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Last week, Microsoft announced that inbound email messages to MSN & Hotmail will be processed using their patented Sender ID protocol. Messages that fail to pass the Sender ID standard are now subject to new, stricter rules - including a possible warning label attached to such messages.
What is Sender ID?
Sender ID is Microsoft??™s proprietary email authentication protocol. Like the SPF or "Sender Policy Framework" protocol, it was designed to combat the problem of email spoofing and phishing by validating the identity of the sender.
MSN will be determining whether the IP address associated with a particular email emanates from an authorized mail server ??“ one that can be authenticated based on posted SPF records.
How does this affect Ezine Publishers?
If you're a Zinester customer, you don't need to make any changes at all.
Since every client??™s email campaign is deployed from Zinester??™s mailing system, we have posted the necessary information in our SPF records. That means any mail server can easily check our records to see that we are compliant and authorized to send mail on behalf of our clients.
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If you have any questions, please let us know.
Zinester Support Team
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