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Newsletter   Newsletter  Michael - The OnlineFriend Website: www.theonlinefriendwebsite.com
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Date:
December 7, 2007 Subject: Men Buy, Women Shop.
News - Information - Resources and more... (This Issue Main Presentation) The Introduction: Beyond a doubt, men and women really do shop differently. In this holiday season when many of us will shop for families, friends and neighbors, you will find this research (quoted below) to be good and interesting reading. Some of us will get an insight into why we are so unique when it comes to shopping, among other things… QUOTE:
Men Buy, Women Shop - The Sexes Have Different Priorities When Walking Down the Aisles When it comes to shopping, women are from Nordstrom's and men are from Sears.
Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible,
according to new Wharton research.
In a study titled, "Men Buy, Women Shop," researchers at Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to respond to more utilitarian aspects of the experience -- such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.
"Women tend to be more invested in the shopping experience on many dimensions," says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get
out." END of Quote Please read more at: http://www.upenn.edu/researchatpenn/article.php?1330&bus
Other Interesting Quoted Topics and Links for Access: (Some Useful and Relevant Resources) Study: When gauging educators, many parents value student satisfaction over performance - http://www.sltrib.com/education/ci_7559909
Study: 10 Packaged Product Trends to Watch in 2008 http://www.csnews.com/csn/news/article_display.jsp?vnu_content_id=1003678753&imw=Y
Subprime cards' high fees can add to debt troubles http://www.usatoday.com/money/perfi/credit/2007-11-26-subprime-credit-cards_N.htm?csp=34
MS Replaces Vista Pirate Kill Switch With Strongly Worded Nagging
Court Bars State Effort Using Faith in Prisons
Protests force Facebook to change - http://news.bbc.co.uk/2/hi/technology/7120916.stm
ATTEMPTED CHECK FRAUD DOUBLES TO $12.2
BILLION ACCORDING TO ABA SURVEY - Actual losses are close to $1 billion, bank systems thwart most attempts http://www.aba.com/Press+Room/112707Deposit+FraudSurvey.htm Delivering Fliers From Lost Luggage
12 Ways to Save Money What are the best – and the worst – ways to save money on prescription drugs? http://www.webmd.com/healthy-aging/saving-on-prescription-drug-costs/good-and-bad-ideas-for-rx-savings
Online Shopping: A Blessing and a Curse?http://www.ecommercetimes.com/story/60553.html?u=ectfriend&p=ENNSS_f99b89ddf449d6c3b07d83e31d04e063
Newsletter - Care and Share: (The Newsletter Producer Expressions - http://brinksterfriend.brinkster.net ) We can never be too careful - especially in this holiday season. None of us like to be cheated or have our personal documents stolen via identity theft (online and off-line). Taking those simple extra precautions always help. Looking out for any and all suspicious actions by everyone as we go about our daily business is good personal security at work. If we take the time to think about what it will cost us in terms of money, time, effort and the psychological
unpleasant circumstances, we will definitely see the need to be extra, extra careful this Christmas/New Year’s Holiday Season. Let not the unpleasant things in life upset us. Instead, let us exercise wisdom and prudence in protecting ourselves and documents.
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