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Ed hopes you had a great long weekend!
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EdSchool presents: How to get freelance work (and end up on staff if you want to!)

Mag freelancer and teacher Eric Butterman and Ed2010 present a 5-week super-intensive course on freelance pitching and writing. Enrollment limited to 15 students, plenty of personal attention. Learn how to write the best email pitches possible, be good on the phone and sell stories (one student sold $3,000 in freelance stories while still in the class--we're not kidding). About Eric: He's been an editor on staff at Folio: and Travel Agent magazine, and has written for Shape, Men's Fitness and countless other titles.

Classes are Wednesdays Feb. 21st-March 21st, 7-9pm at The Manhattan Theatre Club, The Creative Center, 311 West 43rd Street (near 8th Ave.)

Cost: $285

To sign up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.

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News
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1. The Wall Street Journal
India, Glossy Magazines on the Same Page
By Binny Sabharwal
1/16/07
http://online.wsj.com/public/article/SB116889817232176993-8wGp0hW8AV5wGEiefnBUt_HEfVM_20070123.html?mod=blogs

As India's booming middle class shops, travels and eats out like never before, international glossy magazines are racing to the subcontinent to cash in on an advertising boom.

Lured by a growing pool of deep-pocketed readers and advertisers anxious to reach out to India's 300 million-strong middle class, some 10 foreign consumer magazines have launched Indian editions in the past two years, and close to 20 more are expected to start publishing in India in 2007.

Indian versions of Maxim, Marie Claire and Good Housekeeping are already on magazine racks; Vogue and others have announced plans to publish here. Even Playboy and Penthouse have indicated interest in coming to India, though they are still working to devise tamer layouts to suit India's more conservative society. With advertising and profit growth slowing in their home countries in the developed world, big-name publications need new markets.

"Compared to developed markets like the U.S. and U.K. that are showing single-digit [annual revenue] growth in the entertainment and media sector, India has close to a 19% growth rate and a large, untapped market," says Smita Jha, a consultant at PricewaterhouseCoopers Pvt. Ltd. in New Delhi. "Moving to emerging markets like India becomes a natural progression for publishers wanting to expand."

MORE ONLINE

Time Inc. and Cond? Nast aren't the only media companies hiring high-priced consultants to evaluate their business practices. Sources say The Wall Street Journal is also looking for a consultant — McKinsey & Co. or another firm — to examine its editorial processes.

The move to seek outside guidance comes just weeks after the Journal unveiled a splashy redesign that included shrinking the paper by 3 inches, a move parent Dow Jones & Co. said would save $18 million annually. Now the Journal appears to be looking for consultants to find other areas to trim costs. The search for a firm comes as the Journal is in contract negotiations with a union representing editors and reporters, the Independent Association of Publishers' Employees.

A spokeswoman for Dow Jones said, "We have consultants coming in here all the time and we don't comment about what they're doing."

3. WWD
Memo Pad: Foxy Lady
By Amy Wicks
1/16/07
http://www.wwd.com/issue/article/111957?page=1

Move over, Kate Winslet — the "silver foxes" are taking over Entertainment Weekly's Jan. 19 issue. In an industry that embraces 18-year-old "It" girls, the magazine has Golden Globe nominees Helen Mirren, Judi Dench and Meryl Streep on its cover. Will EW's median reader, at 35 years old, feel turned off by the 60-plus trio? Mirren, Dench and Streep participated in a roundtable inside that tackles women-in-Hollywood issues, including aging. "I think there is a growing acceptance of the fact that women actually make up 50 percent of the population," Mirren told EW. "And that women of our generation are an economic force." Dench had a different point of view. "...I do think it's a fluke when you get a year with a lot of very good parts written for women. It's whatever is in fashion." An EW spokesperson said, "The three ladies on our cover represent the A list of actresses and all are front-runners for an Oscar."

4. WWD
Memo Pad: TV Moves
By Stephanie D. Smith
1/16/07
http://www.wwd.com/issue/article/111957?page=2

Kate White's dishy mystery novels set in the magazine industry are being adapted for the small screen. The Cosmopolitan editor in chief's books featuring crime-fighting magazine writer Bailey Weggins have been optioned by Lifetime to become a possible television series. Lifetime has hired a writer to create a script for a pilot, though a date when a pilot would be filmed has not been determined. White's fifth book in the series, "Lethally Blond," will be in bookstores in May, and she's already at work on her sixth in the series, which is still untitled.

5. WWD
Memo Pad: Glamorous Flicks
By Stephanie D. Smith
1/16/07
http://www.wwd.com/issue/article/111957?page=2

Glamour's Reel Moments has gone mobile: The second round of Reel Moments films is now available on samsung.com, which visitors can download for free to their cell phones, or watch the shorts on the Web site. One of each of the three films will be shown per month beginning February through April at samsungmobileusa.com/reelmoments.

In addition to their Web debut, all three films were recently accepted to the Santa Barbara Film Festival (not the Sundance Film Festival, as Memo Pad incorrectly reported Wednesday). The festival is an Oscar-qualifier, meaning the films could be nominated for an Academy Award in 2008 (a film in the 2005 series, "Dealbreaker," was accepted into Sundance).

6. New York Post
NEW MAGS SHOOT FOR THE RICH NICHE
By Keith J. Kelly
1/16/07
http://www.nypost.com/seven/01162007/business/new_mags_shoot_for_the_rich_niche_business_keith_j__kelly.htm

Doubledown Media is living up to its freewheeling corporate name.

In a publishing world beset with talk of cutbacks and downsizings, Doubledown is taking an opposite tack by adding two magazines to its portfolio, effectively doubling its size in a matter of months.

Last week, it completed the acquisition of Private Air, a 5-year-old magazine aimed at owners of private jets and aircraft, for an estimated $3 million.

MORE ONLINE

6. Media Week
Garden & Gun Takes Aim at the Affluent
By Lucia Moses
1/15/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003532309

Some 1.5 million new residents moved to the South in the past year, many of them retirees and young professionals drawn to the region’s jobs, affordable housing and warm climate. Now, a Southern publisher is hoping to charm them with Garden & Gun. While the title might suggest a Guns & Ammo for the domestic set, the new magazine is actually for those aspiring to the affluent, sporting Southern life.

Led by former New Yorker and Mirabella publisher Rebecca Darwin, Garden & Gun, named for a popular but defunct Charleston, S.C., bar, will be a high-end lifestyle magazine in the style of a Town & Country or Robb Report that reflects the unique culture of the South.

Launching in May, the title will publish five issues and boast a mostly controlled circulation of 150,000 and a cover price of $4.95. Garden & Gun will feature Southern writers Pat Conroy and Clyde Edgerton, as well as Pulitzer Prize-winning cartoonist Doug Marlette.

MORE ONLINE

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Whisper Jobs
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Ed hears ...

...that you need to send us your job listings!

Internships

...that www.julib.com, the lifestyle + luxury e-zine, is currently looking for a very motivated editorial intern (3 days a week). The intern will be involved in every step of the editorial department (researching, writing, etc.). Email your resume to jobs@julib.com. Mention "internship" in the subject. (OK to mention Ed)

...that CITY magazine (city-magazine.com/ezine), an award-winning national lifestyle publication based in NYC, is accepting applications for unpaid EDITORIAL internships for the spring semester. Editorial duties include researching, fact checking, copyediting, brainstorming, proofreading, and writing for a number of sections. You will get clips and you'll also get to see every part of the magazine-making process! Editorial interns MUST have prior journalism experience, as well as a keen eye for details, a way with words, and absolutely no fear of picking up the phone and calling up the source (seriously). Recent college grads are more than welcome. Perks include kick-ass SoHo location (Mercer and Prince), small, casual office environs with a fun and young edit staff, and your name in print in our spring & summer issues. At least two days a week required. Note: The intern hiring process got delayed from December until January, so if you applied then, you are more than welcome to apply again. Send a brief cover letter, resume, and maximum of three writing samples to alex@city-magazine.com. Please no calls, just emails. Thanks! (OK to mention Ed)

...that Next Magazine, the largest LGBT nightlife and entertainment weekly in the nation, is looking for Editorial Interns for its SoHo office. Whether you're new to the city or a savvy veteran, if you like being plugged into the best of New York City's queer nightlife, theater, arts, film, food and culture, then this position is for you. Primary responsibilities include assisting the Senior Editor with writing and maintaining the listings, contributing coverage on gay nightlife and admin tasks in office, plus possibilities to pitch and write small articles. We're looking for candidates with sass, wit and a fierce writing style. Knowledge of Gotham's gay scene is very helpful; willingness to learn and jump into it is a must. Photography skills welcomed, as is being 21+ (for nightlife coverage). Energy, humor and attention to detail are essential. Flexibility in hours and days (~10 per week). Min 4-month commitment required. Internship is unpaid (credit possible) but there's lots of perks if you like to be out and about on the town. Send resume, interests + brief writing sample to listings@nextmagazine.net. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

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