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Subject: Happy Weekend! Love, Ed - January12, 2007


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Ed says if you’re an editorial assistant…
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…sign up for the NYC event! Details are below.

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3rd Annual EA SquareTable Event
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Calling all NY Editorial Assistants (and Assistant Editors who still assist). Now's the time to apply to participate in our 3rd Annual EA SquareTable Event, to be held on Jan. 23 from 6:30-8:30.

The event brings together EAs from New York-based magazines to discuss their jobs, as well as speak with senior magazine editors on how to succeed and get to the next level. The cost is $20.

If you'd like to participate, please reply NO LATER THAN WEDNESDAY, Jan 17 to Events@ed2010.com with the following info...
Your name:
Your magazine:
Your job title (as it appears on the masthead):
Who you assist (specific eds, or dept...):
How long you've been at your job:
Your Cell Phone Number:

Please note, because space is limited, we will send a confirmation email by mid-next week with location details.

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REMINDER: Apply for Ed's $1,000 Trust Fund!
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Are you an unpaid intern at a magazine in New York City this semester? Then Ed wants to help you out! Read Ed's Trust Fund application rules (aka: the "fine print") on the Ed on Campus page on Ed2010.com and then apply before JANUARY 30, 2007! One of you will win $1,000 to use however you please (but we hope you'll use it to, well, live in this amazing yet ridiculously expensive city!)

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News
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1. The Christian Science Monitor
Celebrity Gossip’s Siren Call Grows Louder
By Ethan Gilsdorf
Jan. 12, 2007
http://www.csmonitor.com/2007/0112/p11s01-algn.html

In the new FX drama, "Dirt," a snake charmer of a magazine editor says, "This is what the marketplace wants." The character, played by Courtney Cox, claims the public wants celebrity gossip in the form of the fictional publications "Drrt" and "Now."

The show's "People"-meets-"National Enquirer" magazines stray only nanometers from truth. America does desire endless dirt on celebrities, and 2006, the year of Brangelina - or was it TomKat? - seemed the apex (or nadir) of its fixation.

Obsession with star gazing has been a pop-culture mainstay for decades. But lately, the proliferation of outlets for such coverage seems unbridled. Cable news and entertainment shows keep multiplying alongside celebrity-gossip blogs, which have millions of fans. Even staid newspapers, desperate for readers, have added pages chronicling stars' marriages, breakups, and fashion train wrecks.

MORE ONLINE

2.WWD
Time to Go?
By Stephanie D. Smith
Jan. 12, 2007
http://www.wwd.com/issue/article/111934

Time Inc. next week is expected to say goodbye to up to 20 staffers at each of its titles across editorial, production and business functions, sources said. Though the number of jobs to be eliminated is not yet final, one insider commented, "No one there is safe." As if losing one's job isn't hard enough, sources also said the once-cushy severance packages are expected to be less generous than in previous years.

Time, Fortune, Real Simple, Life and Money were among the titles hit during last winter's round of job cuts. Layoffs this month are expected across a wide swath of titles, from Sports Illustrated to even the golden child of the company, People.

People staffers for the most part dodged the bullet in the last two rounds of job cuts, but as consultant firm McKinsey & Co. has critiqued each magazine to find better operational efficiencies, sources said Time Inc. may finally do away with People's siloed system of editing, writing and reporting. "They're trying to unravel that," said one source close to the company. And when they do, "you end up with a bunch of attrition." Last month, People changed some of its editing processes so that some stories would be reported, written and fact-checked by the same person.

MORE ONLINE

3. WWD
Who’s the Judge?
By Irin Carmon
Jan. 12, 2007
http://www.wwd.com/issue/article/111934?page=1

For those wondering what the editor in chief turnover at Seventeen means for the magazine's partnership with America's Next Top Model — which made bygone editor Atoosa Rubenstein guest judge and put the winning model on the cover of the February issue — well, the show will go on. Though new editor in chief Ann Shoket did not become America's next top teen magazine editor in time for shooting, a spokeswoman for Seventeen said Carissa Rosenberg, Seventeen's entertainment director, would appear in her place for the coming cycle of the popular show. Rubenstein originally hired Rosenberg, a former publicist, at CosmoGirl and then brought her to Seventeen when Rubenstein took the reins. No word on whether Rosenberg's judging will include the same helpful plugs for the magazine that her former boss offered up: "Brooke is like a Seventeen reader. There's something so sweet about her. You just want to put her on a cupcake," and "I want to stick up for Megg. I liked her. I felt like she was the kind of girl who would sell copies of Seventeen."

4. WWD
Tower of Power
By Stephanie D. Smith
Jan. 12, 2007
http://www.wwd.com/issue/article/111934?page=1

Having a sexy headquarters can boost a company's image — just ask Google, whose Mountain View, Calif., campus helped the Web star land on Fortune's "Best Companies to Work For" list this year. Could Hearst Magazines be in for the honor next year? President Cathie Black said the brand new Hearst Tower has reduced employee turnover. "Our turnover has dropped in three months," she said at a Magazine Publishers of America breakfast on Thursday. A spokeswoman for the company confirmed turnover has decreased by nearly double digits since staffers moved into the lush building, complete with a waterfall and airy cafeteria in its 10-story atrium, which some observers say has stolen the thunder from rival Cond? Nast's Frank Gehry-designed cafeteria, making it look like a crowded bodega. Staffers also hear the company may soon host mixers on Fridays with wine served in the Hearst Caf?. The buzz about the perks has Eliot Kaplan, Hearst's editorial talent director, a bit crazed. He said he's seen an uptick in the number of people coming in for interviews, some simply to check out the building. During interviews in his office, Kaplan said, many people get distracted by the Hudson River views, so he's started to face them away from the windows.

5. WWD
Studio 4 (Times Square)
By Stephanie D. Smith
Jan. 12, 2007
http://www.wwd.com/issue/article/111934?page=2

Though most industry insiders know of Vera Wang's figure-skating past, few have seen her in action on the ice. Style.com's Style Studio captured the designer in skates in a two-minute clip featuring her ice-skating with her daughters at Chelsea Piers. Wang gracefully twirls on the ice while coaching her daughters through several turns and spins. "Figure skating gave me that love of beauty, that love of line and that love of telling a story," she says in the video. "I encouraged my daughters to do it while they were very young, and I felt that it would give them confidence not only in their own bodies, but in themselves. So I wanted them to share my love of skating, which was the speed, the costumes and the music."

Style.com has created about 20 clips of custom footage since September, introducing about one a week. The site's editor in chief, Dirk Standen, expects that to ramp up to two per week this year, including clips featuring Pat McGrath prepping for fashion week and a look at sketches from designer Gilles Deacon.

6. WWD
Still in the Mail
By Amy Wicks
Jan. 12, 2007
http://www.wwd.com/issue/article/111934?page=2

It will take more than two tractor trailors colliding to prevent W subscribers from receiving their magazines on time. As reported Thursday, a truck carrying 25,000 copies of W's February issue collided with another truck Wednesday morning in Cincinnati. The accident resulted in 3,000 Ws spilling out onto Interstate 71. But a magazine spokeswoman said all 3,000 magazines — which were on their way to subscribers in Northern California — will be replaced and in mailboxes at the regularly scheduled date.

7. New York Post
American Media Boss May Bring Star Back to Boca
By Keith J. Kelly
Jan. 12, 2007
http://www.nypost.com/seven/01122007/business/american_media_boss_may_bring_star_back_to_boca_business_keith_j__kelly.htm

ACCOUTANTS are still scouring the books at American Media, Inc. which is facing new deadlines for its long overdue financial results for the past two years.

The report for the year ending March 31, 2006 is due on Jan. 15, but an agreed-upon extension gives them until Feb. 15 to get them in.

Meanwhile, despite denials, insiders say American Media CEO David Pecker is indeed considering a move of Star magazine back to Boca Raton, which is technically the corporate headquarters.

MORE ONLINE

8. FishBowlNY
Cathie Black Has An E-Crush
Jan. 11, 2007
http://www.mediabistro.com/fishbowlny/magazines/cathie_black_has_an_ecrush_50997.asp#more

Cathie Black, the president of Hearst Magazines, loves the way they get magazines done in places like London and Moscow and Sydney. There, they put out nice, glossy mags with good newsstand sales and a small staff, say 15-20 people, compared to about twice as many people for similar publications in the U.S.

Black was speaking at a Magazine Publishers of America breakfast about how hard it is to get a magazine launched successfully in the U.S. because of all the expectations: a big public launch, lots of staff, "$5 million" overhead, a business plan for many months ahead. "We tried our darnedest" with two of the publications shut down in the past year — Shop Etc. and Weekend — "but they didn't reach the hurdles we set for them."

MORE ONLINE

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Whisper Jobs
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Ed hears ...

Jobs

...that BRIDES Magazine is looking for a freelance art/photo assistant concentrating on the Honeymoons and Weddings Away special issue. Duties include photo researching, scanning, retouching, ordering prints, logging and tracking film, handling contracts, assisting in production, returning portfolios, with opportunity of designing FOB pages, etc. Mac proficient, Photoshop, Excel, and Word. InDesign experience a plus. Dates are February to May, with possibility of working on future projects. Hours are flexible (office hours are 10am to 6pm). Rate is $20 an hour. Contact: Kristen Walsh, Associate Photo Editor kristen.walsh@condenast.com

Internships

...that CosmoGIRL! is looking for a fun, smart, fashion-loving intern to help out in the photo and model booking department ASAP. Applicants MUST be eligible for college credit. Model booking duties include organizing model cards, digital photos and model releases. Photo responsibilities include filing of film, photocopying portfolios, calling in & returning portfolios, helping out on photo shoots. We?re looking for a commitment of two or three days a week. Please e-mail a resume and cover letter to Mai Hoang at mhoang@hearst.com. (OK to mention Ed)

...that Seventeen Magazine is looking for an art intern for the design department. Our ideal candidate is enthusiastic and hard-working with good organizational skills, a strong interest in editorial design, exceptional comping skills and most importantly a sense of humor. Responsibilities include trimming layouts, assisting with updating mini boards, filing and organizing art, and scanning film for layouts. Requirements: You must be a college student eligible to receive school credit. This is an unpaid internship. We are looking for someone who can commit to 2-3 days per week through the end of the spring semester. Please email resume (and some low res samples of your work) to Lulu Zeitouneh at lzeitouneh@hearst.com with the subject "Internship" No phone calls please. (OK to mention Ed)

...that the fashion department at Harper's BAZAAR is currently seeking highly motivated spring semester interns. You will be working alongside all of our fashion edit team, specifically, in the American/British designer market. We require 3 full days a week. Tasks will include picking up clothing at showrooms, making copies, creating look boards, managing samples, etc. It is an amazing opportunity and, although intense, a lot of fun. You will have an extensive amount of exposure to both our staff and fashion PR. Start date can be immediate. Please email a cover letter, clearly stating availability, and resume to Courtney Kryston, Fashion Assistant, at ckryston@hearst.com. (OK to mention Ed)

...that American Media Inc., publishers of Star, Shape, Men's Fitness, Natural Health, Fit Pregnancy, and others, is hiring interns for the spring semester for all magazines (Edit, Design, PR, IT, Fashion and Beauty). These are unpaid internships. We're looking to hire interns that can start immediately. Please send a resume and a cover letter with the magazine you are interested in interning at and department to: myresumenyc@amilink.com.

...that Hallmark Magazine, a new women's lifestyle magazine based in New York City, has immediate openings for a design intern and an editorial intern. Internships are available immediately. Requirements: You must be a current student in a degree program at an accredited institution and able to receive credit for an internship. Juniors, seniors and grad students with magazine experience preferred. To apply: E-mail cover letter, resume, plus 1 to 3 clips to hmkeditor@hotmail.com. Or mail to: Intern Coordinator, Hallmark Magazine, 1412 Broadway, Suite 2010, New York, NY 10018. Check out hallmarkmagazine.com to preview the magazine. (OK to mention Ed)

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

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Ed on Campus @ www.ed2010.com/eocboard.html
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