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This is a repost of the eZine, for some reason it was incomplete. My apologies. Enjoy your issue. BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 5 Year 1 June 22, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - Top Three Mistakes Rookie Authors Make in Marketing Books on Their Web Site 3- Useful Links 4- Learning to Blog Part V 5- Letter to the Editor 6- Announcements ****************************************************** From My Desk ****************************************************** Welcome to another issue of BookPromo Guerrilla Style, I hope the information provided here is helping you by giving you not only information but ideas to better market your books. I am an author and my philosophy in writing is to not overwhelm my daily life to the extent that I lose focus of what my goals are. I've added a few more goals to my list in the last few months and that calls for a rearrangement of my life. Perhaps you too have experienced some changes in your life as you became a published author and encountered additional responsabilities with the promotion of your book. I guess this is something none of us is ready for. A basic background on business management and time management won't hurt anybody. You don't need to go back to college to obtain this knowledge, there are a lot of good books that treat the subjects extensively. My favorites are Brian Tracey, Zig Ziglar, Stephen R. Covey, Napoleon Hill and John C. Maxwell. I guess the main thing to keep in mind is the need for a a plan, not only while you are writing your book but a marketing plan to promote the book. Who is your audience, where are they, where do they go (on and offline)? Here is an examples of promotion you can do: fundraising events, book signings, website, blog, business cards, bookmarks, contests, talks, workshops etc. Now days even the publishing houses expect you to do your own promotion, you can't avoid it. At Guerrilla Marketers' Cafe we offer the information we have accumulated dealing with authors around the country. You get access to the information via forums, blog, interviews, links, and this eZine among other things. There is a lot more in stored for this site that keeps expanding as our knowledge of the field increases and as we learn to implement new technology in our book promotion efforts. I want to invite you to stop by the site at least weekly so that you can contribute on the forum, go through our blog entries and partake of the tools available to you to help you on your journey towards success. Looking forward to help, inform and empower authors. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com You can contact us at: editor@clarylopez.com Subject: eZine ******************************************************** Top Three Mistakes Rookie Authors Make in Marketing Books on Their Web Site ******************************************************** By Steve Weber Today every author knows they must have a Web site to help sell their book. But most new authors make three dumb mistakes while trying to market their book on their site. Insisting the customer buy on your Web site. Most authors try to sell directly to the buyer on their Web site, figuring they will reap the full list price of the book. That's fine -- IF if it's fine with the buyer. But most would rather buy from an online store they've heard of, not an individual. So if you want to sell your book effectively, offer more options. How? Offer an affiliate link to your book's product page on Amazon or Barnes & Noble. If you're a self-publishing author and set a short discount (say 25 percent), you can earn the same money by letting Amazon sell your book, plus you don't have to fill the orders. You can reap some additional rewards through affiliate sales. I earn about $15 a day in additional Amazon affiliate commissions from folks who followed my site's affiliate link to Amazon and decided to purchase additional items in the same order. So in those cases, I earn a lot more money than I would have earned by selling the book on my own Web site, plus I don't have to handle the customer. Static Web sites. Unchanging Web sites are another boneheaded practice employed by most authors. I've had a lot of success promoting my book through my blog, and it's easier than maintaining a regular site of static pages. (It's also easier than trying to sell books using Google Adwords, and cheaper.) Offering no content. Authors can improve their Internet marketing efforts tremendously simply by adding a bit of free content. Offer your first chapter, table of contents, and index in a free PDF that visitors can download from your site. It's a no-brainer -- if you're trying to sell a book outside a brick-and-mortar bookstore, the buyer has to have a sense of what they're buying. I know I get a tremendous amount of buzz and sales from that (I offer my first three chapters). Many authors are leery of offering a free PDF of their first chapter online. "My goodness," they say, "What would happen if people forwarded the chapter all over the place?" What would happen is that you'd get a bazillion dollars' worth of free advertising, and the sales of your book would get a serious shot in the arm! See Steve Weber's Self-Publishing blog. Read more free articles on selling used books profitably online. Steve Weber is author of "The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site" (ISBN 0977240606). For more information about selling books, go to: http://www.weberbooks.com/selling/selling.htm Article Source: http://EzineArticles.com/?expert=Steve_Weber ********************************************************* Useful Links ********************************************************* I wrote about this Yahoo! service in Guerrilla Insight this week ( http://guerrilla.clarylopez.com/blog ) but just in case you missed it, here it is. Yahoo! Answers is a way to share your knowledge with others. It's a great place to have your questions answered but I see the potential as something that can potentially create awareness for you and your books. Go to the area of your expertise and start helping others by answering their questions. While you are there you can sign up for a free 360 degree site that you can direct people to or just add you website link in the source area when you post your answers. Either way the community will get to know you and if you do a good enough work they'll go visit your site. There is also a Yahoo! Answer in Spanish for America and Spain. Here are the links: http://answers.yahoo.com/ English http://espanol.answers.yahoo.com/ Spanish http://es.answers.yahoo.com/ Espana/Spain ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part V by Clary Lopez ******************************************************** How well have you done so far with your blog? Did you managed to find the theme, find other blogs related to yours and comment on them and drive some traffic to it in the process? I hope so. This is a new medium and one that is going to continue to grow. If we learn what makes it work we can have a way of communication that will include trust and familiarity among people. Once you have a few posts, I would say about ten or so you would want to be listed in some blog searching engines like Technorati. Here is a link to a complete list on Google: http://www.google.com/search?sourceid=navclient-ff&ie=UTF-8&rlz=1B2GGGL_enUS175&q=blog+search+engines Please make sure that when you set up your blog on the settings, you allow for comments to be posted. This is the way communication opens up. Some people like to leave opened ended and others like to approve the comments before they are posted. For the time being you might want to leave it open and see what happens, if you see some abuse or spamming going on then you might want to change the settings to gain control. If you have created your blog and would like to let the BookPromo eZine subscriber see it, send me an email with the link and I'll be glad to include in our next issue. Our subscriber number is growing and it will be a great way to get the word out free. We'll continue with more information in the next BookPromo Guerrilla Ezine edition. If you would like to share your experience so far with your blog, go ahead and email me. I'll be glad to include some of your comments here. I'll welcome your questions as well,email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
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