Hi Subscriber,

Last issue we talked about articles and just what they can do for you and your business. What you might be left wondering is just what on earth you are going to write about!

The short answer to that is - write about what your target market would be interested in.

Sometimes what your target market is interested in is pretty obvious. For example I have a fair idea that you Subscriber, as part of my target market, are probably interested in articles that help you to grow your business, or perhaps keep your stress levels down.

Sometimes it can be a little harder to come up with topics. So let me give you a few tips that have helped me and my clients.

The most important part of all this is to have a clearly defined target market. If you don't have this yet, or if your target market is broad enough to include just about everybody then you might want to read one of my earlier articles 'Exclusivity is the Key' which you can find on the website at www.leapsnboundscoaching.com/freestuff.html.  

Ask yourself what your target market's biggest questions are in relation to to your business. One of the easiest ways to find out is to ask them! If you signed up to get the free report from my website you would have received an email a few days later asking what your biggest question is about growing your business or decreasing your stress. The questions I have received from this have helped me to write many articles!

To help with search engine rankings think about what your target market would use as search terms in Google if they were looking for what you are selling. You can then  write an article based around these. And you will need to be a bit lateral here. For example if you are selling Scrapbook Albums people may be searching for 'things to do with photos' or 'unique presents for Christmas'.

It may be that you look at the benefits people are looking to get from your product or service. For example if you are a masseuse your clients are looking for stress release. What other ways could they release their stress along with a good massage? What about an article on how to have the perfect relaxing bath after your massage?

Leap 'n' Bound:  I challenge you this week to think about what your target market is likely to read. Do they read magazines? Do they read online? Do they read newspapers? What type of articles can you write that would suit the publications your target market is already reading?

There are many different angles you can choose from which to write an article. What have you found the most success with? Which angles have I missed that you have used? Share it with the rest of us on the blog at http://www.mumpreneurs.wordpress.com/.

And don't forget I'm looking for articles to use in this ezine - so if you are looking for extra exposure and have some information that is relevant to Mumpreneurs - send your article through to me.