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Hello Birmingham!
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Join us this Thursday at 7 p.m. at Jim 'N Nick's in Five Points (1912 11th Avenue South) for beer & BBQ! Please RSVP to birmingham@ed2010.com today so we can make reservations. Hope to see you there!

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News
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1. WWD
Memo Pad: Tents Online ... Reading -- And Watching ... Paging The Concorde
9/19/06
By Stephanie D. Smith and Irin Carmon
http://wwd.com/issue/article/109181

TENTS ONLINE: Both Style.com and New York's nymag.com added a number of blogs, video diaries and special contributors to beef up fashion week coverage, but whose online investments paid off most? While close on a percentage basis, judging by sheer numbers points to Style.com. According to a New York spokeswoman, its fashion week coverage from bloggers, its video Look Book, Interactive Approval Matrix and party reports helped draw 20 million page views and over one million unique visitors to the site from Sept. 8 to Sept. 15. That compares with 12 million page views and 700,000 uniques during last spring's fashion week, or 60 percent and 43 percent respective increases over the same period last year. During a normal week, nymag.com attracts 6 million page views and 650,000 unique visitors. Granted, nymag.com's numbers include visitors going to other areas of its Web site, such as restaurant reviews, but its new Fashion Search tool that allowed visitors to search shows by designer and the Interactive Approval Matrix gave the Style section of the site more play. However, Style.com reported 54.5 million page views and 535,000 unique visitors from Sept. 11-17 - which was specifically fashion week. That's a 59 percent growth from the 34.3 million, page views last year, though the number of unique views could not be learned at press time. The Cond? Nast fashion portal gathers on average 361,000 unique visitors and 18 million page views during an average week. Dirk Standen, editor in chief of Style.com/Mens.style.com, said the site's popular Sartorialist photo column and style blog will continue during the Paris and Milan shows.

READING - AND WATCHING: The latest edition of the Annual Mendelsohn Affluent Survey claims wealthier Americans are reading more magazines more often than ever. The 30-year-old survey measures the top quarter of Americans, with a current household income floor of $85,000, giving the survey's subscribers (among them, 119 magazines) an encyclopedia-like tome on what the affluent are reading, watching, and buying. Perhaps unsurprisingly, survey head Mitch Lurin saw in the results the salvation of magazines. "In this day and age, all we hear about is doom and gloom, ad pages down and circulation being clobbered, and we only hear that the Internet is going to save the world," he said. "But our data are saying that magazines are healthier than they've ever been." Which, of course, raises the question that if magazines are healthier than ever, why are publishers flocking to launch, update, reconfigure, expand, redesign, or otherwise change their Web sites - and also selling them off or closing them? The news wasn't good for only magazines among media - the survey found that cable viewership was also up. Who knows - maybe the rich read magazines while they watch "Weeds." This year, the magazines with the biggest gains in overall average issue audience - a composite figure suggesting how many eyeballs a magazine advertiser can expect to reach in print - were People, House & Garden, Time, Sports Illustrated, and Southern Living, in that order (Time Inc. titles except for Cond? Nast's House & Garden). As for the biggest losers, Lurin declined to elaborate: "I take the attitude that they're all my children," he said.

MORE ONLINE

2. New York Times
Contemplating Time Warner Without Time
9/18/06
By David Carr
http://www.nytimes.com/2006/09/18/business/media/18carr.html?ref=media

COVER an industry, any industry, long enough and you will learn that the sky is always falling. Morale has never been lower, competition is beyond the pale, and the customers have lost their minds. Nowhere has the drumbeat been more persistent than in publishing.
After last week, I think Chicken Little may be on to something.

On Tuesday, Time Inc. announced that it was putting 18 of its 50 magazines in the United States up for sale. Given the somewhat marginal publications involved - niche magazines like Popular Science, Yachting, Transworld Skateboarding - it is not as if the company is burning heirloom furniture to stay warm. But the garage sale of unwanted odds and ends signals that the world's largest magazine publisher - the home of Olympian titles like Time, People and Life - is back on its heels.

3. MediaWeek
Sherman's Travel Set for Takeoff
9/18/06
By Lauren Charlip
http://mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003123106

In the world of travel magazines, there are shoestring travelers, who need beds and cheap eats, and the ever-lucky, pay-any-price tourists, who seek out the hottest hotels, trendy spa treatments and flashy restaurants. Somewhere in the middle, ShermansTravel.com, a Web site that screens travel deals and publishes destination advice, is betting there's an untapped market, and is working its Web brand into print under the mantra of “Smart, luxury values.”

CEO and publisher James Sherman, a former Internet consultant who helped expand Martha Stewart Living Omnimedia's presence online, said he recognized back in 2002 a consumer need for “editorial judgment as to what was a good deal and why,” and launched ShermansTravel.com.

MORE ONLINE

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Whisper Jobs
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Ed hears…

... that Giant is looking for a detail-oriented professional to fact-check and research front of book, features, and reviews copy. Passion for pop culture, attention to detail, and superior interviewing and reporting skills are necessary. Candidate must be able to handle multiple tasks in a thorough and deadline-oriented manner. Must have a minimum 2 years experience in editorial research. Please email resume and cover letter to julia.albu@giantmag.com.

Internships

... that Playboy is looking for a PAID fall editorial intern. College junior or senior majoring in Journalism or English preferred. Responsibilities will include office administration, research, preparing house copy and the opportunity to pitch ideas and tackle more ambitious projects in a professional environment. Interns should be able to work 2 to 3 FULL days per week. This is a paid internship. We expect candidates to have excellent writing and communication skills and a long-term goal of working in the magazine industry. Please send a cover letter, resume and no more than two clips to releases@playboy.com the subject line should say "Intern"

... that the fashion department at Harper's BAZAAR is now hiring exceptional intern candidates for the remainder of the fall semester and winter interim. Please send your resume to ckryston@hearst.com with a cover letter that clearly states your availability.

... that Nick Jr. Family Magazine is looking for editorial interns who can start immediately. Responsibilities include research, fact-checking, writing, and assisting department in various tasks (from making crafts to filing invoices). Must be eligible for school credit, in the NY area, and available two days a week. Sorry, but internship is unpaid. Please send resumes to Barbara.Huber@Nick.com.

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