Once you have your book,manual or info product ready then the next question is how do I sell it?

Advertising can seem to be expensive and overwhelming proposition if you are new to it.

You will find the information below helpful if you are at this stage.

Advertising isn't hard to do. You prepare an advertisement or write a

classified ad to sell your product or generate interest to send people more

information. But the way most people make mistakes is either by their

inability to write effective ad copy and by sending it to be published in

the wrong publication. Here are some pointers to follow:

Never try to sell anything costing more than $5 in a small display ad or a

classified ad. First of all, you don't have enough room to tell people

everything they need to know to entice them to order.

Instead, you need to employ the "Two-Step" method of advertising. Request

the reader to send you $1 or 4 first-class postage stamps for more

information. When they respond, you will send them a brochure, flyer, order

form and cover letter so they can place an order for the real product.

Now that pricing is out of the way lets talk about writing your ad copy.

The best way to learn how is to read the ads other people have written.

Don't copy them word-for-word, but use them as a guide to write your own ads.

nce you get the hang of it, you'll be writing effective ad copy just as well as the pros.

Advertising in the Right Publication

(MARKETING TO YOUR TARGET MARKET).

Although this may sound a little silly and you think it is only common sense to know this

_ people will often overlook this fact when choosing the publication they will be advertising in.

Instead, they will look for the lowest price for the amount of circulation

they receive. Unfortunately, this does not work out. Even though you need

to look for good deals that make it easy on your pocketbook, you will be

throwing money away if you don't pre-qualify the publication you choose.

Study the publication to see what other people are advertising and how they

are advertising it. Contact some of the people who sell items similar to your

own with the hope of networking with them. You would be surprised how much

free publicity you can get just from corresponding, calling and networking

with others.

Once you locate a publication you want to advertise in, give it a try for

3 months. If you don't get any response or only a few orders, try another

publication. There are millions of them and eventually you will hit the right

target market that will be interested in what you have to sell.Don't Stop With One Publication. Just because you locate the target market

of people who are interested in purchasing your product there is no reason

you can't advertise in more than one publication. In fact _ if you don't,

your ad will become stale. If the same people continue to see your ad every

month they will probably get tired of looking at it. Besides, if they wanted

the product they would have ordered it by now. Don't tire them out! Alternate

different size ads and get rid of ones that don't work well.

Leave your ad running as long as it brings in orders for you but also

advertise in 5, 10, 20 or 50 other publications also to generate a steady

stream of orders and to reach more people.Key Your Ads. Many beginners in mail order never key their ads so they

know what publication people saw their ads in. In fact, I personally never

did this myself and ended up losing a lot of money. So please don't make the

same mistake I did. Keying your ads means that you place a code of some sort

in your address so that when people write and order something from you, you

immediately will know where they saw your ad. Keep a record of every name

and address of the publisher you send an advertisement to. Record the date

you sent the ad and the date you received a checking copy, proving that your

ad appeared. Also record the "code" you used so you can immediately identify

where it came from.

If your address is "123 Anytown St," it could become "123 Anytown St,

Suite A" for one publication and "Suite B" for another. The postman will

still deliver your mail to "123 Anytown St." Of course, if you live in an

apartment complex and there are apartment numbers you could turn "111 Johnson

Apt A" into "111 Johnson, Apt A-1" for one publication and "Apt A-2" for

another. Post office box addresses are also simple. Turn "PO Box 585" into

"PO Box 585, Dept A-1" for one publication and "Dept A-2" for another.

People will sometimes even change their name on the ad for keying purposes.

You might see the name "Harriet's Recipe Book" instead of Harriet Ranger.

Harriet might also use "Harriet's Cookbook" or even "Harriet's Solution to

Stress" on her ads relating to these products. Use your own imagination and

pretty soon, keying your ads will be a normal part of your life.

Be sure and keep track (on your Record Sheet) of how many responses you

receive from each publication. After 3 months, look over your Record Sheet

and get rid of the publications that didn't do well. You'll go broke if you

spend $10 per month advertising a 2-inch ad if you only receive $1 back in

orders. After awhile you'll be able to see where it pays you to advertise

your particular product and then you can send in larger ads to those

publications. Never stop using this method and you'll never stop getting

orders in your mailbox. It's a win-win situation for everybody!

To download your free e-book The Greatest Marketing Secret of The Ages GO TO

http://www.firsttimepublishing.com/Marketing.html