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Results! Michele PW (Michele Pariza Wacek) Publisher <newsletters@michelepw.com> http://www.michelepw.com May 4, 2008; Vol. 3, Issue 4 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> THIS ISSUE: Are You Choosing to Succeed or Fail? <><><><><><><><><><><><><><><><><><><><><><><><><><><><> You've received this e-newsletter because you've SUBSCRIBED to it. To be removed from my list, please see the END of this e-mail. Please pass on this issue to friends and associates -- just keep the entire message intact. Need an article for your Web site or e-newsletter? Why not use one of mine? Just keep the copyright/author information intact. You can find articles at http://www.michelepw.com/articles.html. I post new articles each month so keep coming back. AOL Users: Please add me to your address book so you'll continue receiving future issues. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> CONTENTS: 1) Note from PW 2) Barks from Nick 3) Main Article -- Are You Choosing to Succeed or Fail? 4) Recommended Resource -- Women's Business Empowerment Seminar 5) About Michele PW <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 1) NOTE FROM PW --------------------------------------------------------- Dear Readers, Whew! What a wild couple of months. Between my business growing like gangbusters and all the traveling, it was equally exciting and challenging. Anyway, I'm enjoying a few well-earned days off. First, I walked part of the Whiskey Row Marathon on Saturday (in record time I might add, my friend made me jog most of it with her, I'm pretty sore today). Tomorrow it's off to Laughlin, NV, for a couple of days with hubby to meet my 93-year-old grandpa and his girlfriend (who is 20 years younger!) Grandpa is quite the character as you can imagine. I'm really looking forward to it -- a little time to recharge my batteries. To Your Success, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist newsletters@michelepw.com www.MichelePW.com 877-754-3384 <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! http://www.michelepw.com/10easysteps.html <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> 2) BARKS FROM NICK Musings about business, marketing, copywriting and life from a border collie's perspective. (Nick is helping me out by writing a column each issue for my newsletter.) Check out Nick's blog at http://www.michelepw.com/nblog for past entries and other fun stuff. "How do I approach the quails?" I asked my friend Ralph. Recently, I had decided to start asking around for a business coach. I realized I needed a business coach after losing my steam about creating a business. I had wanted to get the word out about obedience classes being for humans, not dogs. I thought dogs would be beating down the door to drag their humans to obedience classes. The little ground squirrel told me the quails might help me find a business coach, so I decided my next step would be to find the quails. I found them okay but talking to them was another story. They ran off before I could say anything. "It sounds like you scared them," Ralph said. Ralph is my outdoor friend. I don't know what type of animal he is, I can only see his eyes. "I wasn??™t trying to scare them," I said. "I only wanted to ask a question." Ralph slowly blinked his eyes. "Maybe they don't want to answer questions." "But it's just a little question," I said. "I don't know if that matters," Ralph said. "A question is a question." I put my head down and signed. Why is this so difficult? Wuff, Nick, the border collie <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 3) **MAIN ARTICLE** --------------------------------------------------------- Are You Choosing to Succeed or Fail? Recently I was watching the movie Back To The Future. That's the one with Michael J. Fox and Christopher Lloyd where Fox goes back in time and meets his parents when they were in high school. During the course of the movie, his father ends up standing up for himself, which he had never done before, and when Fox returns to the present time, his entire family is in a completely different place. So it got me thinking. One act completely transforms a life. Now, I realize this is the movies and life isn't nearly so clear cut, but the truth of the matter is we ARE the results of the choices we make. And our life right now is the end result of the choices we made yesterday. And what our life is tomorrow is the result of what we're choosing to do today. What choices are you making right now? Are they choices that are going to propel your life and business forward? Or are they going to keep you stuck in the same place (or worse, moving backwards.) Many of my clients come to me because they aren't seeing the results in their business they want to see. They aren't making the kind of money they want to be making, they don't have the quality or quantity of customers they want to have. They want their business to be different. But yet... They continue to make the same choices they always made, which got them the results they're seeing right now. And chances are, those choices include choosing NOT to do much marketing. If you want to be making more money, then there's no substitution. You have to make marketing a priority. I wish I could tell you something simpler. That there was a magic pill or a Web site you could go to and sign up and voila -- all your problems would be solved. Alas, as is most things in life, that's not the case. As a marketing and copywriting strategist, I'm in a unique situation of not only getting to know some of the top entrepreneurs out there but also working with them intimately. And I've gotten a glimpse of not only how they've structured their successful businesses but what they do to build and maintain that success. And, for the most part, what I've seen is an emphasis on the basics. Including consistently marketing, day in and day out. Nothing sexy, nothing earth shattering. Just an emphasis on marketing on a regular basis, whether they feel like doing it or not. However, many entrepreneurs don??™t really know where to start when it comes to marketing. With that in mind, I've decided to begin an article series that will teach those marketing basics, including action steps, so you can immediately start putting them to work into your own business. But remember, those are the tactics. And while tactics are important, they alone aren't going to turn your business around. Why? Because if you don't make the choice to use them and implement them on a regular basis, nothing is going to change in your business. So, I'd like to encourage all of you to take a few moments over the next few days to take a good, hard look at your choices. Are you making the choices that are going to result in the business you've always wanted? Or are you making the choices that are going to keep you stuck or, worse, going backwards? And, if you're in the second group, my next challenge for you is to see if you can start making different choices. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 4) RECOMMENDED RESOURCE -- Women's Business Empowerment Summit --------------------------------------------------------- If you haven't yet been to Lynn Pierce's Women's Business Empowerment Summit, then you are in for a real treat. This year, I'm one of the speakers, and if you sign up through my affiliate link I'll treat you to a private VIP lunch with me! I'll be sending the link to sign up shortly. (And yes, men can come too!) <><><><><><><><><><><><><><><><><><><><><><><><><><><><> 5) ABOUT MICHELE PW ---------------------------------------------------------- Imagine: Your potential customers transforming into actual customers??¦all without you lifting a finger. Sound too good to be true? It??™s not...when you hire Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist. What Michele specializes in is writing copy and creating marketing campaigns that gets people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, Michele has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers. She also specializes in warm Web 2.0 traffic strategies that will bring a flood of hungry visitors to your Web site who want to buy exactly what you sell! Whether it??™s online or offline you need, Michele PW knows how to Rev Up Your Results! <><><><><><><><><><><><><><><><><><><><><><><><><><><><> Your feedback is always welcome and appreciated! Write me at <newsletters@michelepw.com. <><><><><><><><><><><><><><><><><><><><><><><><><><><><> PLEASE FORWARD THIS PUBLICATION to your friends and colleagues. And invite them to subscribe as well: http://www.michelepw.com/newsletter.html <><><><><><><>><><><><><><><><><><><><><><><><><><><><><> Michele PW respects your privacy and DOES NOT give out or sell subscribers' names and/or e-mail addresses. (c) 2008 Michele Pariza Wacek, Creative Concepts and Copywriting LLC PO Box 10430 Prescott, AZ 86304 877-754-3384 <><><><><><><><><><><><><><><><><><><><><><><><><><><><> To SUBSCRIBE, visit: http://www.michelepw.com/newsletter.html or you can send an e-mail to <newsletters@michelepw.com> This email has been sent to you because you've signed up.If you wish to unsubscribe, please click here: http://www.michelepw.com/cgi/nsunsignup.php?email=55251@zinester.com&tag=1209964350 |
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| << April11, 2008 - What I learned from Gene Simmons |
May13, 2008 - Cheesy t-shirts and your biz >> |
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