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Results! Michele PW (Michele Pariza Wacek) Publisher <newsletters@michelepw.com> http://www.michelepw.com February 4, 2008; Vol. 3, Issue 2 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> THIS ISSUE: 3 Ways to Overcome Marketing Overwhelm <><><><><><><><><><><><><><><><><><><><><><><><><><><><> You've received this e-newsletter because you've SUBSCRIBED to it. To be removed from my list, please see the END of this e-mail. Please pass on this issue to friends and associates -- just keep the entire message intact. Need an article for your Web site or e-newsletter? Why not use one of mine? Just keep the copyright/author information intact. You can find articles at http://www.michelepw.com/articles.html. I post new articles each month so keep coming back. AOL Users: Please add me to your address book so you'll continue receiving future issues. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> CONTENTS: 1) Note from Michele 2) Barks from Nick 3) Main Article -- 3 Ways to Overcome Marketing Overwhelm 4) Recommended Resource -- 2 Fabulous Resources 5) About Michele PW <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 1) NOTE FROM MICHELE --------------------------------------------------------- Dear Readers, Lots going on. First, I want to invite everyone to be my friend on Facebook. Although I've had an account for a few months now, it was only these past couple of weeks I've gotten it in much better shape. And, while I'm at it, I'd love to be your friend on MySpace and LinkedIn. Here are the urls: MySpace -- http://www.MySpace.com/michelepw Facebook -- http://www.profile.to/michelepw LinkedIn -- http://www.linkedin.com/in/michelepw Social networking isn't going away and getting your profiles up and going on these sites is CRUCIAL to succeeding in the future. I'll have more about why this is coming very soon. Now, a lot of you may be stressing about this. You might be thinking "I barely have time to get my work done, how am I going to squeeze social networking into my to-do list?" Well, that's what I'm covering in my next two articles, which are all about how to get over marketing overwhelm. Lastly, I want to give a plug for my pal Nancy Marmolejo of Viva Visibility and her new visibility program. This is truly a one-of-a-kind awesome program. I've known Nancy for years, before she was the visibility queen, and the thing that always stood out about her was this uncanny knack to get a ton of publicity for herself. And not just any publicity but really big publicity, like in Redbook. In fact, I think it was in one of our mastermind meetings where we told her she should think about bottling this knack and teaching other entrepreneurs. And that's exactly what she's done with her new program Spotlight U. It's a very hands on coaching program where she walks you through how to get visibility for yourself and turn yourself into an expert (and be able to make more money to boot). Here's the link if you want to check it out, http://www.michelepw.com/spotlightu To Your Success, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist newsletters@michelepw.com www.MichelePW.com 877-754-3384 P.S. Want to listen to this week's article? Go here: http://www.michelepw.com/pwcast <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! http://www.michelepw.com/10easysteps.html <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> 2) BARKS FROM NICK Musings about business, marketing, copywriting and life from a border collie's perspective. (Nick is helping me out by writing a column each issue for my newsletter.) Ch^eck out Nick's blog at http://www.michelepw.com/nblog for past entries and other fun stuff. Although it was easy for me to find the quails, it wasn't so easy to get them to talk to me. Recently, I had decided to start asking around for a business coach. I realized I needed a business coach after losing my steam about creating a business. I had wanted to get the word out about obedience classes being for humans, not dogs. I thought dogs would be beating down the door to drag their humans to obedience classes. The little ground squirrel told me the quails might help me find a business coach, so I decided my next step would be to find the quails. I found them easily enough but getting them to talk to me was another matter. They like to hang out in the back of the yard in the weeds. "Hey," the mother quail squawked when I came running up. She gathered her chicks up and hustled them away, the weeds rustling behind her. "No, wait," I called back. "I just have a question." "No questions, gotta go," mother quail said, fluttering her wings as she hurried away. "It's about your business coach," I yelled, but she was already disappearing down the rocks. I guess I need a better strategy to approach her. Wuff, Nick, the border collie <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 3) **MAIN ARTICLE** --------------------------------------------------------- 3 Ways to Overcome Marketing Overwhelm If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more then a simple like or dislike of marketing, it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in? So, instead, you end up not doing anything...until you run out of work that is. Then you desperately race around, trying to cram as much marketing as possible into as short amount of time as possible to try and ramp up your business. Business picks up, you stop marketing again. As I'm sure you already know, this isn't a great way to grow a business on any level. But what do you do? You're already overwhelmed with everything you have to do in your business, not to mention everything you have to do in your life, so how can you possibly fit marketing into that? Never fear, that's what the below 3 tips are designed to do, get you out of marketing overwhelm and into marketing superstar. 1. Make marketing a priority. Okay, don't stop reading yet. This one might be tough to swallow but it has to be said. Marketing your business HAS to be a priority. If it's not, then you will doom yourself to a "feast or famine" business model (where you oscillate between too many and too few clients, and because you're in a constant roller coaster, you can never get enough traction to actually start growing your business). But, I can hear you say, my priority needs to be on getting the work done. That's what my clients are paying me for, and because they're paying, then they have to be my top priority. My response to that is well, not exactly. You're right, you need to get the work done, and do a good job, or you're going to run out of income pretty quickly. But, if you trade doing the client work over marketing, then you're never going to get ahead. (And, to be honest, it's not fair to your clients either to have you constantly stressed about your business because you don't know what's in the pipeline. You owe it to yourself AND your clients to have a successful, thriving business.) You need to have the mindset that marketing your business is JUST as important as doing the client work. Without the marketing, you WILL always struggle. However, with that said, there's no need to panic because... 2. You don't have to do it all alone. There's no law that says just because marketing is a priority means you need to do everything yourself. You can (and should) build a team. In fact, I would go one step further and tell you your team can ALSO help you with client work or admin work or just about anything. Now with marketing, as with anything, there will probably be tasks you need to do yourself. But there will be many tasks you can easily outsource. The trick is to figure out what tasks you really need to do (and make time to do them) then outsource the rest. But, I can hear you saying, what if I don't have the cash flow to outsource? See, that's the beauty of outsourcing marketing. There's a very clear ROI. So let's say one new client is worth $500 a month. Do you think regular marketing will bring you at least one new client? Of course. So maybe you set aside $250 a month for a virtual assistant to help you with some marketing tasks, knowing one new client will more than pay for your VA and any more clients above and beyond will be gravy. (If you need help with marketing strategy to know what to outsource, drop me an email. I create marketing strategies for my clients, as well as do the work for them.) 3. Start small. This is what I did in my own business. You'll notice I have a lot of marketing tasks going on right now -- I have my newsletter, I blog, I podcast, I'm on social networking sites, I'm doing direct mail. I didn't wake up one morning and say "I'm going to start everything today." No, I did things one at a time. I started with my newsletter, then I added blogging, then podcasting, then social networking, etc. After I mastered one task, I went on to add another. So my marketing wouldn't seem so overwhelming to me. But remember, the biggest thing is to actually DO something. Start taking some action in your marketing, and the rest of the pieces should start to fall into place. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 4) RECOMMENDED RESOURCE -- 2 Fabulous Resources --------------------------------------------------------- Nancy Marmolejo's, Viva Visibility, new visibility program Spotlight U. You only have until Feb 10 to get in on this amazing program, here's the link to learn more: http://www.michelepw.com/spotlightu Social Media Telesummit -- I'm part of an extraordinary group of social media experts presenting at this first-ever online social media extravaganza hosted by podcasting queen, Leesa Barnes. My topic: Ways to Use Social Media to Find Your Next Joint Venture to Drive Traffic, Create Products and Make More Money. Here's the link to find out more: http://www.michelepw.com/smt <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 5) ABOUT MICHELE PW ---------------------------------------------------------- Imagine: Your potential customers transforming into actual customers??¦all without you lifting a finger. Sound too good to be true? It??™s not...when you hire Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist. What Michele specializes in is writing copy and creating marketing campaigns that gets people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, Michele has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers. She also specializes in warm Web 2.0 traffic strategies that will bring a flood of hungry visitors to your Web site who want to buy exactly what you sell! Whether it??™s online or offline you need, Michele PW knows how to Rev Up Your Results! <><><><><><><><><><><><><><><><><><><><><><><><><><><><> Your feedback is always welcome and appreciated! Write me at <newsletters@michelepw.com. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> PLEASE FORWARD THIS PUBLICATION to your friends and colleagues. And invite them to subscribe as well: http://www.michelepw.com/newsletter.html <><><><><><><>><><><><><><><><><><><><><><><><><><><><><> Michele PW respects your privacy and DOES NOT give out or sell subscribers' names and/or e-mail addresses. (c) 2008 Michele Pariza Wacek, Creative Concepts and Copywriting LLC PO Box 10430 Prescott, AZ 86304 877-754-3384 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> To SUBSCRIBE, visit: http://www.michelepw.com/newsletter.html or you can send an e-mail to <newsletters@michelepw.com> This email has been sent to you because you've signed up.If you wish to unsubscribe, please click here: http://www.michelepw.com/cgi/nsunsignup.php?email=55251@zinester.com&tag=1202364199 |
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February15, 2008 - Why wouldn?t you want traffic >> |
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