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Stylin'
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Ed had the Aniston back when, and now he's got the Britney Shears. He looks ah-ma-zing!

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News
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1. MediaWeek
In Style Launches Your Look
By Lucia Moses
2/19/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003547068

In Style??™s Your Look, a quarterly offshoot aimed at style-obsessed 16- to 20-year-olds, will have the same mix of beauty and fashion news and inspiration as the Time Inc. mother ship. But, as the title suggests, Your Look also recognizes young people want to be the inspirers, too. To that end, it will invite readers to upload their own fashion photos on the magazine??™s Web site or MySpace profile for possible inclusion in the magazine. Readers also will be encouraged to share their own photos and videos on Your Look??™s Web site.

Your Look is seen as a way to create future buyers of the 1.8 million circulation In Style, which Lynette Harrison, publisher of Your Look and In Style, said captures very few youthful readers. Launching March 2, Your Look plans to deliver a 400,000 rate base by sending the first four issues to existing 16- to 20-year-old subscribers of In Style and former subscribers to the erstwhile Teen People. Your Look also will distribute 425,000 copies on the newsstand at a cover price of $3.49.

???This is really the first of our brand extensions that has a very strong real-people element,??? said Harrison. ???For this audience, it??™s absolutely critical to feel that their voice is being heard.??? The choice of celebs, price points and an experimental, fun approach to beauty in the pages of the magazine also will reflect the sensibilities of younger readers.

MORE ONLINE

2. MediaWeek
Dennis Puts Titles on the Block
By Lisa Granatstein
2/19/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003546474

Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week, announced today that it has put its stable of titles on the block, retaining media investment firm Allen & Co. to explore strategic alternatives. The sale includes all 31 international editions of Maxim, from the U.K. to France, Russia to South America, as well branded licensing deals with the casino in Las Vegas, as well U.S.-based steakhouses, lounges and fashion bedding.

While Maxim and sibling Stuff paved the way during the laddie phase in the late ??™90s, the category has matured in recent years, with the titles experiencing slower growth. Maxim??™s total paid and verified circ was flat at 2.5 million in last year??™s second half, according to the Audit Bureau of Circulations. Newsstand sales dropped 12.2 percent. As for Stuff, its total paid and verified circ fell 4.8 percent to 1.25 million, missing its rate base of 1.3 million. Single-copy sales plunged 34.9 percent. Ad pages, however, are up at Maxim.

Through March, Maxim's ad pages grew 14.9 percent to 147, reports the Mediaweek Monitor. Stuff??™s pages dipped 2.4 percent to 138. Meanwhile, its rivals fared much worse. Emap??™s FHM threw in the towel, folding last December, and former Dennis publisher Jamie Hooper??™s startup. Giant was sold to Radio One for $275,000 and repositioned to serve the urban market.

3. New York Times
Old Media Partying With Oscar Online
By Katharine Q. Seelye
2/19/07
http://www.nytimes.com/2007/02/19/business/media/19oscars.html?_r=1&ref=media&oref=slogin

Here are two numbers to think about next Sunday night when you are rolling your eyes at the length of time it takes an Oscar winner to say thank you. n January, the Golden Globes drew 20 million television viewers. And within a day of the ceremony, people.com, the Web site of People magazine, drew 39.6 million page views.

Page views and television viewers, of course, are not the same thing. Page views refer to the number of clicks on a Web page, and the same person could be clicking many pages. Still, 39.6 million page views is a lot ??” and that was just for the Golden Globes. Imagine what traffic will be like for the Oscars, traditionally the second-biggest television event of the year after the Super Bowl.

The pre-Oscar drumbeat seems particularly intense this year as Web sites of the old media have jumped on the bandwagon and begun aggressively courting all those multitaskers who watch television and surf the Web at the same time. People magazine, Vanity Fair (vanityfair.com), The Los Angeles Times (theenvelope.com), Entertainment Weekly (ew.com), E! (www.eonline.com) and many others have dedicated sections of their Web sites to all things Oscar. Many are counting down to an Oscar night with promises of more video, more blogs, more polls for fans, more predictions from experts and more sweepstakes than ever before. ABC, which is broadcasting the awards ceremony and promoting specials with Oprah Winfrey and Barbara Walters, has given the official Oscar Web site (oscar.com) a complete makeover.

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Whisper Jobs
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Ed hears ...

Ed Ad

Looking for a social roommate to rent a room in a 3BR apartment in Jersey City, NJ starting March 15th. Rent is $533 not including utilities. It's the top floor apartment in a 2-story house - and you'd be living with 2 fabulous people. Lease is very flexible - month to month. Dishwasher in apt. You will share a bathroom with 1 other person. Parking on street is available. Apartment is very new - built about 2 years ago - on a neighborhoodish block in the Heights. Washer and dryer in the garage. 3-4 blocks to a big liquor store, Stop and Shop Supermarket, and downtown Central Avenue shops and stores. Commute to New York is easy - the house is 1 block to a bus that runs to the Hoboken PATH station. 2 blocks to buses that run to downtown Jersey City PATH and Port Authority/Bayonne. Now to you - it's very important that you be outgoing and openminded, respectful and responsible in paying rent and bills, and you must be a tidy person. Sometimes the dishes pile up, but we are pretty good about keeping the place cozy and clean. We like to hang out and have fun, have people over, and often times we come home late. American Idol watchers preferred but not required. If interested, please email Erika at imbertina@gmail.com ASAP.

Jobs

...that ELLE DECOR Magazine is looking for an art assistant. The candidate will process department invoices, track bills, and assist art director administratively. Other responsibilities include photo research, the return of photography/art and special projects as needed. Minimum of 9 months related experience. The candidate should have strong communication and organizational skills and the ability to carefully complete detail-oriented projects, multi-task and meet tight deadlines in a fast-paced environment. Knowledge of Microsoft Office, Photoshop and InDesign required. Please e-mail resume with cover letter to Dara Keithley at dkeithley@hfmus.com. We will contact only those candidates whose experience matches our needs. No phone calls please. (OK to mention Ed)

...that Wondertime Magazine in Northampton, Massachusetts is looking for a full-time associate editor. The associate editor will be responsible for conceiving, assigning, editing and/or writing departments and features. Strong organizational skills are essential, as well as a knack for networking with writers and outside sources to bring in new topics and talent. He or she will work closely with the art department and be responsible for helping fellow editors to execute the magazine's overall look and feel. The associate editor may be asked to contribute to special projects, such as web initiatives and reader surveys. Abililty to work with budgets and deadlines is a must. Candidates for this position should have a minimum of 4 years magazine editorial experience. An affinity for the topics of parents, children and learning is a plus. Wondertime is a lifestyle and learning magazine for parents of young children from infancy through first grade. Northampton is located in western Massachusetts, at the foot of the Berkshires, 90 minutes from Boston and 3 hours from New York City. Please send resume to TriciaH@TalentFusion.com.

...that Wondertime is also looking for a full-time, onsite copy editor with five plus years experience copy editing in magazine, newspaper or related field. Please send resume to TriciaH@TalentFusion.com.

...that Chicagoist would like to add several more people to our staff to fill in some gaps in coverage and make the site even better. If you're interested in writing about food, music, books & literature or general Chicago topics, let us know. Specific positions can be found at http://www.chicagoist.com/archives/2007/02/19/your_help_is_needed.php. If you're interested in any of them, meet the qualifications, can make the time commitment and would like to join the Chicagoist team, email chicagoistapply(at)gmail(dot)com with the position in the subject line. In the email, tell us about yourself and why you'd be good on that beat, and throw in a sample post if you like. Best not to mention Ed.

Internships

...that Gen Art Pulse is looking for an html-savvy design intern to work a few days a week. From fashion to leisure activities, films to gadgets, music and travel ideas, three times a week, Pulse delivers you just the best and how to get it. Pulse is brought to you by Gen Art: the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago, Gen Art produces over 100 events annually including star-studded fashion shows, DJ competitions, film festivals, art exhibitions, live music peformances, multi-media events, and much, much more. We can't pay you, but you will get access to all of our really cool events. Check us out at www.genartpulse.com. Resumes and cover letters should go to cstanley@genart.org.

...that Laufer Media, Inc., publisher for Tiger Beat and BOP magazines, is looking for an EDITORIAL INTERN to assist our writing staff in HOLLYWOOD, CA*. This position represents an opportunity for recent college graduates or current students interested in magazine publishing or entertainment journalism ? you MUST RECEIVE COLLEGE CREDIT for your internship. We require a commitment of 2 days a week, from 10 am to 5 pm. This is a project position to last 3 to 6 months; start date is ASAP. Tiger Beat and BOP are two leading ?tween? magazines. It is essential and encouraged to be familiar with the magazines, have a knowledge of pop culture and all things that interest girls ages 11 to 14. Please send resumes and cover letters to Marc Cuenco at marc@laufermedia.com. Include ?Intern? in your subject line. *The office will be moving to Glendale, CA in March. (OK to mention Ed)

...that BlackBook magazine is looking for a fashion intern to start ASAP for the spring semester. It is an unpaid internship, but you only run a few errands. The best part is working hands on every issue with the fashion director and market editor. Candidates should be fashion savvy, know who is who, and have done some other internships in editorial/fashion or pr. We are a small group but it is a fun atmosphere. Must be dedicated and hard working as you get to go on some shoots, research and traffic PR. Send resumes to bryan@blackbookmag.com.

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed??™s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
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