? By today's standard is not, more and more people are looking to get information that is updated regularly. Website by it's own design is static and it has it's own purpose and use. Unlike blogs which are basically an interactive website but only has one page websites let's you create a few pages of information about your book or service. The advantage of a blog is that is so easy to update and anyone can have one free. Write about what your are passionate about or your book theme and get in touch with other people who care about the same things you do. By having a blog you are able to promote your website since you can include your website information on every post you do. Read other blogs in the same interest or theme you are writing about and comment on their entries, dont' forget to add your blog and website URL. You can also choose to link to their blogs. Where can you get a blog? Follow this link for a complete listing from Yahoo! http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Weblogs/Hosting/ Most of them are completely free. Take your time reading other blogs so that you can get familiar with the content and delivery. You should post in your blog a minimum of once a week, daily if possible or every other day. The more you post the more the search engines like Yahoo!, MSN, Google etc. will get notified and the higher your ranking will be exposing you and your site to people looking for your information. I will cover more in the next BookPromo Guerrilla Ezine edition. If you have questions about this topic please email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out our your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
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