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******* The magazine industry's ad-page crown, which has rested with Time Inc. for most of its storied life, is about to slip off. Technically, Time Inc. is still No. 1 in total ad pages, as the Media Industry Newsletter will make clear in a report today. But in recent months Time has sold about a dozen of its magazines - many from its former Time4 Media division to Swedish publishing giant Bonnier.
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2. Media Week
Back in 1997, when Bauer Publishing launched Twist for 15- to 17-year-old celebrity hounds, it hadn’t yet created In Touch or Life & Style. In a few short years, those titles have grown to more than 2 million combined circ. In a way, Twist has become the victim of Bauer’s own success as its readers have moved on to the celebrity weeklies. In the second half of 2006, circ was down 5 percent to 232,194 with a 3.2 percent decline in single copy, per the Audit Bureau of Circulations. Molly MacDermot, who became editor in chief of Twist in January, is hoping to set the magazine on track for growth with a redesign that positions it as a junior Life & Style, which focuses on the lifestyles of celebrities. With the May/June double issue, which goes on sale April 30, Twist will put a stronger emphasis on tween celebrity fashion and beauty to boost its appeal with 10- to 14-year-olds. There are new departments like “Looks Boys Love,” with the boys being teen idols; “Is This Normal,” where celebrity guest-editors weigh in on personal hygiene issues; “Body Insecurities,” as revealed by celebs, and “Who Got It Right” (celebrities wear the look, you judge). “What no teen girl is getting right now is a fashion/beauty magazine that has that weekly style they crave—photo-heavy and celebrity-heavy, but with a teen sensibility,” MacDermot explained. “They care what their butt looks like, but they’re not going to shell out $200 for jeans.” MORE ONLINE
3. New York Times
Maintaining a brand name in the business world is not always easy, especially when the name is also a common word. Last week two rival business magazines — Fortune and Portfolio — saw their names bump up against each other a bit. It was an important week for each of the magazines. Fortune, the long-established glossy that chronicles wealthy people and big businesses, released its annual Fortune 500 issue, listing the biggest companies in America by revenue (the winner: Wal-Mart Stores). And Portfolio, the brand-new glossy that chronicles wealthy people and big businesses, released its much-anticipated debut issue. As it happened, one of the featured articles in Portfolio on the investor T. Boone Pickens was headlined, “Fortune Hunter.” And Fortune, in the pages leading up to its highly popular corporate rankings, ran an eight-page photo spread called “Portfolio.” MORE ONLINE
4. WWD
Though Rodale folded Organic Style in 2005, fans of the magazine will be vindicated both by the green media groundswell and the fact that some of its former senior staffers are reviving the model — this time online. Under the aegis of the Washington Post Co., the green consumer site Sprig launched Sunday to coincide with Earth Day. Sprig marks the first Washington Post Co. launch, digital or otherwise, in recent memory, and its first product-oriented bid for the female consumer. It also provides clues as to what former Newsweek editor Mark Whitaker's newly minted job of vice president and editor in chief of New Ventures has entailed thus far. Headed by Jeanie Pyun, who was the last editor in chief of Organic Style, Sprig will cover green lifestyle, including beauty, fashion and food, but with an eye to accessibility. "Our mantra is, it's much better to get 95 percent of the population to get 5 percent more green, rather than 5 percent become 95 percent more green," said Pyun, who has been joined by former Organic Style beauty editor Suzanne Murray. Rather than competing with green portals like Treehugger.com, which the launch presentation terms "condescending to ‘green lite' [readers]," or with print magazines' now-annual green issues ("one month per year; not experts," the presentation said), the site's backers say they hope to go head to head with Cond?Net properties Style.com and Epicurious. Indeed, Goli Sheikholeslami, Sprig's vice president and general manager, was general manager at Cond?Net until 2002. (WWD and Cond?Net are both owned by Cond? Nast Publications). The move into the fashion and beauty space, originally pitched to chief executive officer Donald Graham by former Rodale women's group president Sara Levinson, is also clearly a bid for some of that consumer-focused advertising. "The audience will be in some ways complementary to our existing audience, in that Slate, the Washington Post, and Newsweek have high-income, well-educated readers with heavy Web use," said Whitaker. "But there's the opportunity to branch out not only with something specifically focused towards women, but also something more vertical. It didn't make a lot of sense for New Ventures to start another news site." MORE ONLINE
5. WWD
Abs architect David Zinczenko will bring his expertise on love and relationships to "The Oprah Winfrey Show." The editor in chief of Men's Health on Thursday in Chicago taped a segment on relationships for an upcoming episode. The taping is his first appearance on the show; no word on whether he gave Winfrey recipes from his new book, "The Abs Diet for Women," in between commercial breaks. Zinczenko fit in the trip to Chicago in between regular appearances on the "Today" show and penning his weekly blog for Yahoo.com, which has encouraged readers to post more than 38,000 comments since it appeared in November.
6. WWD
Us Weekly will dole out its annual Hot Hollywood awards next week to Tinseltown's best-dressed celebrities and their stylists, designers and makeup artists. The magazine will recognize Rose McGowan, Ali Larter and David Arquette, among others, and name Jennifer Lopez Style Icon of the Year. Of the laborers, Marchesa, whose dresses have draped the lithe frames of most of young Hollywood, will be named Designer of the Year, while Cristina Ehrlich and Estee Stanley, who have dressed Jessica Biel and Nicole Richie, will be named Stylists of the Year. Jennifer Meyer, wife of actor Tobey Maguire, won Jewelry Designer of the Year. The Hot Hollywood Issue hits newsstands April 25; Us Weekly will host an event for the winners at Sugar in Los Angeles the next day.
7. New York Post
What with the pressures of work, play and looking good, it's not easy being a man these days. But here's the good news: there's a raft of magazines that can help. This week we look at four - both old and new - titles that aim to improve all aspects of guys' lives - and let off some of that pressure. Wake up, you frustrated bankers and lawyers. Outside shows you how to turn your passion into a paycheck. While some of these options seem sort of plausible - like pro surfer or fly-fishing guide - others are just bizarre. Example: the professional corrector, someone who goes around correcting peoples' mistakes. Elsewhere, you'll get some great views of the Kapa Kapa Trail, which American soldiers used to trek through Papua New Guinea during World War II. And get the lowdown on landing a marlin in - of all places - the waters off JFK Airport from Captain Frank of Staten Island. A note on style: The type is so small we can't imagine any sight-challenged baby boomers who stick with it. Best Life doesn't seem to fulfill its motto of delivering "What matters to men." A look at the table of contents is enticing enough: seven secrets to an erotic marriage, five perfect foods and the best way to lose your gut. Boy, are things disappointing once you start leafing through the issue, raising the question of whether the table of contents and the rest of the magazine were put together in the same universe - let alone the same office. The secrets to an erotic marriage article is a story about how one can be grown up but still be consumed by lust, while the dining piece - if you can imagine - had little to do with food. The flat tummy piece does offer five abs workouts that probably work, but the only art associated with the article is a silly photo of a six-pack of Heineken beer cans sitting on a guy's torso. Yuck. Duping readers with snappy enticements that mislead will quickly wear thin. It certainly has with us. MORE ONLINE
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April24, 2007 - Check out today’s great internships! >> |
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