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| << October23, 2006 - Anna named Editor of the Year, bad mag covers and a few jobs |
October27, 2006 - Ed2010 News >> |
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******* Weird. Ed's fortune cookie just said "count to 10 when you're angry." Is that really a fortune? ******* ********* Ed2010 and the Woodhull Institute present: How to Be a Freelance Writer ********* Always dreamed of becoming your own boss? Find out exactly what it takes to make a living from writing in this four-week online class with Kristen Kemp. You will: *Complete four salable pitches (this is the heart of successful freelancing!); Learn how to get your first clips or expand your current clip file; Get tips on managing freelance time and money wisely; Find out the secrets of successful networking. Kristen has written for Self, Glamour, Ladies' Home Journal, CosmoGIRL!, Girls' Life, Marie Claire, The New York Daily News, Men's Health; has been on staff at Cosmo, Twist and Girls' Life; and is the author of 12 young adult books.She's currently finishing her summer 2007 release, Breakfast at Bloomingdale's. Dates: online chats Wed., 7- 8 p.m. ET on Nov. 1, 8, 15, 29 (e-Class opens Wed., Oct. 25 when first assignment is posted) Location: online RSVP: Telephone 646-495-6060, or email RSVP@woodhull.org Cost: $250 ******* News ******* 1. New York Post br> TIME MAY BREAK UP MAGS TO MAKE SALE By Keith Kelly 10/24/06 http://www.nypost.com/seven/10242006/business/ time_may_break_up_mags_to_make_sale_business_keith_j__kelly.htm PHOENIX - The first-round bids for the 18 magazines that Time Inc. is auctioning off are due next week and the word here in Phoenix at the American Magazine Conference is that many of the magazine publishing houses are sitting this one out. Sources say that Hearst, Cond? Nast and Rodale are not expected to submit bids. However, Hachette Filipacchi and Bonnier Group, a Stockholm-based publishing giant that purchased World Publications in the United States, are expected to bid, as is Curtco Media, which owns the Robb Report. But the overwhelming majority of bidders are expected to be so-called financial players, private-equity firms that are looking to establish or expand their footprint in the U.S. Ann Moore, CEO of Time Inc., said she prefers to sell to a publishing company, and if a private-equity firm bid the same amount as an established publisher, she'd be inclined to give it to the established publisher. MORE ONLINE 2. BusinessWeek Live From The American Magazine Conference: Ann Moore Speaks By Jon Fine 10/23/06 http://www.businessweek.com/innovate/FineOnMedia/ Time Inc. Chairman-CEO Ann Moore was interviewed onstage today by Newsweek's President Rick Smith while on a panel of industry CEOs. Near the end of the panel, Smith asked Moore if, perhaps, a different kind of ownership structure might work better for Time Inc. Her response: "No question." She compared herself to Paul Pressler of the Gap and Rick Wagoner of General Motors: "There is so much short-term pressure on us. . . . It's a tough road but that's the job." (Before she made that comment, she suggested her moves at Time inc. to prune the portfolio were reminiscent of what A.G. Lafley did at Procter & Gamble--shrinking product offerings and focusing on key brands.) MORE ONLINE 3. WWD Memo Pad: Jetting In... Growing The Brand By Stephanie D. Smith and Irin Carmon 10/24/06 http://wwd.com/issue/article/110176 JETTING IN: So much for those tight budgets at Time Inc. While most editors and publishers attending the American Magazine Conference at the Arizona Biltmore Resort & Spa shuttled in by commercial flights, the Time Inc. brigade including chief executive Ann Moore; People group editor Martha Nelson; Ed Lewis, chairman and founder of Essence, and several major Time Inc. advertising clients breezed in on a private jet. And just to rub it in, they landed at 3:45 Sunday afternoon, 15 minutes before AMC conference chair Christie Hefner took the stage to welcome attendees. GROWING THE BRAND: Another In Style book, "Instant Style: Your Season-By-Season Guide for Work and Weekend," hits the shelves this week the fifth one since 2003. Meanwhile, detangling instyle.com from AOL control in July seems to have paid off in terms of both traffic and advertising. (AOL still sells about 20 percent of instyle.com's ad inventory.) Media Metrix traffic numbers for the first half of 2006 show instyle.com's monthly unique visitor figures beating those of its nearest competitor, Style.com, with approximately 1.2 million, versus about 650,000 for its Cond? Nast-owned rival. MORE ONLINE 4. Mediaweek AMC Notebook: Publishers Look Beyond the Page By Lucia Moses 10/23/06 http://mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id= 1003286640 A sense of optimism and urgency marked the opening of the annual American Magazine Conference here Sunday, as publishers and editors recognized their medium's unique strengths and challenges in the face of rapidly changing technology and reader habits. "Magazines are the most personal form of mass communication," proclaimed Christie Hefner, Playboy Enterprises chairman and AMC conference chair, in welcome remarks at the Magazine Publishers of America conference at the Arizona Biltmore Resort & Spa. Indeed, the MPA planned to reveal new research that argues that people respond differently to ads in magazines than in other media (see Brandweek's Steve Miller report: MPA: Print Still Effective Ad Buy). The analysis by Marketing Evolution for the association showed magazines drove the highest levels of purchase intent when compared to TV and online. MORE ONLINE 5. Radar Cost Cuts Hit Hearst By Jeff Bercovici 10/23/06 http://www.radaronline.com/exclusives/2006/10/ cost-cuts-crimp-hearsties-style.php After the gala opening of Hearst's new Norman Foster-designed headquarters where guests including Oprah Winfrey and Martha Stewart took in performances by Cirque de Soleil and Stevie Wonder employees of the family-owned publishing house may have felt like times were good. But a reality check came last week in the form a belt-tightening memo from executive vice president John Loughlin, which went out to top managers at all Hearst titles, including Cosmopolitan, Harper's Bazaar, Seventeen, and Esquire. "As we confront an increasingly challenging publishing environment ... we have to make each of the expense dollars we spend work harder," writes Loughlin, previewing the company's new guidelines for travel and entertainment costs. MORE ONLINE 6. AdAge Barnes & Noble CEO Wants More Magazines in Stores By Ann Marie Kerwin 10/23/06 http://adage.com/amc06/article?article_id=112666 The magazine industry seems to feel a bit under siege these days, so when Barnes & Noble CEO-Vice Chairman Stephen Riggio took the stage at the American Magazine Conference to say he'd like to expand magazines' presence in his stores, he brought a smile to the industry's collective face. In an interview conducted by Hearst Magazines President Cathleen Black, Mr. Riggio revealed that the one product he would love to add more of to his stores are magazines. That's because he's found one of the keys to Barnes & Noble's growth is offering the widest possible selection on as many topics as possible. 'Aspirants' "Our consumers are interested in news, fashion, entertainment, crafts. What's exciting to me is to look at customers and see someone with a stack of books, a how-to magazine, a magazine on Buddhism, one on crafts. This is the most eclectic, hungry group of consumers; we call them aspirants," he said. "They spend on average an hour per visit. This is a captive audience. We have to work together to sell more magazines to them, find more innovative ways to display them. Ten percent of our sales in Barnes & Noble come from magazines. We can get that up. We can sell more." MORE ONLINE 7. Jossip Another Budget Travel Refugee: Erik Torkells Loses No. 2 Pegi Goodman By Jossip Editors 10/23/06 http://www.jossip.com/gossip/budget-travel/ another-budget-travel-refugee-erik-torkells-loses-no-2-pegi-goodman-20061023.php This story begins with crappy paper stock, peaks at dwindling page counts, and ends with yet another Budget Travel departure (no departure party, though!). Adding to editor Erik Torkells' troubles (he's been there since fall of '03) is the exit of his No. 2, Pegi Goodman. We're hearing the BT creative director is out at the door on not so good terms. A tipster who describes BT as a "sinking ship" (if Tipster didn't, we would have had to) points out that the magazine's subscription and newsstand numbers haven't grown since Torkells took over. That's what industry types like to call "bad news." To be sure, Goodman's trot into the sunset comes on the heels of Nina Willdorf's decampment to Travel + Leisure (after Torkells took credit for her launching spin-off Girlfriend Getaways) as well as the exits of several mid-level staffers. Budget Travel's owner a little magazine called Newsweek must be so pleased. 8. FishbowlNY Local David Remnick Groupies Crash AMC After-Party In Phoenix By Fishbowl Editors 10/24/06 http://mediabistro.com/fishbowlny/ We're not sure if this is an indictment of American celebrity or just plain sad, but shuffling between the cigar bar at the American Magazine Conference's "late-night DJ party" and the bar at the Arizona Biltmore we encountered what can only be described as "magazine executive groupies," who had crashed the after-hours portion of the conference with the express purpose of meeting New Yorker editor David Remnick and, if not Remnick, Jane editor Brandon Holley. Armed with vague sounding business cards, the groupies, however, went home disappointed. "We heard he left right after his Obama interview," said one of the "groupies" who asked not to be identified. "We saw the schedule online and just decided to show up," another said. "Plus, we're sick of Phoenix and want better jobs." Holley, who did not partake in the cigar smoking session, bolted before the "groupies" could get to her. These were not the only magazine groupies to surface at AMC. Other "attendees" without laminates left the conference hall hauling armfuls of complimentary general interest magazines, multiple copies of Playboy in tow. "They probably just wanted something to read by the pool," a fellow attendee said. 9. FishbowlNY AMC 2006: Hachette Prez: 'Closing A Magazine No More A Sign Of Industry Death Than Cancellation Of A TV Series' By Fishbowl Editors 10/24/06 http://mediabistro.com/fishbowlny/ Roughly a year removed from blasting magazine circulation metrics in his remarks as chairman of the Magazine Publishers of America at the 2005 American Magazine Conference, Hachette president and CEO Jack Kliger was defiant in his spin on the industry's spate of magazine closings at this year's pow-wow: We should be willing to eliminate unproductive products without fearing that thinning the herd means we are signaling our industry's demise. Because closing a magazine is no more a sign of the death of the industry than the cancellation of a TV series means the shutdown of a network, or a haircut is a sign that you're going bald. Most of the time, it's quite the opposite. Kliger, whose Hachette Filipacchi shuttered the print version of Elle Girl earlier this year, clearly hasn't seen Bruce Willis recently. Still, the message of his talking points was clear: "Let's take full advantage of the power of our brands. And let's use technology to go 'beyond the page.'"p> 10. Ask Metafilter Metafilter, "magazine" of the future! October 20, 2006 http://ask.metafilter.com/mefi/49045 If The Atlantic Monthly (or Harper's, or The New Yorker) were founded today, would it be Metafilter? I'm actually with The Atlantic , and I'm writing an article about the future of serious, high brow general interest magazines. IMO, Metafilter provides a good model for what's coming. But I want to hear what you think. I'm especially interested in hearing from people who work in journalism, and magazine journalism in particular. Editors, writers, people on the business side. If you'd like to respond (or talk to me) off the air, write me at "mpoe at theatlantic dot com." Thanks in advance. MORE ONLINE ************ Whisper Jobs ************ Ed hears ... that Niche Media is looking for a full-time copy editor, preferably with at least six months' consumer magazine exp. E-mail resume and cover letter, including salary requirements, to jobs@nichemediallc.com. Only resumes with sal reqs will be considered. (OK to mention Ed) Internships ...that In Style is looking for a full time beauty intern (Monday-Friday, 10am-6pm), available immediately. This is a paid editorial internship and requires a four month commitment. Intern duties include: fielding publicist queries, keeping track of beauty products, organizing products in the beauty closet, researching information for articles, as well as administrative work (faxing, making copies, sending faxes, etc.) Our ideal candidate must have a strong interest in magazines, fashion, beauty (makeup, skin care, and hair),and entertainment, familiarity with beauty products and companies, as well as excellent administrative and organizational skills. The beauty intern is an integral position in our department, so we are looking for someone with an interest in beauty who is also super-resourceful and responsible. All applicants should send a cover letter (stating specifically why you want to work in beauty editorial) and resume to instylebeautyintern@gmail.com. ********* About Ed: Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com (http://www.ed2010.com) Whisper jobs or internships to share? Send 'em to whispers@ed2010.com (mailto:whispers@ed2010.com). Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com . Ed has message boards, yo. Ed on Campus @ www.ed2010.com/eocboard.html (http://www.ed2010.com/ eocboard.html) Ed2010 @ http://www.ed2010.com/boards.html How to unsubscribe from this newsletter: Email 5557-unsubscribe@zinester.com (mailto:5557-unsubscribe@zinester.com) or go to http://www.zinester.com/mpb/unsub.cgi?5557 How to subscribe: Email 5557-subscribe@zinester.com (mailto:5557-subscribe@zinester.com) or go to http://www.zinester.com/mpb/ml_fs.cgi?topic=5557 BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. |
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