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You know, "bings"
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Why does Ed feel like this is the busiest time of the year?

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L.A. Book Club: Your Next Assignment
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Attention L.A. Ed Book Club members and aspiring members: Pick up a copy of “The Nasty Bits: Collected Varietal Cuts, Usable Trim, Scraps and Bones” by Anthony Burdain. This is our next book club assignment. E-mail Ed’s helper Sree at Sree.Roy@bobit.com for all the details of when and where we’ll be meeting.

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News
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1. WWD
Stitching Up
By Stephanie D. Smith
4/05/07
http://www.wwd.com/memopad/article/114602?page=1

Can Martha Stewart bring the sexy back to sewing? Maybe, if she wore a bikini while stitching hems in her magazine, but at least she can be a "sewing mentor" to young stitchers looking to take up the hobby. On Tuesday, the craft goddess announced a deal with SVP Worldwide to endorse its line of Singer, Husqvarna Viking and Pfaff sewing machines as SVP attempts to align its products with Stewart's authority in the crafting world. The partnership, expanding Stewart's empire even further outside of publishing, also comes at a time when sewing is experiencing a comeback. According to the Home Sewing Association, there are 35 million people who sew in the country, up from 30 million in 2000.

Stewart said she has been sewing since she was seven. "I was fascinated [by sewing] because you can cut up a piece of cloth and make something beautiful." In between filming several television shows daily, overseeing her magazines and Web sites and building a craft room at her home, Stewart said she primarily sews bedroom decor, like dust ruffles, pillows, canopies and bedding. But other projects are less appealing. "I don't make quilts, I'm not crafty like that," she said. Clothing is not her forte, either. "It's less interesting to me than things for the home," she said.

That said, Blueprint, its new women's lifestyle title where a lot of the staffers already sew, will feature more clothing projects. "If you saw the girls who worked for me, the Blueprint girls, they all sew. They're all making gorgeous things." In fact, during an interview, Stewart pulled over Blueprint fashion editor Katie Hatch to model a dress she made in a day.

MORE ONLINE

2. Fashion Week Daily
Good Housekeeping's Spring Cleaning
By Staff
4/04/07
http://www.fashionweekdaily.com/news/fullstory.sps?iNewsid=416844&itype=8486

Good Housekeeping is gearing up for a makeover and enlisting a new team of editors to help with the fashionable facelift. The Hearst title, which boasts a monthly reach of 25 million readers, has apparently been scouring some stylish mastheads, tapping Jane senior editor Sara Lyle for the newly created position of lifestyle editor and Lucky associate beauty editor Alyssa Kolsky Hertzig as its new beauty editor. The hires come just in time for the 122-year-old publication’s May revamp, which will kick off a wave of expanded fashion and beauty coverage. “The new normal is better, more beautiful design,” said editor-in-chief Rosemary Ellis. “There’s a growing consciousness with American women in terms of design; you see it manifested in everything from Target stores to magazines and newspapers.” Call it trickle-down chic.

3. New York Times
Online Experiment for Print Magazine
By Stuart Elliot
4/05/07
http://www.nypost.com/seven/03142007/business/rdas_berner_burns_bushes_at_cond__business_keith_j__kelly.htm

READERS of a weekly newsmagazine will soon be getting a bonus issue, but they will miss it if they look in mailboxes or on newsstands. The magazine, The Week, will publish the extra issue online, rather than in its regular printed format. The special issue will feature articles on the environment — hence the decision to spare trees by publishing it just on the Internet (theweekmagazine.com).

“Bringing our readers an extra issue in a digital format echoes the environmental issues we’re trying to highlight,” said Justin Smith, president and publisher of The Week in New York, which is part of Dennis Publishing.

The project represents the first time The Week has produced a themed issue as well as its first online-only issue. The bonus issue will also serve as a kind of Web-based sampling program for The Week, because nonsubscribers will be able to read it on the Web site.

MORE ONLINE

4. Folio
New Magazine to Launch for ‘Tweens’
By Marrecca Fiore
4/04/07
http://www.foliomag.com/viewmedia.asp?prmMID=7579&prmID=1

DIC Entertainment, Geffen Records and Poets Road have launched a new brand for “tweens” called Kewl. The Kewl brand will include a free, quarterly magazine to be distributed nationwide in retail outlets such as Claire’s, FYE, Sam Goody, Skechers, Suncoast and Toys ‘R Us.

The 500,000 circulation magazine, also titled Kewl, will focus on celebrity and music. The magazine will be used as a launchpad for a television show, Everything Kewl, and an interactive Web site kewlmag.com. The magazine’s advertisers will include Bonne Bell, Skechers and Proactiv, and its promotional partners will include ABC, New Line Cinema and Warner Bros.

5. Media Industry Newsletter
News This Week
By Staff
4/04/07
http://www.minonline.com/current_min.htm

Jackie Leo, "Child's" First Editor, Recalls The 1986 Beginning... She is much better known for her subsequent career--from Family Circle editor-in-chief (1987-1994) to her current editor-in-chief's stint (since September 2001) at Reader's Digest. In Leo's personal Before They Became Stars chapter, she was a Modern Bride staffer in the mid-1980s, when she came up with the idea for Child. "Having a large number of high-income working couples was a new phenomenon back then," she says . "I was a new parent myself [she and husband/U.S. News & World Report columnist John Leo's daughter Alex is now in her 20s], and questions that I had personally--like hiring a nanny, setting up 'play dates,' and choosing the right private school--applied to many."

So, with Mary Anne Sommers (ex-Harper's Bazaar) being her business partner and financial support from the Italian conglomerate that also launched Taxi (the European-styled fashion magazine that had a brief run in the 1980s), Child launched in September 1986. Caught the attention of then-New York Times Magazine Group president Bill Kerr (retired as Meredith Corp. chairman/ceo in July 2006), who bought the magazine and quickly moved Leo to FC. Second Child editor was now-Cosmopolitan editor-in-chief Kate White, and Leo lauds her Child work of the final editor-in-chief Miriam Arond (see below).

MORE ONLINE

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Whisper Jobs
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Ed hears ...

Ed Ad

Amazing room in mostly furnished 3-BR SoHo apt?move in June 1 to sign one-year lease. Room for rent is truly spacious for area! Location is UNBEATABLE?short walk to 1, C/E, R/W and 6 trains, tons of awesome restaurants and shops, Washington Square Park, etc. Existing roommates (one is an asst. mag editor, the other is an event planner) seek similarly professional, tidy, chill and responsible female roommate. Rent is $1300 plus utilities. For more info, please write sohoeditorgirl@yahoo.com.

Jobs

...that Boston magazine seeks writer/researcher for branded publications (Home & Garden, Elegant Wedding, and New England Travel & Life). Ideal candidate has been an editorial assistant or assistant editor at an established magazine, has written short- and long-form pieces, and is ready to move up on the masthead. The writer/researcher writes for all three magazines but is also responsible for factchecking all articles. Factchecking experience a major plus. Send resume, cover letter, and clips to Julie Suratt, executive editor, jsuratt@bostonmagazine.com. No calls. (OK to mention Ed)

...that a growing publishing company in suburban Atlanta seeks versatile senior-level editor to take bimonthly B-2-B travel magazine to the next level. Must have bachelor's degree, 3-5 years editorial experience, strong writing and editing credentials, ability to quickly cultivate contacts, develop story ideas, and travel to industry shows. InDesign editing experience strongly preferred. Please send cover letter, resume, and salary requirements via email to info@collinsonpublishing.com. (OK to mention Ed)

...that Penton Media, the second largest b2b company, has an opening for a graphic designer with one of its trade publications dealing with the convenience and petroleum industries. Skilled in-house graphic designer is needed to perform layout of the magazine, design ads, create promo pieces and assist with the artistic production of any additional materials. Location: Philadelphia, PA. Position will begin sometime in May, and may be able to train with our current designer before he leaves. Please send resume to Shahla Hebets, Publisher, at shebets@penton.com. Or fax resume to (215) 245-4060. Check www.penton.com. Do NOT mention Ed.

Internships

...that Rodale is seeking a Production Intern for Prevention Online (www.prevention.com) in their New York office. The intern will get hands-on experience with the day-to-day maintenance of a large-scale a website as well as newsletter production. Ideal candidate will possess: Knowledge of HTML and Photoshop, interest in learning to use Vignette Content Management Application, a good editorial eye and attention to detail, excellent organizational skills, ability to work within tight deadlines, and a strong interest in learning the ins and outs of web publishing. Online Media Journalism/ English major preferred. This is NOT an editorial position. This is a PAID internship or for college credit. Please post resume at www.rodale.com.

...that Topic Magazine is looking for a web intern to start ASAP. There is no pay, but you will get a chance to see how a young, award-winning magazine works, get clips with bylines and be an integral figure in our new and exciting web project. This is definitely an editorial position, but those with web developer skills are encouraged as well. Tasks include: Generating three pitches/month for our website that fall under our current ten topics. Researching all past contributors and updating their bios on our new website. Keeping in contact with our web correspondents. Copyediting/formatting web entries. Requirements: Fantastic research skills. Great correspondence skills. Ability to work quickly under changing deadlines. Amazing attention to detail. Friendliness & a sense of humor. As a bonus, we're looking for experience with basic HTML, web publishing platforms and copyediting. Please submit a resume and a short cover letter including two examples of pitches that you'd like to develop into pieces for the Topic website. Before you send your materials to the managing Web editor at carrie.jones@topicmag.com, create a free login to topicmag.com and thoroughly check out the site. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Guy on the Hunt at http://ed2010.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
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