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Subject: Zinester's Publisher News - Easy Way to Create HTML Newsletters - June10, 2005


New Services from Zinester! Zinester Mailing Services

Editor`s Note

Subscriber, how are you?

Welcome to the new issue of Zinester Publisher News!

More and more ezine publishers make their newsletters in HTML format. As studies show there are lots of reasons for this:
  • HTML ezines are read more often than plain text ones
  • Open rate is tracked for HTML messages
  • Click rates are higher for HTML ezines
  • HTML ezines reinforce your visual brand identity with graphics
  • 85% of email users have the ability to receive HTML messages
Create HTML messages in a minute with our easy to use HTML-editor!

New Html - Editor


Our HTML editor gives you all the functions you are used to using in applications like MS Word, Outlook and other applications. It works on a WYSIWYG basis. WYSIWYG means that what you see on the screen is what you will get on output.

When you write a newsletter with a WYSIWYG editor, the editor displays the message exactly (or almost exactly) as it will appear when you publish or when you print it out.

This means you can quickly design and post a newsletter without writing a line of HTML code. The visual interface lets you concentrate on design and layout without getting intimidated by the underlying HTML code.

Our HTML editor includes an intuitive graphic toolbar that allows you to change colors, insert tables, format text, and add links to your mailings - all with the click of a mouse. (Windows Internet Explorer 5.0 or higher required).

Useful Option: Get Clean HTML from Microsoft Word

When text is pasted from Microsoft Word a lot of unnecessary word specific markup is carried across. This can result in web pages that take an unnecessarily long time to download. The "Delete Word Styles" button solves this by removing word markup before pasting the text into your page.

Log into your account at Zinester


To see the past issues visit Zinester Publisher News Archives or 

Useful links

Converting Subscribers to HTML

Optimize Email Campaign Results

"The HTML versus Text debate" Cartoon


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