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Results! Michele PW (Michele Pariza Wacek) Publisher <newsletters@michelepw.com> http://www.michelepw.com March 6, 2008; Vol. 3, Issue 3 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> THIS ISSUE: 5 Ways to Overcome Marketing Overwhelm <><><><><><><><><><><><><><><><><><><><><><><><><><><><> You've received this e-newsletter because you've SUBSCRIBED to it. To be removed from my list, please see the END of this e-mail. Please pass on this issue to friends and associates -- just keep the entire message intact. Need an article for your Web site or e-newsletter? Why not use one of mine? Just keep the copyright/author information intact. You can find articles at http://www.michelepw.com/articles.html. I post new articles each month so keep coming back. AOL Users: Please add me to your address book so you'll continue receiving future issues. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> CONTENTS: 1) Note from PW 2) Barks from Nick 3) Main Article -- 5 Ways to Overcome Social Networking Overwhelm 4) Recommended Resource -- National Be Heard Day 5) About Michele PW <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 1) NOTE FROM PW --------------------------------------------------------- Dear Readers, It's March, and that means I'm getting ready for my own version of March Madness (and no, it has nothing to do with College Basketball, although it's nice that the Wisconsin Badgers will be participating). For whatever reason, I end up doing a bunch of traveling in March and April. This year, I'm leaving today for San Francisco for an event put on by my friend and client Alex Mandossian. Then, in a couple of weeks, it's off to Utah for a couple of speaking gigs and then a drive to Tucson for a couple of days spent with my good friend, coach and client Kendall SummerHawk. Best yet, it will be ALL about me! I can't wait (I spend so much time and energy solving my clients' problems it will be pure bliss to focus just on me for a couple of days.) Thanks to all who participated in the Kaching Traffic contest, we've had some fabulous entries. There's still time if you want to toss your hat in the ring. Prizes will be awarded! http://www.kachingtraffic.com/blog To Your Success, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist newsletters@michelepw.com www.MichelePW.com 877-754-3384 P.S. Want to listen to this week's article? Go here: http://www.michelepw.com/pwcast <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! http://www.michelepw.com/10easysteps.html <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> 2) BARKS FROM NICK Musings about business, marketing, copywriting and life from a border collie's perspective. (Nick is helping me out by writing a column each issue for my newsletter.) Ch^eck out Nick's blog at http://www.michelepw.com/nblog for past entries and other fun stuff. Although it was easy for me to find the quails, it wasn't so easy to get them to talk to me. Recently, I had decided to start asking around for a business coach. I realized I needed a business coach after losing my steam about creating a business. I had wanted to get the word out about obedience classes being for humans, not dogs. I thought dogs would be beating down the door to drag their humans to obedience classes. The little ground squirrel told me the quails might help me find a business coach, so I decided my next step would be to find the quails. I found them easily enough but getting them to talk to me was another matter. They like to hang out in the back of the yard in the weeds. "Hey," the mother quail squawked when I came running up. She gathered her chicks up and hustled them away, the weeds rustling behind her. "No, wait," I called back. "I just have a question." "No questions, gotta go," mother quail said, fluttering her wings as she hurried away. "It's about your business coach," I yelled, but she was already disappearing down the rocks. I guess I need a better strategy to approach her. Wuff, Nick, the border collie <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 3) **MAIN ARTICLE** --------------------------------------------------------- 5 Ways to Overcome Social Networking Overwhelm Unless you've been living under a rock, I'm sure you've heard something about the whole social networking craze. Myspace, Facebook, YouTube, Twitter, Digg and so on. And as a busy entrepreneur, you've probably been wringing your hands trying to figure out how to work social networking tasks onto your already overcrowded to-do list. Well, you're in luck. Here are 5 strategies to successfully add social networking into your day and start reaping the benefits. 1. Make social networking a priority. Social networking CAN make a difference in your business. It can help you develop leads, turn prospects into paying customers, increase your sales and grow your business. BUT, you got to work it if you want to see the results. Rather then looking at social networking as a burden or a "should" in your life, look at it as an opportunity. This is an opportunity to build relationships and make a difference in people's lives. If you look at it that way, it might make it easier to spend the few hours a week growing your social networking network. 2. Block out time each week. I know, I know. You already have too much to do. But do your best. Even if it's only an hour or two a week, that's still better then nothing. Just block out what you can, even if it doesn't feel like very much, and do something. 3. Use the 80/20 rule. If you only have one or two hours a week, then it's REALLY important to make sure you're spending your time wisely. Surfing different MySpace pages or spending hours watching YouTube videos is NOT a good use of that time. So take a few moments and put together a plan on what exactly you want your end results to be, then make sure you're doing the right tasks to get that result. In addition, don't try to be everything to everyone. You don??™t have to be on every social networking site on the Internet. In fact, it's better if you aren't. After all, remember it's about building relationships. You simply don't have the time to build relationships on dozens or hundreds of social networking sites. It's better to pick a handful (or even one or two) and just focus on them (hence the 80/20 rule, spend 80% of your time on a couple, then 20% on the rest). Overall you'll get better results. 4. You don't have to do it alone. There's no reason to think you have to do all the social networking tasks yourself. You can hire someone to help you. You see, there are certain things you MUST do as part of social networking (for instance, answering personal messages or emails that are clearly meant for you). But there ARE tasks that don't require your personal touch. So if you hire someone to do those other tasks, now you can focus your time on what you need to be doing. So you'll get more done in the social networking world, and you'll start to reap the benefits faster. 5. Give yourself a break. Rome wasn't built in a day and neither will your social networking empire be. Know it's going to take at least a few months to get yourself established and start seeing results. Above all, the worst thing you can do is not do anything. If you only have a couple of hours and you aren't in a position to hire someone, that's fine. Spend a couple of hours and get your profile up. At least get started and get some momentum. Eventually, as you start seeing results, it will be easier for you to justify carving out more time and/or hire someone to help you out. And then you'll REALLY be able to see your social networking commitment take off! <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 4) RECOMMENDED RESOURCE -- National Be Heard Day --------------------------------------------------------- What?!? You don??™t recall this holiday being on your calendar? Publicity pro Shannon Cherry of Be Heard Solutions established National Be Heard Day on March 7. She created it to help entrepreneurs ??“ like you - to find their voice, tell their story and be heard by using low-cost marketing tactics to promote their businesses. National Be Heard Day is recognized in Chase??™s Calendar of Events, has been recognized in New York State, and has gotten amazing media coverage including being featured by the Associated Press. But what makes Be Heard Day so wonderful is that each year Shannon has given away free tools to help entrepreneur to be heard. And this year, Shannon has opened the floodgates and gotten 17 other respected marketers and organizations to give away additional free tools to help you be heard. (Including a gift from yours truly.) I'll be sending you the link so you can collect your goodies in a few days. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 5) ABOUT MICHELE PW ---------------------------------------------------------- Imagine: Your potential customers transforming into actual customers??¦all without you lifting a finger. Sound too good to be true? It??™s not...when you hire Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist. What Michele specializes in is writing copy and creating marketing campaigns that gets people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, Michele has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers. She also specializes in warm Web 2.0 traffic strategies that will bring a flood of hungry visitors to your Web site who want to buy exactly what you sell! Whether it??™s online or offline you need, Michele PW knows how to Rev Up Your Results! <><><><><><><><><><><><><><><><><><><><><><><><><><><><> Your feedback is always welcome and appreciated! Write me at <newsletters@michelepw.com. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> PLEASE FORWARD THIS PUBLICATION to your friends and colleagues. And invite them to subscribe as well: http://www.michelepw.com/newsletter.html <><><><><><><>><><><><><><><><><><><><><><><><><><><><><> Michele PW respects your privacy and DOES NOT give out or sell subscribers' names and/or e-mail addresses. (c) 2008 Michele Pariza Wacek, Creative Concepts and Copywriting LLC PO Box 10430 Prescott, AZ 86304 877-754-3384 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> To SUBSCRIBE, visit: http://www.michelepw.com/newsletter.html or you can send an e-mail to <newsletters@michelepw.com> This email has been sent to you because you've signed up.If you wish to unsubscribe, please click here: http://www.michelepw.com/cgi/nsunsignup.php?email=55251@zinester.com&tag=1204815734 |
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March08, 2008 - National Be Heard Day is here! >> |
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