|
BookPromo Guerrilla Style Archives Index
|
Subscribe
|
|
| << June23, 2006 - BookPromo Guerrilla Style Ezine |
July20, 2006 - BookPromo Guerrilla Style >> |
|
BookPromo Guerrilla Style Ezine "The Ezine for Do-It-Yourself Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Issue 6 Year 1 July 6, 2006 http://guerrilla.clarylopez.com ****************************************************** On this issue: ****************************************************** 1- From My Desk 2- Article - Self Publishing Book Tricks You Can Use 3- Useful Links 4- Learning to Blog Part VI 5- Get Personal With Your Target Audience 6- Letter to the Editor 7- Announcements ****************************************************** From My Desk ****************************************************** Welcome to another issue of BookPromo Guerrilla Style, I hope the information provided here is helping you by giving you not only information but ideas to better market your books. I has been a busy month as I work on improving the site, Guerrilla Marketers Cafe, to better serve the community of authors and readers. We just released another Featured Author and with it a book drawing, so stop by and sign up for a chance to win one of three books that will be given away on August 31. http://guerrilla.clarylpez.com On this issue we'll touch on couple of issues integral for book promotion; book tricks to help you sell your book and we continue with blogs and how to make them work for you. The more time I spend in this medium the more I learn and I hope you are experiencing some success with what we share with you here. If you have something that is working for you I invite you to share it here with us. On our blog and forum we have been discussing how to use MySpace on book promotions. There is a research going on so I invite you to participate especially if you already have a MySpace. Stop by the site at least weekly so that you can contribute on the forum, go through our blog entries and partake of the tools available to you to help you on your journey towards success. Looking forward to help, inform and empower authors. Best Regards, Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine http://guerrilla.clarylopez.com http://guerrilla.clrylopez.com/blog Blog You can contact us at: editor@clarylopez.com Subject: eZine ******************************************************** Self Publishing Book Tricks You Can Use ******************************************************** By Christopher Kyalo There are a number of self publishing book tricks that you can learn which can make a huge difference to the level of success that you will ultimately attain. A lot of the most effective tricks and tips call for a very deep understanding of human nature and lots of creativity. For instance the book you end up self publishing will sell a lot better if you use the age old trick that has served publishers well for centuries, of focusing on a nagging problem. The more serious and pressing the problem is the better your book you will sell. Yet another of the really effective techniques from the publisher's bag of tricks is to create a publicity or media event around the book you are self publishing long before its' release. The idea is to create a buzz in the media that will cause people to sit up in anticipation of the release of your book. This is one of the favorite tricks employed by Hollywood to market films, and they should be no reason why it will not work just as well for the book you are self publishing. Another trick of the trade is to create the sort of book title for your self publishing venture that cannot be ignored. If your title does not work there is nothing wrong with changing it. One of the common tricks employed by publishers on books that do not sell is to repackage them by mainly giving them a new title. This trick has worked marvelously in many instances and is well worth considering if the book you are self publishing does not sell well initially. Visit the author's self publishing book strategy blog for more amazing tips, details and valuable resources. Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo ********************************************************* Useful Links ********************************************************* This month we'll give you some more sites where you can submit your book for reviews, many of you have asked for it. http://www.book-blog.blogspot.com/ - This is a blog of book reviews http://www.readerviews.com/ - Reviews by readers http://tcm-ca.com/authors.html I probably mentioned this before but it's a good reminder, the ideal time to get your reviews before you publish your book. If you print a galley of your book send it for reviews at least 90 days before it's release date in that way you have time to get your reviews back and included in the first printing of your book. ********************************************************* Get your own Guerrilla Marketers' Cafe merchandise and other awesome clothing and stuff at: http://www.cafepress.com/guerrilla_cafe ******************************************************** Learning to Blog - Part VI by Clary Lopez ******************************************************** There are two ways I try to keep up-to-date with the content of my blog and you should do the same. Every blogger has their favorite blogs that they read on a daily or weekly basis. I have a bookmark in my browser to keep them handy when I have some time available to read. Another way is to add it to my RSS in My Yahoo! If you haven't added some of your blogs with this method is very easy to do. Go to Yahoo! and sign up for an account if you don't have one. On their choices you'll see a way to set up your My Yahoo! with all your favorite stuff; news, music, travel, weather and more. Now, when you find blogs that interest you look for the RSS sign and click on it and choose to add it to your Yahoo! or MSN (MSN also has a way for you to have a custom page with your favorite content) enter your username and password and confirm the addition of the blog RSS and viola! Next time you open you My Yahoo! page the lastest post on that blog will show up on your page. I have a growing list of blogs so I browse through them and pick and choose what interest me. Of course doing your rounds and commenting on blogs that interest you will eventually bring courious bloggers your way also, especially if you provide something of value with your comments. This is the best way for content to be distributed and read on a regular basis, unlike bulk emailing message to email lists. If you haven't set up your RSS so that the content of your blog is syndicated in this way you can do so at: Feedburner.com, rapidfeeds.com or http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build For more information please visit: http://www.mnot.net/rss/tutorial/ If you would like the subscribers of BookPromo to view what you have done with your blog, send me an email with the link and I'll be glad to include in our next issue. Our subscriber number is growing and it will be a great way to get the word out free. We'll continue with more information in the next BookPromo Guerrilla Ezine edition. If you would like to share your experience so far with your blog, go ahead and email me. I'll be glad to include some of your comments here as well. I'll welcome your questions as well,email them to me at: editor@clarylopez.com Subject: Blogging I'll try to answer as many questions as I can. Visit our Blog: http://guerrilla.clarylopez.com/blog/ ********************************************************* Get Personal With Your Target Audience ********************************************************* by Alan Baxter Marketing is something that is essential and time-consuming. It can be expensive, but we Guerrilla Marketers make an art form out of getting the word out there cheaply. At least, that’s the credo. So, assuming that we are successful in saving money while we market our books, our primary investment is our time. How much time do we need to put in? And where? Anyone that has had any success marketing their book and making sales knows that it can be a full-time job in itself. I know that my efforts at marketing my current novel are having an effect on the writing of the next one. It’s something that I need to balance carefully and constantly reevaluate. For this reason, we can get precious with our time. However, it’s important not to get too precious. It’s a dangerous trap to fall into when we start thinking things like, ‘That’s not worth my time and effort. Only a handful of people will see it.’ Or, ‘What’s the point in spending all that time marketing to one person?’ Think like a reader. When you read a good book, the first thing you want to do is tell everyone all about it. You want to share the great experience that you had and get other people to enjoy the story or learn from the book’s message. This kind of word of mouth advertising is about the most valuable advertising there is for people in our position. I know that in my “day job” (I’m a Personal Trainer and Martial Arts Instructor) I have more clients now from word of mouth than from any other source of marketing or advertising. So one person you talk to in the supermarket queue or the chat room online, for five minutes here and ten minutes there, might buy your book. If they do buy your book and like it, they’ll tell their friends about it. Maybe two of those friends will buy the book too, trusting the recommendation. If they enjoy it, they’ll tell their friends. And so the word spreads, fractally and exponentially. You have to imagine every single person you talk to as the trunk of a tree with many potential branches. And there are many opportunities to get close and personal with potential readers. The obvious networking at parties and social events is always a favourite. I love it when people say, “So what do you do?” I tell them that I’m an author and I give them a card. Then I get chatting about reading and writing and gently plug my book. They usually ask right away what I write. If they don’t like that genre, chances are they know someone that does. “That’s great,” I reply. “Maybe you’d pass on my card next time you see them?” Then there are all the other opportunities in daily life. People behind the counter in local shops that you get friendly with, mornings waiting for a bus, queuing in the bank or the post office. The possibilities are legion. Then there’s the wonderful worldwide web. Where would we be without it? The opportunities for chatting to people over the web are greater than in real life! For example, I was interviewed recently by a great community website called Dredlox.com. The interview was posted in their discussion forums. I noticed that a couple of the users there had left a few comments about the interview and about me. So I signed up and got an account there and posted a reply to the discussion. They were blown away that I’d taken the time to talk to them. I noticed new sales they very next day. There’s no guarantee it was them, but it could well have been. I enjoy talking to people about my book and what I do and they enjoy talking to me, it seems. Now, not only will they know about the book, but they know about me. They like me and think that I’m a nice guy. When they talk to their friends, they’ll tell them about how they got chatting to an author the other day. Not just some faceless name on the cover of a book, but a real person that took the time to say hello to them. The word spreads. So don’t dismiss the little things and the individual market. People remember a nice person and a chat and they tell other people about it. It’s enjoyable for both that person and the author and all it costs is your time. And you might end up making some good new friends along the way as well as selling some books. I certainly have! © Alan Baxter Alan Baxter is a Dark Fantasy author and blogger. His novel RealmShift was released in January and has garnered considerable critical acclaim. Find out all about Alan and RealmShift by visiting his blog at www.alanbaxter.info ******************************************************** Letter to the Editor ******************************************************** Please send us your comments and questions to be included in this section. editor@clarylopez.com Subject: Letter to the Editor Do you have an idea for a topic on this newsletter? Send it to ideas@clarylopez.com Subject: Ezine idea ********************************************************** Articles Wanted ********************************************************** If you would like to write an article for this Ezine please send your request to: editor@clarylopez.com Subject: Article Submission ********************************************************** BookPromo Guerrilla Style Ezine Copyright 2006, Clary Lopez All Rights Reserved Worldwide. Clary Lopez will not be held liable for any direct or indirect losses or damages originating from the use of any information listed on our website or in our newsletters. By using this site and newsletter you agree to indemnify and hold all owners and representatives parties of Clary Lopez/Guerrilla Marketers' Cafe harmless from any claim or demand originating out of your use of Clary Lopez/Guerrilla Marketers' Cafe website and/or newsletters. Use of our website and newsletter is and indication of your complete understanding and acceptance of these Terms of Service. No part of this newsletter and/or website can't be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without the written permission from the publisher/owner. ************************************************************** |
|
| << June23, 2006 - BookPromo Guerrilla Style Ezine |
July20, 2006 - BookPromo Guerrilla Style >> |
|
BookPromo Guerrilla Style Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on BookPromo Guerrilla Style |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |