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Results! Michele PW (Michele Pariza Wacek) Publisher <newsletters@michelepw.com> http://www.michelepw.com January 22, 2008; Vol. 3, Issue 1 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> THIS ISSUE: Small Business Marketing -- Business Lessons Learned in Cabo <><><><><><><><><><><><><><><><><><><><><><><><><><><><> You've received this e-newsletter because you've SUBSCRIBED to it. To be removed from my list, please see the END of this e-mail. Please pass on this issue to friends and associates -- just keep the entire message intact. Need an article for your Web site or e-newsletter? Why not use one of mine? Just keep the copyright/author information intact. You can find articles at http://www.michelepw.com/articles.html. I post new articles each month so keep coming back. AOL Users: Please add me to your address book so you'll continue receiving future issues. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> CONTENTS: 1) Note from Michele 2) Barks from Nick 3) Main Article -- Small Business Marketing -- Business Lessons Learned in Cabo 4) Recommended Resource -- 2 Fabulous Resources 5) About Michele PW <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 1) NOTE FROM MICHELE --------------------------------------------------------- Dear Readers, It's only 2 weeks into 2008 and I'm already getting behind in my blog entries! I can't believe everything that's happened. If the rest of the year is like this, it's going to be a busy one. First off, last week was my birthday. As part of my birthday celebration, we went and saw the Blue Man Group. Not only did I meet them but I got one to actually talk to me! (For those who don't know who the Blue Man Group is, part of their act is they don't speak.) You can read all about it and see photos (including me getting a blue birthday kiss) on my blog -- http://www.michelepw.com/blog (And, while you're on my blog, check out my entry on my Cabo trip.) Then, this weekend, I walked the half marathon in Phoenix. More on that coming in a few days. To Your Success, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist newsletters@michelepw.com www.MichelePW.com 877-754-3384 P.S. Want to listen to this week's article? Go here: http://www.michelepw.com/pwcast <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! http://www.michelepw.com/10easysteps.html <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> 2) BARKS FROM NICK Musings about business, marketing, copywriting and life from a border collie's perspective. (Nick is helping me out by writing a column each issue for my newsletter.) Ch^eck out Nick's blog at http://www.michelepw.com/nblog for past entries and other fun stuff. It was time for me to find the quails. Recently, I had decided to start asking around for a business coach. I realized I needed a business coach after losing my steam about creating a business. I had wanted to get the word out about obedience classes being for humans, not dogs. I thought dogs would be beating down the door to drag their humans to obedience classes. The little ground squirrel told me the quails might help me find a business coach, so I decided my next step would be to find the quails. "You don't really believe that," scoffed Maddie, my packmate. " A creature who helps other animals who aspire to do more than just survive from one day to the next. And the quails know about it? I'm not sure which is sillier, that there is such a creature or that only the quails know about it." I dropped my eats. "You think the ground squirrel was lying to me?" Maddie sighed and sat down. "Not intentionally. But maybe it wanted you to go away. Or maybe it was mistaken. Quails? Come on." I shook myself and stood up. "Well, it's worth a shot. It won't hurt to find one and ask." Wuff, Nick, the border collie <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 3) **MAIN ARTICLE** --------------------------------------------------------- Small Business Marketing -- 5 Business Lessons Learned in Cabo The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. The best case study took place on a snorkel cruise ship. We had already paid for the cruise, so they weren't trying to sell us anything. Instead crew members were trying to up their tips. Here are 5 things they did and what you can do in your own marketing to increase your sales: 1. They gave great service. I must say in Cabo, I really didn't have any bad service and this ship wasn't the exception. Crew members offered you a drink as you got on board and they were always circulating the boat, collecting empty glasses and plates and asking if you wanted a refill. I know, this one sounds like a no-brainer. So why is it that so many businesses DON'T do it? Take a hard look at the service you provide your customers and see if it really is as good as it could be. 2. They were entertaining. On the ride back after snorkeling, 3 of the crew members (the fourth was driving the boat) put on a show. They dressed up in costumes, provided upside down shot (you're probably better off if you don't know what these are) and danced for us. People want to be entertained, especially in your marketing. The very worst thing you can be is boring. When you're boring, people turn you off. Once that happens, you're done. You can't sell anyone anything if they've stopped paying attention to you. And the more entertaining you are, the more they'll listen to you and the more they'll buy from you. 3. They asked for the sale. In America, crew members probably would have put the tip jar on a table so you could drop something in on your way off the boat. Maybe they would have put a cute sign on it encouraging you to tip. Not here. First, crew members announced that if you had a good time, you should thank them by giving them a tip. Then they passed the jar around. Actually, they did more then pass the jar around, they walked around themselves and stood in front of you with it. Now THAT'S asking for the sale! How many times do you put the tip jar on the table and hope for the best? For the greatest results, you have to make it clear what you want your prospects to do next. 4. They used social proof. While they stood there with the tip jar, they also had a running commentary about how much people were putting in (and they did it with a mike on so everyone on the ship could hear). So you would hear things like: "Come on, that's the best you can do? What are you cheap?" You get the picture. Talk about shaming people to give you more money. (I know we probably put more in then we would have without those comments.) Now, while I wouldn't necessarily recommend shaming your prospects into giving you money, using social proof is always a good idea. How I would do it is by showing your prospects how many other people are doing business with you. If you have a lot of customers and you tell your prospects that, it adds to your credibility (People want to do business with successful, busy people. If you're not busy, there's always that niggling worry in the back of your prospects' heads that perhaps you don't know what you're doing.) 5. They make it easy to tip. Dollars, pesos, whatever, they'll take it. They make it easy to tip because they'll accept what you have. I'm always amazed at how difficult it is to do business with some people. They'll only take checks or they'll only take Paypal. When you limit the ways people can give you money, you WILL limit your sales. Make it easy for people to do business with you and you remove one more reason for them to say "no." <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 4) RECOMMENDED RESOURCE -- 2 Fabulous Resources --------------------------------------------------------- Are you ready for 2008 to the best year ever? It can with the Transform Your Fear Into POWER audio program. Learn how to break through fear and have anything you want! http://tinyurl.com/37dwsx Social Media Telesummit -- I'm part of an extraordinary group of social media experts presenting at this first-ever online social media extravaganza hosted by podcasting queen, Leesa Barnes. My topic: Ways to Use Social Media to Find Your Next Joint Venture to Drive Traffic, Create Products and Make More Money. More info coming soon! <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 5) ABOUT MICHELE PW ---------------------------------------------------------- Michele PW specializes in providing creative marketing and copywriting solutions for businesses of all kinds and all sizes. I can help you: * Find your target market. * Create the kind of creative marketing that moves your target market to act. * Craft messages that stand out from the crowd, so your customers not only read them but act upon them. For more information about my services, including test^imonials and samples of my work, please visit my Web site at http://www.michelepw.com. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> Your feedback is always welcome and appreciated! Write me at <newsletters@michelepw.com. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> PLEASE FORWARD THIS PUBLICATION to your friends and colleagues. And invite them to subscribe as well: http://www.michelepw.com/newsletter.html <><><><><><><>><><><><><><><><><><><><><><><><><><><><><> Michele PW respects your privacy and DOES NOT give out or sell subscribers' names and/or e-mail addresses. (c) 2008 Michele Pariza Wacek, Creative Concepts and Copywriting LLC PO Box 10430 Prescott, AZ 86304 877-754-3384 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> To SUBSCRIBE, visit: http://www.michelepw.com/newsletter.html or you can send an e-mail to <newsletters@michelepw.com> This email has been sent to you because you've signed up.If you wish to unsubscribe, please click here: http://www.michelepw.com/cgi/nsunsignup.php?email=55251@zinester.com&tag=1201061883 |
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| << January06, 2008 - 3 Things You Should Do To Say Good-Bye To 2007 and Hello To 2008 |
January29, 2008 - Blog: PW and the half marathon >> |
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