Hi Subscriber,

You may not realise it yet, but regardless of what business you think you are in, you're actually in the marketing business. You can have a fantastic service or product, but without the right marketing chances are it will never see the light of day. Conversely I know of some pretty ordinary products - and service providers - but their marketing has meant extreme success.

Yet if you ask 40 people how to define marketing you will probably get 40 different answers. What I really want to share with you today is a definition of marketing that can really spark your imagination. It's a definition that I've found fits into my business philosophy.

Marketing is focusing on your customers needs rather than your product or service - and profit is the by-product. - Jay Abraham

What does this mean to you?

This means several things to me. First, you need to know your customer. Exactly who are they? What are their needs, their wants, their wishes and desires?

Secondly, once you know who they are, you need to listen to them. To what they are saying about your industry and what they are not. What are their biggest frustrations about dealing with your competitors? How can you use this to your advantage?

It also means that your business has the scope to become much more than what it is right now. If you really know your customers, and really listen to them, then you will find there are products or services that they need and want that make sense for you to provide.

It might be through the form of joint ventures, it might be something you can do yourself. However you do it though, you can be assured the loyalty of your clients will increase, your word of mouth referrals will increase, and ultimately your profit will increase.

 Leap 'n' Bound:  I am asking you this week to really consider this definition of marketing and what it means to your business. Where do you think your focus is currently - your product or service, or your customer? Where are the gaps that you can help your customers get their needs met?

If you really get into this way of thinking about marketing it can change the whole meaning of your business. What comes up for you when you start thinking of this? Have you already put changes in because of your customers? Why not share your experience with your fellow Mumpreneurs on the blog at http://www.mumpreneurs.wordpress.com/.

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The purpose in publishing this e-zine is to help you master your business and life challenges and create more fulfillment and success in every facet of your life. If you are ready to grow your business, increase your profits, or balance your business and life with ease then let's chat about whether coaching is the right option for you at this time:

rochelle@leapsnboundscoaching.com

PH +61754506421

Web: http://www.leapsnboundscoaching.com
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© 2005-07 Rochelle Dent. 

This content may be forwarded in full, with copyright/contact/creation information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from the author is required. The author of this newsletter is: Rochelle Dent, director of Leaps 'n' Bounds Coaching. Contact by phone at +61 7 54506421 or email rochelle@leapsnboundscoaching.com