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Subject: Lifepluzezine Sassy Ads Reporter: - July12, 2007



Greetings Loyal Subscribers,

Welcome to this weeks Lifepluzezine Sassy
Ads Reporter..............................

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Issue # 273 July 12th 2007


Now Going Out To Over 160,000 Readers Each Week!


This ezine can also be read online at
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You are receiving this notification because you, someone you
know or someone you don't know, subscribed you to our
mailing list. This Newsletter is 100% Opt In Only! Easy
removal instructions can be found at the end of this email.


===============================

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==============================

In This Weeks Issue

=========================

1. Sassy Ads 97 Buck Ads
2. FTC Friendly Ad Tips
3. Weekly Contest Winner
4. Weekly Competition
5. Place Your FREE Weekly Ad
6. Thought Of The Day

===============================

2. FTC Friendly Ad Tips.

       Powered By The AMA Circle Of Ezines
           http://www.admistress.com


=================

Evaluating Proximity in the Context of a Web Page


Some disclosures must be made when an ad contains a certain
claim (often referred to as a "triggering claim").


On a Web page, the disclosure is more likely to be effective
if consumers view the claim and disclosure together on the
same screen.



Example 1


Even if a disclosure is not tied to a particular word or
phrase, it is more likely that consumers will notice it if
it is placed next to the information, product, or service to
which it relates.


In some circumstances, it may be difficult to ensure that a
disclosure appears on the "same screen" as a claim or
product information. Some disclosures are long and difficult
 to place next to the claims they qualify. In addition,
computers and other information "appliances" have varying
screen sizes that display Web sites differently.


In these situations, consumers may need to scroll to view a
disclosure. If scrolling is necessary, advertisers should
ask whether consumers are likely to do it. If consumers
don't scroll, they may miss important qualifying information
and be misled.


In these circumstances, advertisers are advised to use text
or visual cues to encourage consumers to scroll.


Text prompts can indicate that more information is available.
An explicit instruction like "see below for important
information on diamond weights" will alert consumers to
scroll and look for the information.


The text prompt should be tied to the disclosure that it
refers to. General or vague statements, such as "see below
for details," provide no indication about the subject matter
or importance of the information that consumers will find
and are not adequate cues.


The visual design of the page also could help alert
consumers to the availability of more information. For
example, text that clearly continues below the screen,
whether spread over an entire page or in a column, would
indicate that the reader needs to scroll for additional
information.


Example 2


Advertisers should consider how the Web page is displayed
by the default Web browser setting for which the ad is
designed, as well as for different display options.


A scroll bar on the side of a computer screen is not a
sufficiently effective visual cue. Although the scroll bar
may indicate to some consumers that they have not reached
the end of a page, many consumers may not look at the scroll
bar. In fact, some consumers access the Internet with
devices that don't display a scroll bar.


Avoid Web page formats that discourage scrolling.


The design of some pages might indicate that there is no
more information on the page and no need to continue
scrolling. If the text ends before the bottom of the screen
or readers see several inches of blank space, chances are
they will stop scrolling and miss the disclosure.


Example 3


In addition, if there is a lot of unrelated information -
either words or graphics - separating a claim and a
disclosure, even a consumer who is prompted to scroll might
miss the disclosure or not relate it to a distant claim
they've already read.


...


Source: http://www.ftc.gov


============================

3. Competition Results

         Is YOUR Name Here?

============================

AdMistress So Low Ad Winner

       "Lloyd Holden" <lloyd_holden@...>


Full email address with-held for privacy reasons


Congratulations Lloyd, you have won for yourself an
AdMistress So Low ad, valued at $155


Please send me your ad up to 500 words long in the
BODY of an email to


mailto:webmaster@sassyads.com?subject=Sassy_Ads_Winner


Don't forget to include a killer headline either. Research
has shown that the headline is the most important part of
any ad campaign.


To those that missed out better luck next time.


=============================

4. Contest Notice!

CLick & Win!

** NO purchase or payment is required to win **

============================

Every Issue has a WINNER!!


Win an AdMistress So Low Ad valued at $155


Your ad will be sent out by ALL 9 AdMistress participating
ezines to OVER 211,000 subscribers.


To enter all you need to do is answer one simple question
about one of our sponsors, That's It!


The winner will be announced each week in the ezine.


Today's question is........


>> This total solution will allow you to leverage your time
and give you the tools you need to create ?


Send your answer to
competitions@sassyads.com


IMPORTANT: Please make sure you put the following in the
SUBJECT Line: "Sassy Weekly Comp"

-----------

AdMistress "Solo Ads" Competition!

** Weekly Prize Value = $460.00!
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===========================

5. FREE Weekly Advertising!

==================

As a subscriber to the Sassy Ads Reporter you will have
access to the 'members only' are of the Successful Marketing
Ezine, where you will be able to place a free weekly ad to
over 51,000 readers.


You will find the ad submission form at
http://www.successful-marketing.com/members


Username:  list
Password:  bandit


------------------

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===========================

6. Thought of the Day!

===================

The biggest gap in the world is between
"I Should" and "I Will"

============================

THANKS FOR READING!


Bill Vannot - Editor
webmaster@sassyads.com


Chrisoulla Nicolaou - FTC Ad Tips Copy Writer
babytalk@spidernet.com.cy


Dan Beal - FTC Ad Tips Researcher
support@danbeal.com


Sassy Ads Reporter & AdMistress
We Create Smiles - One Ad at a Time!!
http://www.sassyads.com


=======================

Disclaimer:


We have the right to refuse any ad that is not within the
FTC guidelines. We also advise you, to use due diligence
with all advertising offers. We do not endorse or
necessarily agree with the offers presented here.


The Sassy Ads Reporter and qualified associates do not make
any warranties, express or implied, regarding the use of the
links that we provide in our advertising. We don't guarantee
the accuracy, completion, usefulness or legality of any
advertisements, resources, information, products, services,
income processes or programs. All ads are subject to change
and all offers may end at anytime. You advertise at your own
risk. We disclaim any responsibility and/or all liability
arising out of, or relating to, any item listed in this
ezine, and/or websites.


We adhere to the policies, guidelines and laws of the Federal
Trade Commission ( www.ftc.gov ) and we comply with the
Childrens Privacy Act. You must be 18 years of age to
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your private information, therefore we cannot be held liable
for third party complaints. We do obtain permission based,
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got this email because you, someone you know or do NOT
know, subscribed you. Friendly unsubscribe directions are
in EVERY email. Our Code of Ethics insures that your
unsubscribe request will be promptly handled.

-----------------------------------------------------------

Kindest Regards from New Zealand
Steve Coffey Publisher Lifepluzezine
Fr*e Advertising to 200,000+....
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PS:
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email: lifepluz@hotmail.com
 
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