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Welcome to the new issue of Zinester Publisher
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This month, we've asked ezine marketing expert, Alexandria K. Brown, to lend her expertise on How to Get More OPT-INS at Your Website.
We hope you will find lots of useful tips in this article!
6 Steps to Catch More Opt-ins Than Ever Before
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
But you can't just put up a link that says "free newsletter". No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal clients and customers.
Also remember, don't hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner... loud and proud!
Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.
- An Attention-Getting HEADLINE
Remember that online readers SKIM copy - they don't read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So don't waste this space saying something like "Free Newsletter" or even worse... "Sign up for our mailing list." Ugh! Instead, tell me the MOST exciting thing your ezine will give me!
Examples:
"Are You Ready to Blast Off Your SALES This Year?"
"FINALLY: Learn How to Keep That Weight Off For Good"
"Insider Secrets to Writing Novels for Big Bucks"
- A Raving Description of Your Ezine
Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they're tuned into station WIIFM ("What's In It For ME?"). Tell them what your information is going to DO for them as well as everything they GET.
Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.
- A Field to Enter Their FIRST NAME
Getting people's names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line could even say, "Ali, here's your free tip". Why do you want to do this? Studies prove that having the recipient's name in the subject line of your e-mails can increase your open rates by 60%!
Zinester's Comment: use [%Name%] code to insert the name in the issue of the newsletter or in Subject line.
The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from people if you only ask for the first name. (And their first name is generally all you'll need anyway.)
Zinester's Comment: use our Subscription Form Generator to make complicated subscription forms.
- A Field to Enter Their Primary EMAIL ADDRESS
Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
- A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "submit form".
- Your PRIVACY POLICY, right then and there
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Zinester's Comment: you can link to our Privacy Policy.
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit www.EzineQueen.com.
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Zinester Support Team
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