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Ed Got a Haircut...
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...and no one noticed.

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News
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1. New York Post
In Touch Out Of It
By Keith J. Kelly
2/25/07
http://www.nypost.com/seven/04252007/business/in_touch_out_of_it_business_keith_j__kelly.htm

IN Touch's gamble to jettison celebrities for its cover story and go with real-life news tied to last week's Virginia Tech massacre turned out to be a newsstand bust.

"It was one of our lowest issues of the year," conceded In Touch Editor-in-Chief Richard Spencer. The issue hit newsstands last Wednesday in New York and Thursday or Friday for the rest of the country.

The estimates available after the weekend, projected the magazine to have single-copy sales in the low 900,000 range, compared with an average week when the magazine sells about 1.2 million newsstand copies.

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2. WWD
Must Smell TV & Packing Light & Working the Network
By Amy Wicks & Irin Carmon
4/25/07
http://www.wwd.com/memopad/article/115202

MUST-SMELL TV: Fans of John Waters may remember that his Eighties film "Polyester," starring Divine, was released in Odorama, offering viewers a sample of the scent of the late actor's bodily emissions. Before that there was Smell-O-Vision in the Sixties. Now TV Guide is going to help readers sniff their way through the May 3 episode of NBC's "My Name Is Earl." In the next issue of the magazine, which hits newsstands Thursday, a scent card (with six different scents) will release aromas pertaining to the sitcom's story line. On-air graphics will prompt viewers to rub numbered boxes on the card that will release the appropriate scent at different points throughout the show. Scents include new-car smell, obnoxious cologne and Oreo cookies, the exclusive sponsor of the card. Pete Haeffner, TV Guide's senior vice president and publisher, declined to provide terms of the deal with Oreo — or with NBC and 20th Century Fox, which also had a hand in the cross-promotion. But it appears NBC may have the most to gain, since its Thursday-night ratings reportedly just took a turn for the worse. On April 12, the Thursday lineup of "My Name Is Earl," "The Office," "30 Rock," "Scrubs" and "ER" resulted in NBC's worst showing during the September-to-May season since People Meters' debut in 1987 (People Meters is a device that measures TV viewing habits). As for TV Guide, ad pages are up 35 percent, or approximately 68 pages, in the first quarter of this year, from the same period one year ago.

PACKING LIGHT: In Harper's Bazaar's May feature canvassing three "chic women" on how and what they pack for a summer vacation, it's not immediately apparent that two out of the three shared a different type of, well, baggage: They were both married to Elle international creative director Gilles Bensimon. Kelly Killoren Bensimon, who split from Bensimon last year, and Elle Macpherson, who was married to him in the late Eighties, may have shared a taste in romantic partners, but they diverge on their packing tips. Macpherson tells Bazaar the "worst travel disaster" (their words) is beauty product leaks. "To avoid any spillage, I pack toiletries in Ziploc bags," she says. Whereas for Killoren Bensimon, the magazine says: "Ziploc bags stay in the kitchen" — she favors Prada and LeSportsac pouches. Irreconcilable differences? (For more on Killoren Bensimon, see Fashion Scoops, page 12)

WORKING THE NETWORK: The May 7 issue of Forbes is all about "The Power of Networks," so it only makes sense that Steve Forbes would refer to his own Rolodex to add a little clout to the magazine's 90th anniversary issue. On the topic of lifestyle networks, Forbes asked his longtime friend, News Corp. chairman Rupert Murdoch, to write a story, and evidently, Murdoch didn't give it a second thought. "This is a one-off thing," said a News Corp. spokesman. "It's a favor to Steve Forbes." In his magazine debut, Murdoch — who the magazine titles "special contributor" — penned almost 600 words on "Mixed Media." He wrote: "Those of us in so-called 'old media' have also learned the hard way what this new meaning of networking spells for our businesses. Media companies don't control the conversation anymore, at least not to the extent that we once did." His commentary doesn't reveal many new ideas on the subject, but it does have art featuring "American Idol" (a Fox show) and a copy of the New York Post. Tom Post, deputy managing editor of Forbes, said "networks" was chosen as the issue's theme because "networks are ubiquitous in today's world, bringing people together in areas of commerce, private interests, politics, innovation and community-building." In 2004, Murdoch was honored as the first recipient of the B.C. Forbes Award, named after the family's patriarch, which recognizes extraordinary contributions to the U.S. by an immigrant.

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3. Market Watch
Portfolio was a dud (but it can do much better)
By Jon Friedman
4/25/07
http://www.marketwatch.com/news/story/conde-nasts-portfolio-can-do/story.aspx?guid=%7B95503177%2D7CF5%2D4168%2DABC9%2DB745B5E0FC3A%7D

The first issue of Conde Nast's Portfolio, the most eagerly awaited publishing launch in years, is a dud. But I think the magazine will get better.

The debut reeks of excess and is guilty of The Three Deadly Sins of Publishing, namely giving the editors of a magazine -- especially a spanking new one with a lot to prove -- too much time, too much money and way too much hype.

Above all, the stories aren't as lively as I'd hoped. Portfolio promised to stand apart from the other business magazines and not resemble the old guard. But it flopped in that mission. Its pieces seem pretty much interchangeable with the rest of the pack, albeit with the polish of a Conde Nast product.

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Nearly a year ago, at a lunch symposium at the Four Seasons restaurant in midtown Manhattan, Portfolio editor Joanne Lipman asked Google exec Eric Schmidt how search and personalization could change the publishing business.

"A lot of magazines are having revenue problems as the model shifts," Schmidt replied. But the ability to offer targeted personal ads "is an opportunity for them."

Portfolio isn't trying anything as radical as ads tailored to individuals -- at least not yet. In fact, the monthly's model is decidedly Old Media, and quintessentially Conde Nast: Announce a magazine with fanfare, spend months rounding up ad buyers, lock down commitments for high-priced packages, then build circulation with a solid roster of top writers and glossy photos. (The mag will then take a hiatus until September, gathering feedback from the first issue and skipping the traditionally weaker summer season.)

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Teen queen Atoosa Rubenstein, the former editor in chief of Seventeen, gave a surprise interview with our Digital Journalism class this week. While the most obvious excitement came from students who have their eyes set on a career in women’s mags, this was still a pretty big deal for most of the class, even the boys.

Anyone with a healthy appetite of online media knows at least a little bit of Rubenstein’s story. Not only has Gawker made her a frequent target of snarky and often catty posts -- dubbing her “the ’Toos” -- her abrupt decision to sever ties with Seventeen has been covered by countless media publications and online sites.

Anyone with a healthy appetite of online media knows at least a little bit of Rubenstein’s story. Not only has Gawker made her a frequent target of snarky and often catty posts -- dubbing her “the ’Toos” -- her abrupt decision to sever ties with Seventeen has been covered by countless media publications and online sites.

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Whisper Jobs
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Ed hears ...

Jobs

...that Miss Malcontent is NOT looking for writers to contribute to her blog, but if you want to share a beauty experience for her, you may get in touch via http://missmalcontent.blogspot.com.

...that Usmagazine.com is looking for an online designer. Email a resume to hr3@wennermedia.com. Best not to mention Ed.

...that SingleandFab.com, an online women?s lifestyle magazine dedicated to providing single women ages 21-40 with the latest news in beauty, fashion, dating, careers, and lifestyle, is seeking writers. The ideal candidate should be able to write hip and sophisticated pieces relevant to single living. Though this position is unpaid, it?s a good opportunity to build clips and gain exposure. To assist you in building your writing portfolio, your published pieces will include a brief bio and links to your previous works. For consideration, please send a bio detailing your writing experience and writing samples to editor@singleandfab.com.

...that Metal Edge magazine, a hard rock and heavy metal music monthly magazine based in New York City, is looking for an associate editor. Candidate should be a strong writer, with editing experience. The associate editor will also be updating the website and should be able to juggle multiple schedules as well as keep up with all monthly deadlines. Light knowledge of Photoshop, Illustrator, and/or Quark/InDesign a plus! An upbeat attitude and genuine enthusiasm for the work and subject matter is imperative. Ideal candidate will be flexible, personable, have good communication skills, the ability to be a team player and pitch innovative story ideas directly to the editor-in-chief. Please send resume and three to five music-related clips to metaledgejobs@gmail.com. (OK to mention Ed)

Internships

*INTERNSHIP OF THE MONTH*

...that CosmoGIRL!'s executive editor (and founder and president of Ed2010!) is looking for an editorial intern for the summer. Need someone who can work on Thursday and Fridays ? and only on Thursdays and Fridays. (Don?t apply if you can only work M-W!) Internship will begin in late May/early June and end in September. Looking for someone with strong reporting and writing skills and boundless enthusiasm for magazines and teen culture. You must be insanely organized and willing to work on a variety of projects. We love our interns and usually give them good stuff. You will work closely with the features team on special projects such as the Born to Lead Awards. Please send cover letters and resumes (in the body of your email rather than attachments if possible) to Jessica Strul at jstrul@hearst.com. Note that this is an unpaid internship and you MUST be able to receive college credit--post-graduate credit is also accepted and even encouraged! Only finalists will be contacted for interviews. No phone calls please. (Definitely mention Ed!)

...that a national humor-fantasy tabloid newspaper in New York City seeks a talented intern with a strong sense of illustration and design to help with page layout and photo composition. Technical skills required include InDesign, PhotoShop, Illustrator, MS Word. Creative, out-of-the-box thinking a plus. Available: five days a week, 9-5. This is an unpaid internship. We accept college credit or letter of support. Please email resumes to myresumenyc@amilink.com or fax 212-696-5589.

...that The Advocate, a national award-winning gay, lesbian, bisexual, and transgender news magazine, is seeking interns for the summer in Los Angeles. Interns will assist with various support projects such as editorial research, daily web site writing, writing for the print edition, and other tasks. Writing is a crucial part of the internship as you are expected to work with our small, hard-working staff. The position is very hands-on, with daily planning meetings and working with editors, art/photo department. Preferred editorial intern candidates will have a related field of study and a career interest in journalism or publishing. Excellent writing, communication and organizational skills are required. The position is unpaid with some opportunities to be paid on scale for printed work. Please be available at least 2 days per week. Please contact michelle.garcia@planetoutinc.com. (OK to mention Ed)

...that a rapidly growing NYC celebrity photo-agency is accepting applications for summer/fall internships. An interest in celebrity news, pop culture and fashion along with a pleasant phone manner are musts. A background in photography and knowledge of Photoshop are pluses. Duties will include answering phones, fielding client inquiries (directing them to the proper staff member) and filling research requests - a great opportunity to gain experience by assisting our busy sales and production departments. This internship is unpaid, but school credit is available. Those interested should email a cover letter and resume to intern.photo@gmail.com. (OK to mention Ed)

...that the monthly trade/consumer hybrid magazine WWD Beauty Biz in New York City is looking for a summer intern. We're a very small staff so our intern functions as our editorial assistant and therefore must be hard-working, diligent and able to really multi-task and follow up. Our interns are given opportunities to pitch, write and edit small pieces for the magazine, so it's imperative that candidates have writing experience, either for a college newspaper or magazine. Ideal candidate would be available at least four times a week from 10 a.m.-6 p.m. Knowledge of the beauty industry, products and brands a must. Internship is unpaid and you must be able to receive college credit for it and be at least a college junior. Looking for someone to start on May 14th. Please send resumes with cover letter and availability to megan.mcintyre@fairchildpub.com. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
Ed2010 @ http://www.ed2010.com/boards.html

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