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News
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1. WWD
Moving Parts
By Sophia Chabbott and Stephanie D. Smith
3/22/07
http://www.wwd.com/memopad/article/114198

Though she was just moved over in February to Gourmet from Architectural Digest, vice president and publisher Amy Churgin will be moving offices once again to become senior vice president for Cond? Nast Media Group, overseeing corporate sales. As WWD first reported Wednesday, Churgin will replace Suzanne Grimes, who left the company last week to join Mary Berner at Reader's Digest Association.

Berner, meanwhile, may have snagged another long-time loyalist, Alyce Alston, who will leave her post as chief executive officer of De Beers North America at the end of the month. Although unconfirmed at press time, Alston, who was publisher of Fairchild's W when Berner was the company's ceo, could rejoin her former boss, who's actively building her own executive team at RDA. In addition to Grimes, Berner hired former Jane and Cookie publisher Eva Dillon away from Cond? Nast.

As for Churgin's promotion, some insiders were surprised by the news, especially since she was just moved off Architectural Digest amid rumors of tension between her and editor in chief Paige Rense. Succeeding Churgin at Gourmet will be Tom Hartman, who was elevated from associate publisher. Hartman has been with Gourmet for four years and has held sales positions at Elle and Travel + Leisure. Hartman, who began his career at Vogue in the early Nineties, also attended culinary school at both Le Cordon Bleu and Bellouet Conseil in Paris.

2. WWD
Water Carriers
By Irin Carmon
3/22/07
http://www.wwd.com/memopad/article/114198?page=2

An experiment for Esquire's December 2006 issue has become an exercise in media ubiquity, with a pro bono twist. Challenged by the magazine to earn his keep in its "genius issue" by creating a brand from scratch, advertising virtuoso David Droga suggested having New York restaurant-goers donate $1 for tap water on World Water Day — today — with proceeds benefiting UNICEF's water programs. That grew into The Tap Project, a full-scale UNICEF campaign with Droga's agency, Droga 5, marshaling a host of restaurant and celebrity partnerships. Esquire editor in chief David Granger has chipped in two free ad pages in the magazine, a big chunk of his December editor's letter and a party co-hosted with Sarah Jessica Parker atop the Hearst Tower yesterday evening.

Using what Droga 5 chief executive officer and former Absolute and Details editor Andrew Essex termed "a combination of gleeful embrace and ferocious arm twisting," about 300 restaurants were signed up, plus a barrage of multiplatform advertising, much of it donated: MSN and AOL's home pages, Reuters and Nasdaq's screens in Times Square, specially designed Donna Karan T-shirts, student street teams around New York City and a free full-page ad in the New York Times courtesy of a UNICEF face-to-face with Times Co. chairman Arthur Sulzberger Jr.

"There is a lesson to be learned, and I think we'll try to employ some of his tactics," said Granger, adding modestly, "though not nearly as well, as we continue to roll out esquire.com."

3. Mediaweek
Top RD Execs Exit in Berner Shakeup
By Lucia Moses
3/22/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003560742

Reader’s Digest publisher Ben Madden and associate publisher Sean Flanagan are the latest to leave Reader's Digest Association as part of the shakeup by Mary Berner, new RDA president and CEO. The latest departures on Monday, first reported in the New York Post, follow the appointment of Eva Dillon, former vp, publisher at Cond? Nast’s Cookie, as president and group publisher, Reader’s Digest, overseeing the flagship and its large-print and Spanish-language editions. Denise Favorule, senior vp, group publishing director, left the company as part of that transition.

Berner, who took over earlier this month following the private-equity firm Ripplewood Holdings-led buyout of the company, also has hired Suzanne Grimes as president of the food and entertaining businesses from Cond? Nast, where she was senior vp, corporate sales. “It’s been a hard and fast running three and a half years, so it’s nice to take a breather for a minute,” Madden told Mediaweek. (His exact position won’t be filled.) “It’s a great company, and I wish them the best.” Madden joined RDA from SmartMoney, where he had been associate publisher, and hired Flanagan six months ago. Elizabeth Bradley, publisher of Selecciones, the Spanish-language edition, is staying put.

Also this week, RDA CFO Michael Geltzeiler was named president, Consumer Business Services, overseeing the book marketing and school fund raising businesses and Ripplewood’s educational materials business. A new leadership structure for RDA’s books and home entertaining businesses is expected to be announced as early as today.

4. New York Times
Magazine Will Begin Consulting With Experts
By Katharine Q. Seelye
3/21/07
http://www.nytimes.com/2007/03/21/business/media/21consumer.html?ref=media

Consumer Reports, widely respected for its independent assessments of consumer products, has long steered clear of consulting with industry and manufacturers. As a further shield from being compromised, it accepts no advertising. But yesterday, the magazine said that its quest for independence had kept it from reaching out to experts who might have helped it avoid one of the biggest mistakes in its 71-year history.

In January, the magazine reported that 10 of 12 infant car seats it tested had failed simulated crash tests — a report it retracted two weeks later. A review of the incident by two outside specialists found that the magazine’s problem stemmed mainly from its decision to develop and run its side-impact tests without extensive consultation with other experts.

The magazine said in a statement that it had not consulted outside experts in part “because of the organization’s longstanding policy of limiting contact with government and industry to avoid compromising the independence of its judgment.” That decision, the magazine said, “ultimately proved to be a mistake.”

MORE ONLINE

5. Fashion Week Daily
Breaking News: Design Changes at Elle
By Staff
3/21/07
http://www.fashionweekdaily.com/news/fullstory.sps?iNewsid=413035&itype=8486

Joe Zee is revamping the look of Elle and has turned to a former colleague to help spearhead the effort. Paul Ritter, who in 2004 co-launched Vitals Man and Woman as the creative director when Zee was editor-in-chief, has been named design director of Elle’s U.S. edition, editor-in-chief Roberta Myers announced today. Ritter will start April 2. An Elle spokesperson confirmed that current art director Guillaume Bruneau, an eight-year veteran of Elle who joined the title in August 1999, will be leaving the company. No further details were provided.

Working with Myers and creative director Joe Zee, Ritter will be responsible for the magazine’s graphic design and visuals. Ritter previously served as the creative director of Life magazine and also directed the redesigns for BlackBook and Jane. Ritter has also designed an upcoming Hilfiger fragrance campaign for the Est?e Lauder Group, and is currently working on two new photography books with Michael Thompson. “Paul’s breadth of experience in the many worlds that Elle is a part of—fashion, beauty, lifestyle, investigative journalism, photojournalism, and celebrity—makes him the perfect person to take the look of Elle forward,” said Myers.

If Ritter is to take Elle in any direction, it’ll likely be keeping in the upward momentum the magazine is currently enjoying. Average newsstand sales for the period from January-December 2006 totaled 341,092, a 10.2 percent increase over 2005. In addition, 2006 ad pages rose 14.4 percent over 2005, for a total of 2,364 pages—the highest number in the magazine’s history.

6. Fashion Week Daily
The Elle Train
By Staff
3/21/07
http://www.fashionweekdaily.com/news/fullstory.sps?iNewsid=413016&itype=8486

Did you notice the trend, chicettes? Many of Elle's edit staffers find their way inevitably to Teen Vogue. The latest is editorial assistant Lindsay Talbot, who joins Cond? Nast as features assistant to senior editor, entertainment, Danielle Nussbaum—herself a former articles editor at Elle. Other former Elle Voguettes of the past two years include former associate fashion news editor Jane Keltner (now fashion news director); former special projects editor Eva Chen (now beauty and health director), and former associate features editor Leigh Belz (now senior editor, features).

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Whisper Jobs
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Ed hears ...

Jobs

...that ELLE.com is looking for a web producer - it's for technical back-end work, but you'll also get a chance to lay out pages and design visuals. It's very fast-paced - with daily stories - and a bit tedious with many stress many slide show galleries - but for the right person, this job will lead to great things. Contact Jennifer Schonborn, jschonborn@hfmus.com.

...that Black Enterprise magazine needs an editorial assistant ASAP! Send a cover letter and resume to Alan Hughes, managing editor, at hughesa@blackenterprise.com. (OK to mention Ed)

...that Shecky?s Media is looking for a short-term freelance fact checker to work on a project for 5-10 days in NYC office. Must have fact-checking experience and be extremely organized. M-F, 10am-6pm, $10 an hour. Immediate start. Please email editors@sheckys.com resume and cover letter with why you would be the right candidate. Please include the position you are interested in as the subject line.

...that Shecky?s is also looking for an Atlanta beauty and fashion writer to cover Atlanta Hot Lists in the beauty and fashion department. Must be in-the-know about trends and spas, and be an experienced, witty writer. Please visit Sheckys.com to view Hot Lists before you apply. $20 per Hot List. Please email editors@sheckys.com resume and cover letter with why you would be the right candidate. Please include the position you are interested in as the subject line.

...that Shecky?s is also looking for a San Francisco Local Editor: Must be on top of nightlife, beauty and fashion in SF area including openings, closings and what?s hot now. Hot Lists, Beats, What?s Happening calendar, blogging and more will be written. Must be an experienced, witty writer, know the SF area backwards and forwards and be committed to the position as well as our site. Position pays $500 a month. Please email editors@sheckys.com resume and cover letter with why you would be the right candidate. Please include the position you are interested in as the subject line.

...that Niche Media is looking for freelance fact checkers to assist with several of our regional, luxury lifestyle publications during the summer season. Assignment to begin soon and last several weeks, maybe longer. Research experience at a consumer magazine is required. Send resumes to Joseph Colly, josephc@nichemediallc.com with "Freelance Fact-checker" in the subject line. (OK to mention Ed)

Internships

...that Time Out New York Kids magazine is looking for summer interns. Internships require a minimum commitment of three days per week and are very hands-on, so previous student media or internship experience is strongly preferred. Responsibilities include researching and writing listings and other items for the website, fact-checking, calling in products, and occasionally writing items for the print edition of the magazine. Please attach r?sum? and writing samples and send to Carolyn Juris, senior associate editor, at cjuris@timeoutny.com. No phone calls, please. (OK to mention Ed)

...that Shecky?s Media is looking for an NYC editorial intern to start now with a commitment through the spring semester. Duties will include writing blogs, research and heavy fact-checking. Three to five days a week, M-F, 10am-6pm, $25 a day. Please email editors@sheckys.com resume and cover letter with why you would be the right candidate. Please include the position you are interested in as the subject line.

...that National women?s magazine based in Atlanta, GA is seeking an editorial intern to assist our fashion and beauty editor. Assistant manages the fashion closet, returns, research for new vendors, managing inventory, and the usual photo shoot-related tasks. There is also opportunity to assist with styling at photo shoots and with fashion and beauty editorial. You will be able to shoulder as much additional responsibility as you can demonstrate handling effectively. Schedule is flexible and will amount to approximately 20 hours per week with more during weeks we are doing photo shoots. We require a candidate that is computer savvy with a friendly attitude. A more than basic understanding of fashion is a must as you will be working with vendors, publicists, marketers and other professionals on a regular basis. The ideal candidate is obsessed with fashion and beauty. Also, fun, passionate, pleasant, organized, detail-oriented, possesses the ability to multi-task and prioritizes with excellent organizational skills, editorial know-how and enthusiasm. College students and grads welcome. Please visit pregnancyandnewbornmag.com to get a feel for what we do. If you feel you are perfect for the internship, email fashioneditor@pregnancyandnewbornmag.com with ALL INFORMATION IN THE BODY OF YOUR EMAIL including a brief cover letter, resume outlining your background and your answer to this question: How would you stay fashionable throughout your pregnancy? NO PHONE CALLS, PLEASE.

...that the fashion department of INTERVIEW magazine is looking for interns who are bright and motivated students with a desire to explore the fashion editorial world. Interns work together with the fashion director, fashion market director and the fashion assistant to help organize and put together the celebrity shoots, and fashion and beauty stories each month. Duties include but not limited to: Maintaining the fashion closet, keeping careful track of incoming and outgoing samples. Helping to send out the editor-in-chief?s issues every month. Attending and assisting on editorial photo shoots. Overall administrative duties. The internship is unique in that it allows the participants to get a general feel of an editorial office atmosphere while also letting the intern gain hands-on photo shoot experience. Requirements: All applicants should be well-versed in pop culture, and have a substantial interest in the fashion industry. Please note that this is an unpaid internship, however Brant Publications offers a $4 stipend covering the cost of getting to and from our offices by subway. Students will also be able to earn college credit for this summer internship. If interested please email Heather Cerrato at hcerrato@brantpub.com. (OK to mention Ed)

...that Natural Health magazine, a health and wellness title in NYC, is looking for a temporary editorial intern who can work 3 full days a week or more ASAP. The internship runs until May, with the possibility of extending it through the summer. Duties include administrative work, researching, calling in/returning products and writing. You will receive full school credit during this unpaid internship. Please send cover letters and r?sum?s to Christine Richmond, crichmond@naturalhealthmag.com with the subject 'NH Internship.' No phone calls, please. (OK to mention Ed)

...that Quick & Simple, a new women's weekly magazine from Hearst (www.quickandsimple.com), is seeking organized and enthusiastic interns to join our Coupons & Contests department from May - August. As part of one of the most popular pages in the magazine, interns will have the opportunity to brainstorm contest and sweepstakes ideas, interview winners, attend media event, act as a liaison with PR representatives and write brief copy. Students must be able to work full-time 3-4 days a week, for college credit. This is a great opportunity for a behind-the-scenes look at a start-up magazine and a hands-on experience with a small department! Please send cover letter, resume, and any clips to Kimberly Sica at qsinternship@hearst.com. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

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