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BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 3 Year 1 May 25, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - Promote Your Book A Little Guide To Help 3- Books Award Competition 4- Learning to Blog Part III 5- Letter to the Editor 6- Articles Wanted ****************************************************** From My Desk ****************************************************** Summer break is just around the corner and soon people will be taking their long awaited vacation with their families. I'm sure many of them will be taking books with them, so it is the perfect time to gear up on your marketing and special offerings. As guerrilla marketers we need for creative ideas in selling our books. Where are our readers and how to best reach them. If you don't know, analize your book and theme and find out who those readers are. Our article this month is by someone who is experiencing some great things with her constant promoting and talking to people about her book. You can do the same. In our blogging article we get a little deeper into what it takes to make a good blog and why you should have one. I hope you enjoy the ezine and most of all tell us about it. We welcome your comments and suggestions. It's our goal to have a new issue of the ezine every other Thursday. You can contact us at: editor@clarylopez.com Subject: eZine Looking forward to help, inform and empower authors to succeed. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com ******************************************************** Article: Promote Your Book A Little Guide To Help ******************************************************** by Michelle Rossi It is always a good idea to get reviews before the publication process begins, but if you haven’t, don’t worry, you can still get reviews. How do you get reviews? That is the big question, but everyone uses different methods. Choosing what methods work for you is the best way to go. I will share with you how I’ve been successful at gaining them. It all started with my first book, THE GOLDEN LOCKET, a teen novel. I happened to be in the mall at the same time Mort Crim, an Author and News Broadcaster was. He was at Waldenbooks signing his book, SECOND THOUGHTS. I decided to go get a copy, when I did, I handed him my business card and told him that I had a book in the publication process. I then asked him if he would kindly review it for me. A few days later, Mort Crim took my husband and I out to breakfast, he gave me a review, and also gave me a signed copy of his new book. I was thrilled! I will never forget Mort Crim and what a wonderful man he truly is. It never hurts to try something like this. I just happened to stumble across Mort’s book signing event, but it’s also possible to just look up events and attend them as well. Just remember to bring your business cards! There are many authors out there who will support you and give you a review, but you will never get it if you don’t ask. Ask and you shall receive! This is what I did to get more reviews. While attending Oakland University, I had asked two of my professors to write a review for me on my new release, ALL ABOUT ME. They did! They read my book and gave me a great review. One thing about professors, they will tell you the truth! Now, I had three reviews for this book. Then I remembered my friend from C&G Newspapers who had written a review for me in the past for THE GOLDEN LOCKET. I had asked her to write one for ALL ABOUT ME. She did! Keep all of your contacts, usually if they write a review once, they will more than likely write you another. Another great way to gain reviews is by email. Don’t waste time and money sending media packages out, unless you get the O.K. first. There are plenty of ways to get in touch with editors and review personnel by email. Most marketing books have the names and emails of book reviewers. Sometimes you can just look them up under a specific website as well. Example: If you wanted The New York Times to write a review, just look up their website, find the editor’s email and email them. I have done this several times with several review personnel. If I receive a response, then I will proceed with sending them a package. This way you received a response, and the reviewer is expecting your package. No time wasted, and you have a better chance at gaining that review. Don’t forget, even if you had your book published, still fight for these reviews. Reviews can be printed up in the news, announced on the radio, advertised at your book signings; you can do all sorts of things with your reviews. Once, I even made a plaque and placed it on my table at my book signing event; for all to see. I had received this review after my book had been published, so I couldn’t place it in my book, but I wanted to show it off. Reviews are a great advertising piece; get as many as you can. ********************* Michelle is a published author in Chicken Soup For The Kid’s Soul 2. Her story is called, “Start With The Truth.” This article is an excerpt of Promote Your Book A Little Guide To Help. This little informational booklet contains many great promotional methods to get your book started on its journey. Packed with ideas and strategies that work! You will gain knowledge on the review process, learn how to spread the word about your book, get promotional items without spending a fortune and make helpful contacts. You will find worksheets at the end of the book to help you to stay organized for your book signings, radio interviews, and talk shows. Also you will find worksheets for emails and for keeping track of your sales. Book is available at: http://www.lulu.com/allaboutme ********************************************************* Book Awards Competition ********************************************************* If you are part of the Independent Publishing Industry you won't want to miss this opportunity. Entry opens in June for 2007 Competition. World's largest international and regional book awards competition - enter now! http://www.independentpublisher.com/ipland/v4/IPAwards.htm ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part III by Clary Lopez ******************************************************** In Part II of Learning to Blog you learned the importance of getting familiar with other blogs, choosing a name that will serve in the future, the theme of your blog and most of all, what do you want to accomplish with it. When you start your blog you want to establish yourself as and authority on your blog topic or industry. Provide up- to-date information and let your personality through. This is about communication and relationships with your readers. The more they feel they know the real you the more they will come to visit their "friend". When you happened to be in their town they will seek you out and tell their family and friends. When you write your entries and refer to other's information on it, link to them. This exchange will help you give credit to the person you got the information from and when they know about it (via backtrack) they might link to you in the future. They can also contribute to the information you offer your readers in future entries. All of these will add value to your blog in the eyes of your readers. They won't have to go hunting for information anywhere else when they know you are in the look-out for them and sharing it with them in your blog. Start simple and create a new entry at least three times a week. The entry should not be a monologue but something that will spark your readers to respond to it. As they leave you comments answer them as much as you can, the entry might become a hot topic of discussion and other bloggers might take notice of it. After you have a few comments on a topic search for other blogs that speak of the same thing and make your comments leaving your blog URL behind. Before you know you'll have new visitors to your blog. We'll go a little further in the next BookPromo Guerrilla Ezine edition. If you have questions about this topic please email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out our your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
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