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Subject: Zinester's Publisher News - Optimize Email Campaign Results - December17, 2004


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Editor's Note

Dear Subscriber,

Welcome to the new issue of Zinester's Publisher News!

It was a long time ago that we last sent you an issue describing what new options were added to your Publisher Interface and what changes occurred. But this does not mean we have been doing nothing!

In this issue we offer you a long list of the new features that have been implemented for you recently! Make sure you test each of them and let us know whether you like them or not.

Happy holidays for you and your family!
Zinester Team

News and Articles

1. Navigation Links

Now all of the useful options in your web-interface can be found at the left of your account! We have added explanation to each section so it will not be difficult to find out what they are intended for.

2. Update Profile

We have added the direct "Update Profile" link to the subscription information at the bottom of each message posted through Zinester. It is much easier for your subscribers to change their email addresses and the subscription preferences now.

Note: You can change your email address, name and password in the "Edit Preference" section in your account. It is that easy!

3. Custom Messages

Now you can change messages that are sent automatically when somebody subscribes or unsubscribes in your web-interface!

You can use the Welcome Message to introduce yourself to subscribers, tell about the topics discussed in the ezine or refer subscribers to your web-site for more info.

Farewell Message not only confirms unsubscription for the user but also is used to request feedback.

Note: This option is available to our Premium Members only.

4. Headers & Footers

Here you can adjust the appearance of your newsletter Header & Footer, so that you only will have to insert the message itself when sending the issue to subscribers.

Also our default headers & footers are available in this section: you can change them to suit your newsletter better.

Note: This option is available to our Premium Members only.

5. Find Subscribers

This option will certainly be useful for most of the ezine publishers!

You can check whether some particular address is listed in your database and you can see and change the subscription format for each subscriber.

Most important is that you are able to check the status of subscription for each subscriber and can re-activate it if needed: simply enter the subscriber email address in the search box and check the box "activate" that will appear in the results.

Note: This option is available to our Premium Members only.

6. Tracking Reports

If the main purpose of your ezine is to generate some profit then it is absolutely necessary for you to have the full statistics for each email campaign you send out.

In the "Tracking Reports" section the following reports could be found:
  • Open Rate - shows how many subscribers actually open your message. It is also possible to download the list of those who opened the issue.

  • Clicks-through Statistics - shows how many clicks your subscribers make and how many times they click on each of the links in your message.

    You can also download the list of those who clicked on the links in your messages.

  • Bounces - show how many bounces are received for each issue you send. The list of bounced email addresses is also available.

    Use these reports to get to know which of your campaigns are successful and how your subscribers respond to different types of email campaigns.
Note: This option is available to our Premium Members only.


Free or Premium? Not sure if it worth upgrading your account to the Premium One?

Use our feature comparison guide to see the difference!

Subscription Information

This newsletter was sent to email@domain.com.


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