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Subject: Lifepluzezine Sassy Ads Reporter: - September21, 2007



Greetings Loyal Subscribers,

Please take this time to read this weeks edition
of the Lifepluzezine Sassy Ads Reporter.........

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The Sassy Ads Reporter is a proud member of the AdMistress
Circular Marketing Group and AdMistress Advertising.


Issue # 284 September 18th 2007


Now Going Out To Over 160,000 Readers Each Week!


This ezine can also be read online at
http://www.sassyads.com/ezine.html


You are receiving this notification because you, someone you
know or someone you don't know, subscribed you to our
mailing list. This Newsletter is 100% Opt In Only! Easy
removal instructions can be found at the end of this email.


===============================

1. Sassy Ads 97 Buck Ads

Full details on how to advertise in this Ezine can be found
online at: http://www.sassyads.com

=============

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==============================

In This Weeks Issue

=========================

1. Sassy Ads 97 Buck Ads
2. FTC Friendly Ad Tips
3. Weekly Contest Winner
4. Free Rebrandable eBooks
5. Weekly Competition
6. Place Your FREE Weekly Ad
7. Thought Of The Day

===============================

2. FTC Friendly Ad Tips.

       Powered By The AMA Circle Of Ezines
           http://www.admistress.com


=================

FTC Warning to Mortgage Advertisers and Media


The Federal Trade Commission is warning mortgage brokers and
lenders, and media outlets that carry their advertisements
for home mortgages, that some of the advertising claims
currently appearing in Web sites, newspapers, magazines,
direct mail, and unsolicited e-mail and faxes may violate
federal law.


"Many mortgage advertisers are making potentially deceptive
claims about incredibly low rates and payments, without
telling consumers the whole story - for example, that these
low rates and payments apply for a short period only and can
go up substantially after the loan's introductory period,"
said Lydia Parnes, Director of the FTC's Bureau of Consumer
Protection. "Home ownership is the American dream, but it
can become a nightmare for consumers who don't have the
information they need to understand the terms of their
mortgage."


In warning letters, the agency is advising more than 200
advertisers and media outlets that some mortgage ads are
potentially deceptive or in violation of the Truth in
Lending Act. The ads, including some in Spanish, were
identified in June during a nationwide review focused on
claims for very low monthly payment amounts or interest
rates, without adequate disclosure of other important loan
terms. For example, some ads touted rates as low as "1%"
but failed to disclose adequately:


    * that the stated rate was a "payment rate" - not the
interest rate - that applied only during the loan's initial
period;


    * that low advertised payments applied for only a short
period; and


    * the loan's Annual Percentage Rate, the uniform measure
of the cost of credit that enables consumers to shop for and
compare mortgage offerings.


Some ads promoted only incredibly low monthly payments but
failed to disclose adequately the terms of repayment,
including payment increases and a final balloon payment.


Letters to advertisers are advising them to review their
ads, and to read business and consumer education materials
on the FTC's Web site to learn about relevant laws and
requirements. Letters to media outlets are advising them
about the potentially deceptive advertising, with guidance
on screening ads for questionable claims.


During the past decade, the FTC has brought 21 actions
against companies in the mortgage lending industry,
focusing in particular on the subprime market. Several of
these cases have resulted in large monetary judgments, with
courts collectively ordering that more than $320 million be
returned to consumers. These enforcement actions have
targeted deceptive or unfair practices in all stages of
mortgage lending, from advertising and marketing through
loan servicing, by mortgage lenders, brokers, and loan
servicers.


...

Source: http://www.ftc.gov


============================

3. Competition Results

         Is YOUR Name Here?

============================

AdMistress So Low Ad Winner

      "Mr. Kevin Babb" <kbab_fm@...>


Full email address with-held for privacy reasons


Congratulations Kevin, you have won for yourself an AdMistress
So Low ad, valued at $155


Please send me your ad up to 500 words long in the
BODY of an email to


mailto:webmaster@sassyads.com?subject=Sassy_Ads_Winner


Don't forget to include a killer headline either. Research
has shown that the headline is the most important part of
any ad campaign.


To those that missed out better luck next time.


=============================

4. Free Rebrandable eBooks!

============================

When you download the "Viral Spiral Secret" you'll also be
invited to use my unique list-building tool, so you can
begin creating a huge opt-in list of targeted prospects and
buyers.

 
==>> http://www.myviralspiralbiz.com/mvssq


Be sure to use the lessons inside the report for your own
knowledge. Then, once you have rebranded it with YOUR
affiliate links, share it with others so they can grow
their online business also.


In the process, you win, they win, we all win!


=============================

5. Contest Notice!

CLick & Win!

** NO purchase or payment is required to win **

============================

Every Issue has a WINNER!!


Win an AdMistress So Low Ad valued at $155


Your ad will be sent out by ALL 9 AdMistress participating
ezines to OVER 255,000 subscribers.


To enter all you need to do is answer one simple question
about one of our sponsors, That's It!


The winner will be announced each week in the ezine.


Today's question is........


>>  This Free 59 Page Report will show you how to go from
"I Can't Even Write A Grocery List" to ?


Submit your answers online at:

==>> http://www.sassyads.com/contest.html


-----------

AdMistress "Solo Ads" Competition!

** Weekly Prize Value = $460.00!
** Monthly Prize = $744.00!


Total Monthly Value = $2594.00 Per Month!


Full details online at:
http://www.admistress.com/solocomp.html

-----------

AdMistress Free Classifieds

Submit your ads to 2000+ sites in a matter of Seconds!
http://www.admistress.com/classifieds


----------

AdMistress FREE URL Rotator
http://www.admistress.com/urlrotator


===========================

6. FREE Weekly Advertising!

==================

As a subscriber to the Sassy Ads Reporter you will have
access to the 'members only' are of the Successful Marketing
Ezine, where you will be able to place a free weekly ad to
over 51,000 readers.


You will find the ad submission form at
http://www.successful-marketing.com/members


Username:  viral
Password:  spiral


------------------

** Sassy Ads - "MAGNUM" Bonus Ad Special

Grab $592 in Ads for Only $97
Full Details ===>>> http://www.sassyads.com


===========================

7. Thought of the Day!

===================


"Don't use a big word when a diminutive one will suffice."


============================

THANKS FOR READING!


Bill Vannot - Editor
webmaster@sassyads.com


Chrisoulla Nicolaou - FTC Ad Tips Copy Writer
babytalk@spidernet.com.cy


Dan Beal - FTC Ad Tips Researcher
support@danbeal.com


Sassy Ads Reporter & AdMistress
We Create Smiles - One Ad at a Time!!
http://www.sassyads.com


=======================

Disclaimer:


We have the right to refuse any ad that is not within the
FTC guidelines. We also advise you, to use due diligence
with all advertising offers. We do not endorse or
necessarily agree with the offers presented here.


The Sassy Ads Reporter and qualified associates do not make
any warranties, express or implied, regarding the use of the
links that we provide in our advertising. We don't guarantee
the accuracy, completion, usefulness or legality of any
advertisements, resources, information, products, services,
income processes or programs. All ads are subject to change
and all offers may end at anytime. You advertise at your own
risk. We disclaim any responsibility and/or all liability
arising out of, or relating to, any item listed in this
ezine, and/or websites.


We adhere to the policies, guidelines and laws of the Federal
Trade Commission ( www.ftc.gov ) and we comply with the
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your private information, therefore we cannot be held liable
for third party complaints. We do obtain permission based,
optin names from legitimate, co-registration partners. You
got this email because you, someone you know or do NOT
know, subscribed you. Friendly unsubscribe directions are
in EVERY email. Our Code of Ethics insures that your
unsubscribe request will be promptly handled.



-----------------------------------------------------------








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