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Subject: A Beef Over Ads On Report Card Covers - December14, 2007



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Date: December 14, 2007

Subject: A Beef Over Ads On Report Card Covers


News - Information - Resources and more...

(This Issue Main Presentation) 

The Introduction:  In this world, we are very unlikely not to encounter some form of advertising – almost everywhere. But when doing so, respect and ethics are still very essential. Using discretion is also important. No normal person will want to approach a 3 year old child with some form of commercial to entice him/her. So what advertisers normally do is they try to reach the parent/parents instead. Sometimes they forget their respect for kids and for the parents by not using their discretion. Here below is an interesting report on this issue:

QUOTE: An Orlando parent said she was appalled when her 9-year-old daughter brought home her report card cover and it contained an advertisement for McDonald's promising free Happy Meals for good grades, attendance and behavior.

Her complaint prompted the Boston-based child advocacy group, Campaign for a Commercial-Free Childhood to demand Wednesday that McDonald's immediately stop the report card advertising in the Seminole County School District.

"The promotion takes in-school marketing to a new low," said Susan Linn, the co-founder and director of the campaign, who said she had not contacted the restaurant chain or the school district. The group issued its demands in a news release.

END of Quote

Please read more at:

 http://www.cbsnews.com/stories/2007/12/06/business/main3584310.shtml


Other Interesting Quoted Topics and Links for Access:

(Some Useful and Relevant Resources) 

Doctors don't report colleagues

http://www.boston.com/news/nation/articles/2007/12/04/

 

How to Talk to Anyone at a Party

http://women.webmd.com/features/how-to-talk-to-anyone-at-party?ecd=wnl_lbt_121207

 

 

 

Legislation aims to cut amount of junk food consumed by students amid obesity crisis

http://www.thestar.com/article/282709

 

 

 

How to Ensure Relatives Don't  Rip You Off

http://online.wsj.com/article/SB119621444421006085.html?mod=money_page_left_hs 

 

Study says lead common in toys

http://money.cnn.com/2007/12/05/news/companies/bc.toxictoytests.ap/index.htm?section=money_latest

 

 

2007 data confirms warming trend

http://news.bbc.co.uk/2/hi/science/nature/7142694.stm

 

 

 

Mitchell report: What baseball should do going forward

http://www.msnbc.msn.com/id/22225610/


Newsletter - Care and Share:

(The Newsletter Producer Expressions, details at: http://brinksterfriend.brinkster.net )

During this time of year (both online and off-line) some of us tend to find and accept new friends in the spirit of the Christmas Holiday. While this is good, it is still necessary to make sure we know as much as possible about the person to decide for ourselves. Because it’s a happy and friendly time of year, we may forget that some will approach us for the wrong reasons. Those who may attend some outdoor formal or informal events this Season, will start conversations with some at those meetings. In doing so, we are to be careful and not do or say anything that we may or will regret.   


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