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<< October17, 2006 - Don't forget...Ed Happy Hour/Raffle tomorrow! October19, 2006 - Ed likes meeting new people. >>

Subject: See you tonight! - October18, 2006


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Ed is enjoying the sunshine today!
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NYC Happy Hour/Raffle Reminder!
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See you all tonight at Vapor (on Madison between 31st and 32nd) from 7 to 9
p.m. for $4 domestic beers. Ed will also be raffling off a chance to meet with
Dan Peres, the editor in chief of Details mag! Tickets will be $3 at the Happy
Hour, or $4 in advance online.

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News
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1. WWD
Shelf Life Fans All Over Looking East
By Stephanie D. Smith
10/18/06
http://www.wwd.com/issue/article/110054

SHELF LIFE: The hype surrounding the launch of Vogue Living may have been
overblown. For one, executives are insisting Vogue Living is a special interest
publication that does not have a definite regular frequency. Its 500,000 rate
base includes 300,000 copies that will be polybagged to Vogue subscribers with
household incomes over $100,000, or a net worth of over $1 million, or a home
valued at more than $500,000. At present, Vogue has scheduled only one
additional edition of Living for some time next year. According to a Vogue
spokeswoman, "Moving forward you will see different Vogue products. Some will
be new launches, some will be stand-alone issues." By comparison, Men's Vogue
was greenlighted after its first issue and published four issues in 2006.

Perhaps a sign of Cond? Nast's more limited goals for the title is that Vogue
Living, which hit newsstands Tuesday, looks exactly like, well, Vogue. It reads
more like a fashion magazine than a shelter title, with glossy spreads of
regular Vogue characters. Jennifer Lopez, who graces the cover, Amanda Brooks,
Karolina Kurkova and Aerin Lauder are featured in the spreads wearing elaborate
ball gowns by Rochas and Balenciaga. Said Hamish Bowles, editor in chief of
Vogue Living: "We wanted to do as much as we could to anchor it to big Vogue by
embracing women who are in the orbit of Vogue, some of them under the radar,
others more boldface."

FANS ALL OVER: While the modern wonder called cable television can bring
international programming to American households, Nina Garcia realized the
reach of "Project Runway" during Paris Fashion Week. The Elle fashion director
and judge on the Bravo reality show stayed at the Plaza Ath?n?e, on the same
floor as the Princess of Thailand, Her Royal Highness Siriwanwaree Nareeratana.
At one point Garcia   who is clearly warming to the spotlight   tried to get
onto the elevator, Nareeratana's bodyguards approached her and said her
highness would like to meet her. Turns out the 18-year-old princess is an
aspiring designer in Thailand and a "Project Runway" fan. In broken English,
related Garcia, the princess said, "I watch you and Heidi [Klum] and Michael
[Kors]!"   the stars of the show. And like many "Project Runway" followers,
finalist Michael Knight was her highness' favorite to win. "They all like
Michael!" said Garcia of Knight's popularity. "Most people like Michael, most
fashion people like Jeffrey [Sebelia]. I've been interacting with editors for
three weeks [at the shows], they all like Jeffrey." Both camps will find out
who wins during tonight's finale, which Nareeratana will be watching via
satellite.

MORE ONLINE

2. Market Watch
How Time.com can make  Venerable  seem cool
By Jon Friedman
10/18/06
http://www.marketwatch.com/news/story/Story.aspx?guid=
%7B72802B5D%2D0D57%2D464D%2D855B%2DAC87E0495F06%7D

Early in the Internet's brief but memorable history, many shortsighted editors
and writers dismissed it as a necessary evil. At Time, plenty of journalists
regarded the Web as little more than a second-rate version of the proud,
83-year-old newsweekly. They approached the task of writing for the Web with
all the enthusiasm of someone about to undergo a root canal.

Time could have easily fulfilled a big opportunity online. It had the editorial
talent and, presumably, enough of parent Time Warner s big bucks to be a big
success. One reason why Time.com failed to excel was that it lacked a
commitment by Time Inc. The best sites boast witty writers, adventurous
columnists, nifty graphics and unorthodox layouts. In other words, they have an
unmistakable identity.

Skeptics, though, routinely dismissed Time because of its trademark - the
magazine's utter predictability, rooted in consistency, from week to week.
Rarely, they griped, would one of Time's cover even try to surprise a reader.
Now, the Internet is hot, advertisers are lining up and Time Inc.'s braintrust
is giving the company's publishers and top editors their marching orders: meet
the challenge on the Web or else.

MORE ONLINE

3. Folio
Magazines.com Becomes First Subscription Agent to Undergo New ABC Evaluation
By Marrecca Fiore
10/16/06
http://www.foliomag.com/viewmedia.asp?prmMID=6652&prmID=1

Franklin, Tennessee-based, magazines.com has committed to be the first consumer
magazine subscription agent to undergo a new Audit Bureau of Circulations
program that evaluates the agent s standard operating practices to ensure its
compliance with ABC s circulation bylaws and rules, ABC announced in a
statement today.

The new Agent Compliance Evaluation (ACE) program was approved by ABC s board
of directors earlier this year and is its first qualitative evaluation designed
for consumer magazine subscription agents. Under the program, ABC auditors
conduct the evaluation using a control review process and transactional testing
procedures to obtain reasonable assurance that agents under review are capable
of conforming to the established ABC definitions, rules and policies governing
subscription sales and reporting.

MORE ONLINE

4. Jossip
Jan Min Recycles What Works, Even if She Didn t Come Up With It
By Staff
10/18/06
http://www.jossip.com/

When we saw this week's Us Weekly (above left), it wasn't Britney Spears' 26
pound weight loss that grabbed our attention. Nor was it seeing a photo of
Britney in something other than unflattering shorty jean shorts and a
post-maternity top. Rather, it was the unsettling feeling that we'd seen this
cover somewhere before. But where?

To be fair, Janet Jackson's cover was the mag's best-selling issue to date. And
after last week's Whitney Houston newsstand sales bomb, it seems Jann Wenner
has handed back the reigns to editor Janice Min. Though, to be sure, she was on
maternity leave when the Janet cover hit.

MORE ONLINE

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Send us your whisper jobs!
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Ed hears ...

Internships

...that New York Press , a New York City weekly paper covering politics,
theater, film, music, restaurants, nightlife, and sports, serving over 250,000
readers, is looking for full-time interns. Interns will be paid based on
articles written (meaning they are able to write news pieces as well as
features) and should be able to work four or five days a week. Candidate should
have previous editorial internship experience. Contact Natalie Dolce, managing
editor, ndolce@nypress.com. (OK to mention Ed)

...that Complex magazine , a cross-cultural men_s buyer_s guide and lifestyle
magazine founded in 2002 by designer Marc Ecko, is looking for an unpaid art
intern to start immediately to. We are looking for candidates who are
currentlystudying graphic design/art with an interest in publication design,
and the magazine industry. Responsibilities include assisting the design
department 2-3 days a week. Qualifications include strong knowledge of
InDesign, Photoshop, and Illustrator. This is an excellent opportunity for
someone to gain hands-on experience at a professional magazine. If interested
please send resume, cover letter, and contact info to Cheryl LoMaglio
(Administrations Director), clomaglio@complex.com, 917-262-3110 or Sean
Bumgarner (Creative Dorector), seanb@complex.com. (OK to mention Ed)

... that Domino magazine , Cond? Nast's home style magazine, is seeking one or
two highly motivated interns to work in the Market Department during the spring
semester (January   May). Market interns will be responsible for Xeroxing,
calling in products, maintaining our press materials, assisting the market
editors with day-to-day tasks, and out-of-office projects such as helping at
photo shoots. We are looking for interns who can receive school credit (a
MUST!) and are interested in learning how an interior decorating magazine is
run. Interns should be organized, enthusiastic, and eager to get his or her
foot in the door! Visit www.Dominomag.com to learn more about the magazine. Our
offices are located in New York City and are easily accessible by subway, Metro
North, or the Long Island Railroad. We are seeking interns to work two or more
days a week. Please send resumes and a brief email on why you think this is the
internship for you to Robin_Sillau@condenast.com. (OK to mention Ed.)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to
helping young editors reach their dream magazine jobs. Find out more (and
donate to the cause!) at ed2010.com (http://www.ed2010.com)

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com
(mailto:whispers@ed2010.com). Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com
.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html (http://www.ed2010.com/
eocboard.html)
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