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Subject: Lifepluzezine Admistress Column: - April03, 2007



Greetings Loyal Subscribers,

Please may I invite You to read this weeks
edition of the Admistress Column..........
which is guaranteed to have informative info.

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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Copyright © AdMistress 2007

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Ads with Attitude
AdMistress Competitions!
ASK THE ADMISTRESS - CLUES 4 SUCCESS
De-Mystifying Bounces
Clue # - 315
Circular Marketing Column Supporting Ezines

=====================================

AdMistress SALUTES All Circle Ezines and
Applauds our 2 Featured Biz Whiz kids!

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Ads with Attitude

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Biz Whiz Kid # 2 - Chrisoulla

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AdMistress Competitions!

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ASK THE ADMISTRESS - CLUES 4 SUCCESS
De-Mystifying Bounces
Copyright © AdMistress 2007

============

Do you have an email list you send mailings to regularly? Do
you know how many of your emails get through to your
recipients?


You probably get a few bounces now and again - the bigger
your list is, the more bounces you will get. But do you know
WHY those emails bounced?


When an email bounces, for whatever reason, you get a
message along with an error code telling you why the email
failed to reach the recipient.  Have you ever examined one
of these messages carefully - there's a lot of information
there, but it's not always easy to decipher!


There are two types of bounces, synchronous and asynchronous.
Synchronous bounces happen straight away and asynchronous
bounces are delayed by a few hours or even a few days. But
the messages you receive with each bounce vary greatly
depending on the mail server sending the message to you and
also the bounce category, ie whether they are hard bounces
or soft bounces.


Hard bounces are permanent. They can be caused by invalid
email addresses (maybe a typo, a fake username or the
domain might not exist. These are typically identified by
a 3 digit number beginning with a '5' eg '550'.


Soft bounces mean there is a temporary failure. The email is
recognized by the recipient's mail server but is returned
due to situations such as the recipient's mailbox being full
or if the email account has been abandoned. These bounces
are typically identified by a 3 digit code beginning with a
'4' eg '421'.


Bounce messages are inconsistent, so don't delete what
appear to be hard bounces before retrying them at least
once.


It takes time and effort to analyze your bounces but it will
help to keep your list clean. With all the filtering and
blocking going on, getting legitimate emails through is
becoming harder and harder, so spend some time on list
maintenance.

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Clue # 315 - Make sure you have a bounce handling strategy.

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The links of our 26 "We Publish for Profit"

Circular Marketing Column Ezines can be found at:
http://www.admistress.com/ezines.html

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AdMistress is Accepting a LIMITED Number of New Ezine
Publishers. IF you're good enough to qualify, better
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This Column is brought to you by AMA Advertising and
The Circle of Ezines Syndication Network.

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Lifepluzezine
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Payment thru PayPal email
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