Dear Subscriber,
Welcome to the new issue of Zinester's Publisher
News!
On December 16th, 2004, the Federal Trade Commission
announced their final decisions on how
CAN-SPAM will be implemented and made the all-critical definition of what a
"commercial
message" really is.
We have read this 81 page document attentively and created the list of 5
most important things
that every ezine publisher should accomplish to be CAN-SPAM
compliant.
- Your messages should NOT contain false or misleading header,
subject or 'From' line
information. In addition, the Act prohibits sending a commercial email
message without
providing clear and conspicuous identification that the message is an
advertisement
or solicitation.
- It is required that your messages contain a functioning return email
address or similar
Internet-based mechanism for recipients to use to 'opt out' of receiving
future commercial
email messages.
- All unsubscription requests should be processed within 10 days.
After this period neither you, nor
other people acting on the your`s behalf can initiate a commercial email to
recipients that have
opted out.
- According to the law, the opt-out request is for any promotional mail
your brand might ever send
that email address from any list or staffer again. So not only have you to
keep your own
"Do NOT Email List" (the list of people who have ever asked to be
removed) but also your affiliates
should synchronize against it to be CAN-SPAM compliant.
- You should include your valid physical postal address in all of
your commercial emails.
Any business that sends any emails to anyone with a commercial
purpose must now be compliant with the CAN-SPAM act.
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Zinester helps you to be CAN-SPAM compliant
- We use clear RFC-compliant headers, including RFC List-Unsubscribe
header which contains an unsubscribe link. Our headers identify accurately
the computer used to initiate the message.
- Every message sent through Zinester contains a working one-click
unsubscription link.
- By default our response email
address is used in 'From' and 'Reply-To' lines of the newsletters. If
you changed it to your own, then be sure to process all unsubscription
requests in time.
- We look through all messages we receive and if the unsubscription
request is sent, it is processed
immediately - usually less than one business day (10 are required by the
law).
- The suppression list is now available for all our publishers (not only
for the Premium Members
as it was before). You can choose to download it from the web or we can
email reports to your email address - please contact us to have this option
activated.
And what do YOU think about CAN-SPAM law? Send us your comments and suggestions!
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New Ezines from Zinester!