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BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Issue 2 Year 1 May 11, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - How to Utilize Galleys for Best Results 3- Sites to get your Book Reviewed 4- Learning to Blog Part II 5- Letter to the Editor 6- Articles Wanted ****************************************************** From My Desk ****************************************************** It has been an extra busy couple of weeks as we chose our second Featured Author at Guerrilla Marketers' Cafe so I apologize for not having this second issue ready first thing in the morning. I hope you enjoy the ezine and most of all tell us about it. We welcome your comments and suggestions. It's our goal to have a new issue of the ezine every other Thursday. You can contact us at: editor@clarylopez.com Subject: eZine Looking forward to help, inform and empower authors to succeed. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com ******************************************************** Article: How to Utilize Galleys for Best Results ******************************************************** by Chris Willitts Once your book hits bookstore shelves, you've got approximately eight months to produce sales. If your book doesn’t prove itself after the eight months, it will almost certainly get pulled. So the time to do your marketing is way before your book even thinks about hitting the shelves. Thousands of booksellers and librarians found their buying decisions on reviews. But the major review journals (i.e. Library Journal and Publishers Weekly) will only review your book if you send them a bound manuscript – a.k.a. bound galley - three to four months in advance of your targeted publication date. A galley is a compilation of unbound signature pages of your book. The contents of a galley can be photocopied or printed from your computer. A bound galley is a galley that has been bound into book form. Bound galleys are generally produced after a manuscript has been typeset but before proofreading. If you plan on sending out more than 25 pre-publication review copies and you do not have access to a photocopier, it may be more cost-effective to make bound galleys. This is because galley printers typically charge less per page than your local copy shop. The majority of reviewers are content to read books in manuscript form, but it is worthwhile to get them bound in some way – a visit to your local Kinko’s® should do the trick. A small amount of reviewers do object to bound manuscripts, since they are usually more bulky than galleys. Make sure the galley or bound manuscript includes this information either on the cover or first page: * title * author * publication date * ISBN * number of pages * price * trim size * hardcover or softcover * number of illustrations and/or photographs * publisher name and contact information * distributor name and contact information * publicist name, address and contact information * print something like this on the cover: “Uncorrected proof. Galley copy only. Do not quote without prior permission from the publisher.” Electronic galleys (egalleys) are the next stride in the evolution of the printed galley. Egalleys can have the same contents of printed galleys – they are just in ebook format. Egalleys are faster, easier, and cost much less to produce than printed galleys. Egalley invitations can be emailed to everyone you'd send a bound galley: reviewers, catalogs, libraries, journalists, resellers, Websites, bookstore buyers, and other agents of influence. My suggestion: Use a combination of both printed and electronic galleys. Send bound galleys to the most significant reviewers while using egalleys to expand your marketing reach to independent bookstores, smaller publications, and international markets. If possible, send the reviewer/buyer the version they prefer. © copyright 2004 Chris Willitts About the author: Chris Willitts is the Founder of Go-Publish-Yourself.com™. For the Latest Self-Publishing Tips and Unspoken Book Marketing Secrets, visit http://www.go-publish-yourself.com. Special Gift: Be sure to get your free Self-Publishing Action Plan (it's a $19.95 Value) when you stop by. ********************************************************* Book Review Sites ********************************************************* Even though your book has been published it doesn't mean you stop looking for reviews. In time you probably issue a second edition of the book with more information or plain updated material. As time goes by you will be accumulating book reviews you will want to share with your potential readers. Include them on the first page of your book or on your book covers. Whatever you do, never stop asking for reviews. You'll be amazed at how many people are willing to do so just to see their name in print. Useful Links for reviews: http://tcm-ca.com/authors.html http://www.midwestbookreview.com/ http://www.readerviews.com/ ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part II by Clary Lopez ******************************************************** In Part I of Learning to Blog you learned the difference between a blog and a website. By nature blogs are interactive and updated regularly. When considering your blog you must think of a theme or topic that will get people to talk and share their point of view. A place where readers can find the latest information on an industry, topic or resources is helpful as well. What you need to keep in mind is that you want your first time vistiors to return. The theme or topic of you blog will be closely related to what your expertise is. You might want to related it to the type of books you write. You can be an expert or a student at what you do, either way the main thing is to be sincere with your readers and to share the experience with them. Blogging is about communicating and connecting with people who are interested in the sames things you are. You probably went to the sites I suggested where they offer free blogs. When thinking about the username for your blog think of how you are going to market your book. Are you a writer of mystery novels, or Sci-Fi, Inspirational, travel or various genres? It's a good idea to think about how you are planning to do this promotion. Some authors choose their names as usernames for simplification and freedom to include everything they write in one place. Others choose to concentrate on one book at a time and create a blog just for that book. Whichever you choose, think of the time it will take to write in a few blogs as your author's career progresses. I'm telling you this because when I began I was just trying to use the blog to warm up and get my creative ideas on it, it was my "writer's blog" and it helped me tremendously. Now after the publication of my book and the many interest I have in different topics I count with 7 blogs. That means that I need to be writing every single day. To me it works, since they cover different areas of interest but I got to the point that I needed to make a chart just to make sure I'm posting regularly in order not to lose my blog readers. Some blogs I update once a week and others every other day but you might not want to do anything close to that, so think it over before you begin because after you get your audience it's very hard to give it up. Get familiar with the software features of your blog. One thing I like to do is search for other blogs similar to mine and look at how they set them up and what they include. If I see a lot of interaction I pay attention to the what they discuss. If I have something valuable to add, I comment and include a link to a similar topic from my site. Don't comment on blogs in which you have nothing to add to the exchange, you would only get on people's nerves and soon will be known as an annoying person instead, very bad for business. I will cover more in the next BookPromo Guerrilla Ezine edition. If you have questions about this topic please email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out our your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
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