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Hope you're all safe what with the gas smell--creepy!
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NYC Happy Hour TOMORROW!
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Join Ed in welcoming the new year at Crocodile Lounge (14th Street between 1st and 2nd) tomorrow, Tuesday, Jan. 9 from 7 to 9 p.m. With cheap booze and free pizza (yes, FREE pizza), 2007 is lookin' good!

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Apply for Ed's $1,000 Trust Fund!
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  Are you an unpaid intern at a magazine in New York City this semester? Then  Ed wants to help you out! Read Ed's Trust Fund application rules (aka: the "fine print") on the Ed on Campus page on Ed2010.com and then apply before JANUARY 30, 2007! One of you will win $1,000 to use however you please (but we hope you'll use it to, well, live in this amazing yet ridiculously expensive city!)

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News
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1. The Independent
John Micklethwait: Great minds like a think
By Ian Burrell
January 8, 2007
http://news.independent.co.uk/media/article2132892.ece

For more than 160 years, 'The Economist' has been creating an intelligent debate while making sense of British and US politics. Not only that, but it has also been bucking the downward trend for print media. Ian Burrell meets its 16th editor

In the early days of the age of steam, even before Isambard Kingdom Brunel began drafting his plans for Paddington station, the fast-spreading fever of train travel came close to destroying what has gone on to become one of Britain's greatest media brands.

It was 1845, and a young publication founded two years earlier to oppose the Corn Laws was retitled with a verbosity that would make its modern editors wince: The Economist, Weekly Commercial Times, Bankers' Gazette and Railway Monitor.

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2. WWD
Memo Pad
By Irin Carmon, Stephanie D. Smith, and Amy Wicks
January 8, 2007
http://wwd.com/issue/article/111830

COUNT THE WAYS: Celebrity blogger Mario Lavandeira, aka Perez Hilton, has reached a new level of ubiquity, what with all the magazine profiles, New Year's Eve MTV appearances and sharing party-hosting duties with Christina Aguilera that same night at the Hudson Hotel. In many of those appearances, he has illustrated his ascendancy in the gossip pantheon with claims to massive site traffic--more, he has said, than a week's worth of celebrity weeklies.

This appears to be the root of Lavandeira's claim on his Web site, repeated in media outlets like Geraldo Rivera and ABC News, that his daily readers are more than that of "Us Weekly, Star magazine, and In Touch, in a week combined" or that he has "more readers than People magazine gets in an entire week." Well, it depends on how you define "readers." The statement is true only if one were to count them by paid circulation (and assume that the nearly 4 million high is typical --or even accurate). People's paid circulation adds up to 3.8 million, but that's hardly an indication of the magazine's overall readership. MRI numbers are a more common, if relatively unscientific, method of counting how many people actually read a magazine, since its polls count those who say they saw an issue, not just subscribers or newsstand buyers.

Even if perezhilton.com were to receive 4 million hits a day, it still wouldn't dent People's most recent MRI figure of 41.5 million. (Star's MRI readership is 10.5 million, while Us Weekly is at just over 11 million, spokeswomen for the magazines said).

DIGITAL FACELIFT: Kate Betts is about to rejoin the world of fashion bloggers. The editor of Time Style & Design will churn out her innermost thoughts during the upcoming fashion season as part of the redesign of Time.com's Web site, which is being unveiled today. Betts joins Robin Givhan, the Pulitzer Prize-winning fashion critic of The Washington Post, as establishment fashion journalists having to go beyond watching the collections and perhaps writing reviews. But Givhan's blog last season revealed the potential pitfalls, since it focused more on party coverage than on shocking revelations about designers or models. The increasing number of fashion reporters blogging comes as Web sites receive more access to the tents and post images and reviews from shows in real time. Meanwhile, fashion editors at other outlets could be joining Betts and Givhan, as writers such as The New York Times' Cathy Horyn and the International Herald Tribune's Suzy Menkes are said to be getting corporate pressure to do their own blogs.

RIDE THE WAVE: In a publishing era when "value added" has numerous meanings, Ocean Drive Media Group has come up with another permutation. The owner of glitzy and celebrity-filled Ocean Drive magazine, as well as 10 other lifestyle titles, has formed an in-house marketing firm with its vice president of public relations, Lana Bernstein, to cater to companies not interested in buying ad space--at least for now--as well as celebrities it can plaster all over its pages. And, of course, Jerry Powers, chief executive officer and founder of Ocean Drive Media Group, is hoping a good portion of the companies attracted to the agency will eventually end up buying ads in his magazines. In the meantime, his VIPs will be invited to events run by LBA, where they are associated with Ocean Drive.

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3. Fort Worth Star-Telegram
The unreal world: The glitzy made-for-MTV internships at Rolling Stone are a far cry from the doughnut-fetching, copy-making tedium our reporter remembers
By Aman Batheja
January 7, 2007
http://www.dfw.com/mld/dfw/entertainment/16398650.htm

Judging by a new show premiering tonight, I missed my chance at reality show stardom by just a few years. I'm From Rolling Stone is an Apprentice-like competition which follows six young writers during an internship at the hallowed music magazine, all vying for a spot as a contributing editor.

I actually was an RS intern for five months in 2001, between my sophomore and junior years at New York University. Based on my own experience there, I wondered why anyone would want to film interns at Rolling Stone. Could making photocopies and fetching Krispy Kremes really make for compelling television?

A look at the first two episodes proves that the magazine's treatment of its summer interns has radically changed from my day, or at least since cameras were added into the mix.

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Richard Stengel, the managing editor of Time, took his wife and kids out to dinner Friday night. As historic moments go, not a big deal, but it does reflect a seismic change. Time magazine, which has been coming out every Monday for over 36 years, hit the streets on Friday instead.

Mr. Stengel said in his editor's note christening the issue that they made the switch because, "I believe that getting the magazine on newsstands on Friday helps us set the news agenda."

Other than teeing up the Sunday morning talk shows with some fresh grist, it is hard to see how that will happen. But unlike revolutions that have been announced before at Time magazine only to fizzle, this time change is coming from above. And a tremendous amount of effort has been expended on Time's new Web site, which makes its debut today. It is thought by many at the magazine that the highly regarded editor there, Josh Tyrangiel, will one day take over whatever Time magazine/Time.com becomes.

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Hearst Magazines Digital announced a series of efforts aimed at broadening its reach with the online teen and young adult market.

Hearst's digital unit said it bought eCrush.com, a group of entertainment and social networking sites for teens and young adults. The network includes such sites as ecrush.com, which provides a way for visitors to see anonymously if someone has a crush on them; and eSpin.com, a social networking site for Gen Y.

The company also said this month it would launch MyPromShopper.com, a prom planning Web site that draws on the editorial of CosmoGirl, Seventeen and quarterly Teen.

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Giant has fought to attract readers and advertisers since its founding a little under three years ago. But urban broadcaster Radio One is betting that the magazine has the right stuff editorially, if not financially.

Radio One, which paid founder Jamie Hooper a diminutive $275,000 for the ailing bimonthly, will use the title to round out its media portfolio of 70 black-aimed urban radio stations, a cable network and Web sites. It plans to use its other platforms to heavily promote Giant to readers and cross-sell it to advertisers.

"I'll be able to go to a number of advertisers and offer them a television vehicle, a radio vehicle, an online vehicle, and now a print vehicle,"? said Alfred Liggins III, Radio One's president/CEO.

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As the new editor in chief of Seventeen, Ann Shoket faces the job of livening up a magazine that, like its peers, rivals other titles and online sites vying for teens' attention.

The Hearst Magazines title still reigns over the teen category in terms of circulation. But critics say it grew stale under Atoosa Rubenstein, who left in November to start her own consulting company.

The demise in recent years of YM and Teen (a quarterly relaunched when Hearst acquired Seventeen from Primedia), and ascent of Conde Nast's Teen Vogue and Hearst's CosmoGirl--where Shoket most recently served as executive editor--shows the category can be as fickle as fall fashion trends. While Seventeen outsells Teen Vogue and CosmoGirl--with a circulation of 2 million in the first half of 2006 to CosmoGirl's 1.4 million and Teen Vogue's 972,555, per the Audit Bureau of Circulations--Teen Vogue had 283 more ad pages in 2006, according to the Mediaweek Monitor.

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Whisper Jobs
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Ed hears ...

...that Flavorpill Productions (www.flavorpill.net) is seeking a group managing editor. Ideal candidates will have in-depth editorial experience, from line-editing to planning editorial projects to overseeing a large staff. He/she should excel at (and thoroughly enjoy) multi-tasking and be highly organized. Excellent intrapersonal skills (from email affability to the management of remote staff) and a keen awareness of the Flavorpill voice and brand sensibility are requisite. This position is located in Manhattan, and is full-time with a salary commensurate with experience. To apply, email a cover letter and a resume to nyc_jobs *at* flavorpill.net with the subject line "Group Managing Editor."

...that MJI Interactive in New York City is seeking a full-time staff writer/art producer. Candidates should have 1-3 years editorial experience, ideally with an English/Journalism degree. Position is half writing and half art production. Must be self-motivated, news deadline-oriented, organized and able to multi-task. Solid editorial judgment is key. Knowledge of pop music/entertainment essential, broad interest in current popular music a plus. Experience with MS Office, Internet required; Photoshop a big plus. Include resume and cover letter in text (please, no file attachments!) w/urls of online work and salary requirement w/no more than 5 pp. clips. Resumes without salary requirement will NOT be considered. No phone calls please. Relocation not offered. Contact: EditorialGigs@mjiinteractive.com. Subject Heading: Writer/ArtProducer

...that BLENDER, a national music magazine, seeks a bright and highly organized editorial assistant for a position with great growth potential. Responsibilities include news writing, editing, research and administrative tasks. Knowledge of popular music is integral to the job, as is the ability to reliably handle several tasks at the same time. All interested candidates should submit their cover letter and resume to jobs@blender.com Please include Editorial Asst. in the subject of the email when applying.

Internships

...that E! Online, in Los Angeles, is currently hiring editorial interns for the spring semester. Interns will work closely with the style editor and the Hollywood Party Girl columnist. Duties will include writing fashion photo captions, covering the red carpet at events, interviewing celebrities and stylists and assisting with every day activities. Interns must have their own transportation and be able to receive school credit. This position needs to be filled immediately! Please submit resumes to Sydne Summer at ssummer@eentertainment.com. (OK to mention Ed)

...that LUCKY MAGAZINE is looking for a few enthusiastic, hardworking interns to work in the Accessories department for the Spring semester. You must have a strong interest in fashion and accessories and you MUST be able to receive credit for the internship. Interns will help with sample returns, check ins, and pick ups but will also be given a fabulous introduction into the inner workings of the world of fashion magazines. We need someone to commit to 2-3 days a week (approximately 15-20 hours). LUCKY is a very fast paced environment and we want someone who will take their job seriously. Please email a short description of why you are interested in/would be perfect for this position, your RESUME, and your availability for the spring semester to rebecca_aronson@condenast.com. *This is an official Ed2010 posting*

...that Latino University Magazine is looking for an editorial intern to start immediately. We are an entertaining, educational and informative publication providing our readers with fresh, smart and relevant content encompassing the New Generation Latino college experience. Interested applicants should have a desire to work in publishing, and should be capable to research and write for our demographic. Print journalism, communications and English/creative writing majors are preferred. Our departments include health, fashion, music, entertainment, motivational real life stories, Latino literature, features, career-oriented pieces, just about anything our readers find interesting, inspirational and useful. Please submit any relevant writing samples, contact information to Beth Goodbaum at bethg@latcominc.com with "editorial intern" in the subject line. (OK to mention Ed)

...that an international travel journalist for major titles part-based in the UK (London) and part-US (Indianapolis) seeks interns in the latter. I dip into and out of town, so opportunities would consist of 3-5-day stints. Email sal@sallyhoward.net to discuss. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
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