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Subject: Ed wishes you a happy new year! - January02, 2007


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No case of the Mondays today…
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Ed loves when the week starts on a Tuesday!

Ed Ad

1 bedroom in a 3 bedroom apartment available February 1 for $1150/mo. Apt. located on 89th and 2nd. Safe and clean building. Must be able to sign a 1 year lease. You will be sharing the apartment with 2 young professional women. We would prefer another girl. MUST BE CLEAN, A NON-SMOKER AND PAY BILLS ON TIME. Apartment is fully furnished except for the bedroom you will be renting out. Dimensions of the room are about 11'x11'. The bedroom fits a full/queen sized bed with a dresser and entertainment center. Minutes away from 86th street subway, 4, 5, and 6 trains. Supermarkets within walking distance and great neighborhood restaurants everywhere. Please e-mail eyrewalk@hotmail.com if interested.

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News
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1. MediaWeek
Forecast 2007: Magazines
By Lucia Moses
1/1/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003526043

Call it the year of the incredible shrinking newsstand. Some 22 titles got the axe in 2006, from the independent Chow in January to Hachette Filipacchi Media’s Shock in December. And more are likely to be closed in 2007 as publishers resolve to slim down the high cost of maintaining circulation. “I can’t think of one bigger story in the magazine business other than magazines closing,” says Peter Gardiner, chief media officer at Deutsch. “You can’t keep pumping out tons of magazines and expect them to keep doing fine circulation- and advertising-wise.”

Circ expenses—combined with ongoing declines in newsstand sell-through and higher postage and paper costs—will also lead more magazines to pare their rate bases, as Time and Hachette’s Woman’s Day are doing this month. Others may convert struggling titles to an online-only format, as Hachette and Time Inc. did with Elle Girl and Teen People, respectively.

Publishers who used public-place copies to beef up poor newsstand sales also will be cleaning up their acts, now that the Audit Bureau of Circulations requires them to report those copies separately. They will also start signing up in greater numbers for the ABC’s Rapid Report, which lets magazines report circulation by issue within weeks of the on-sale date. Advertisers have clamored for the service, but publishers have been slow to sign on since it launched last spring.

MORE ONLINE

2. WWD
Memo Pad: Which is Which Again?
By Irin Carmon
1/2/07
http://wwd.com/issue/article/111674

Dedicated watchers of the Olsen twins have no trouble telling the two apart, but apparently the folks at Star do these days. The cover story of the Jan. 8 issue, now on newsstands, questions whether Mary-Kate Olsen has relapsed into anorexia and assembles a raft of haggard photos of the tiny starlet to prove its case. Problem is, not all of them are of Mary-Kate. A full-length shot on page 51 of a dark-haired Olsen in a poncho and big sunglasses (to "hide sunken cheeks," the magazine helpfully notes) is unmistakably the other twin, Ashley. A spokeswoman for the sisters confirmed the uncredited photo was of Ashley, not of Mary-Kate. Star could not be reached for comment, but perhaps it should remember next time that the two, though similar looking, are fraternal, not identical twins.

3. WWD
Memo Pad: Science Smackdown
By Amy Wicks
1/2/07
http://wwd.com/issue/article/111674

Add Wired — that magazine for futurists and computer geeks alike — to the stream of Cond? Nast titles pushing into multimedia. The title has produced a pilot program, "Wired Science," as part of PBS's drive to find the next "Nova." The episode, which airs Wednesday, will compete in an "American Idol"-style competition that is pegging "Wired Science" against two other pilots to find out which show PBS viewers like best. The winner will be given the green light to produce a 10-week series, set to begin airing this fall.

So what's the competition? "Wired Science," a co-production of KCET/Los Angeles and Wired, is up against "Science Investigators," which adapts PBS's "History Detectives" format for scientific subjects, and "22nd Century," a show that will examine long-term implications of today's scientific advances from various perspectives. Viewer feedback and additional audience-based research will drive PBS's final selection. But don't expect editor in chief Chris Anderson to become the next Nina Garcia, or even Carl Sagan. Melanie Cornwell, editorial projects director at Wired, said that, although six of the top editors, including Anderson, "all provide crucial input" for the program, none will serve as the main hosts due to their main work responsibilities at the magazine. "If it gets picked up, Chris will likely make some guest appearances," Cornwell added.

4. WWD
Memo Pad: It’s Only About Us
By Irin Carmon
1/2/07
http://wwd.com/issue/article/111674?page=1

The wane of the year seems to have inspired some magazines to navel-gaze more than usual — that, or the rash of magazine TV shows is getting to editors' heads. Self is a little, well, self-referential at the bottom half of Lucy Danziger's editor's letter this month, devoting it to photos of "The Self Baby Boom" of 2006, during which staffers had a total of 11 babies. Danziger also notes that another achievement last year was Self's first National Magazine Award. "It was just an incredible year and while we don't always do behind-the-scenes editorials, this achievement — an award-winning year and 11 babies — made me so proud of the Self team I couldn't resist," said Danziger.

Meanwhile, over at Esquire, the "Those Responsible" page, which is usually devoted to contributors' bios, has been temporarily replaced with an interview with editor in chief David Granger's assistant for the last nine years, the "ageless" Fran Kessler. She waxes wise about religion ("The Red Sea parting. Bah! The tide was down!") and her job ("I love the idea of getting up, putting the makeup on and going to the office.") As for the rationale behind ignoring all the other contributors this month to focus on his assistant, Granger said: "Because the staff has all benefited from [Kessler's] wisdom, from her experience and, especially her strong opinions, we decided to share a small portion of her insight with our readers."

5. WWD
Memo Pad: Arrivals at Departures
By Irin Carmon
1/2/07
http://wwd.com/issue/article/111674?page=1

Newly returned Time Inc.-er and former Cargo editor in chief Ariel Foxman isn't the only veteran of the title to land a new job. Matt Trainor, who was the magazine's senior editor until it closed in March and started out as Graydon Carter's assistant, will join Departures as associate articles editor, a new position. Also filling a new, loftier spot on the masthead is Jeff Garigliano, who is jumping ship from Fortune Small Business to be executive editor. The person who previously occupied that slot on the Departures masthead, former deputy editor Norman Vanamee, left to edit the new Web-to-print Sherman's Travel magazine.

6. New York Post
BONNIE: 'DIRT' IS PURE FICTION
By Richard Johnson
1/1/07
http://www.nypost.com/seven/01012007/gossip/pagesix/pagesix.htm

Bonnie Fuller, who oversees the National Enquirer and Star magazine, is happy to see Courteney Cox playing an editor of two weekly tabloids in "Dirt," which debuts tomorrow on FX. But Fuller doesn't rate the show highly in terms of realism. Cox, who starred for years on "Friends," has dark hair like Fuller, and her character, Lucy Spiller, will "do anything to get a story" - but the series is a complete "work of fiction," Fuller, the editorial director of American Media Inc., told Page Six's Corynne Steindler.

"If you don't believe me," said Fuller, "compare our offices." The show's depiction of life at the tabs is in fact nothing like the day-to-day realities in her office. In "Dirt," Lucy works in a stylishly decorated headquarters. She attends glamorous Hollywood parties and chats with celebrities one-on-one in her office. In real life, Fuller's staffers spend long hours at their desks, working the phones, choosing photos and writing headlines. The show emphasizes the "dog-eat-dog" world of getting exclusive celebrity dish. In one episode, Cox's character deals directly with a crazed paparazzo to get her hands on homemade celebrity porn and photos of dead bodies.

Some speculate Cox has a personal motive for creating a series that features a sleaze-mongering, scoop-crazed editor. "Dirt" could be Cox's payback to the tabloid editors who have exposed the details of her own life - she's married to actor David Arquette and they have a daughter, Coco, who was tracked in the weeklies before she was even born. And of course there was plenty of tabloid attention given to her "Friends" co-stars over the years. Fuller's titles exposed Jennifer Aniston's breakup with Brad Pitt, Matt LeBlanc's sexploits with a Canadian stripper and Matthew Perry's drug use. But Fuller says graciously, "I'm sure Courteney's total focus is having a hit, not getting back at anyone."

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Whisper Jobs
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Ed hears ...

Jobs

nada, send some our way!

Internships

...that Scholastic Parent & Child and Early Childhood Today magazines. Editorial intern for the Spring semester. Unpaid. ACADEMIC CREDIT REQUIRED. Intern responsibilities: Heavy research and fact-checking, assist processing of author assignments and contracts, sort through press releases and product submissions, request product samples for photo shoots, respond to reader inquiries and requests, attend and contribute to staff meetings, attend and assist as needed at photo shoots, provide general administrative support. Applicants must have strong research and writing skills. Proficiency in Microsoft Word and Excel a plus. Scholastic is located near the NYU campus (on Broadway and Prince St.) Hours: 15 hours a week anytime between 9:30 am - 5:30 pm. Start Date: Immediately. To apply, please send cover letter and resume to Samantha Brody at sbrody@scholastic.com. (OK to mention Ed)

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